Mixed Tocopherol Market Expected to Reach US$3.0 bn by 2024

The global mixed tocopherols market is consolidated in nature. Increase in number of players in the market, with handful of players accounting for maximum share in the market, the market is likely to witness a substantial rate of competition. Five top players which are Davos Life Sciences, Archer Daniels Midlands Company, BASF SE, COFCO Tech Bio Engineering, and DSM N.V., held a whopping share of 65% in recent years. Main focus of the players is in carrying extensive research and development in order to find product with greater efficiency and cost effective. Players are trying to innovate new product which are likely to change the business pattern in the market. 

However, it has been witnessed by Transparency Market Research, that the market being consolidated one is likely to show characteristics of fragmented market because of entrance of numerous players in the market. According to TMR, the global mixed tocopherols market is anticipated to expand at stupendous rate of 4.6% CAGR during the forecast period, 2016 – 2024. The market which was worth at US$2.0 bn in 2015 is expected to touch US$3.0 bn by the end of the assessed period.

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On the basis of product, gamma tocopherols is prophesized to hold the major share in the market owing to the anti-inflammatory property present in gamma tocopherols as this is extensively used in drug preparation of Alzheimer, atherosclerosis, and cancer. On the basis of geography, global tocopherols market is dominated by Europe and North America, owing to the rapid growth of food and pharmaceutical industries. However, Asia Pacific is anticipated to become the fastest growing market.

Incessant rise in geriatric population all across the world is anticipated to increase the consumption of mixed tocopherols, this is likely to help the global mixed tocopherols market to rise. Old people often tend to have weaker bones, which makes them more vulnerable to fractures, arthritis, and other bone related issue. In order to make the brains stronger, mixed tocopherols are highly suggested. Except this, rising awareness among population making them prefer healthy lifestyle, mostly because of rapid urbanization along rise in disposable income is aiding to increase the uptake of mixed tocopherols. Health supplements, which have gained immense popularity among youth, who aspire to have a good physique, is helping the market to grow. Health supplements consists significant amount of tocopherols. Another important factor that is driving the market is the exponential rise in demand of meat and pork from all over the years. This has particularly surged the demand of animal feed. Animals are fed mixed tocopherols in order to make them healthy. Rise in cosmetics product all across the world is also helping the market to grow. 

The global mixed tocopherols market is also faced with various challenges which are likely to deter the growth of the market. One of the primary challenge that is concerning the players in the market is the erratic raw material prices. This is anticipated to create imbalance between the supply and demand of the tocopherols product in the market. The market is generally driven by investing hefty, thus small players in the market which could afford heavy investment, perform miserably in the market, thus pulling down the growth rate. 

Organic Products to Soon Become a Growth Imperative for Companies in Hot Dogs & Sausages Market

The growing demand for low-calorie, organic food products is a trend gaining much prominence across the globe. Looking to avoid the risk of overweight and obesity, an increasing number of consumers are now demanding organic versions of hot dogs and sausages as well. Transparency Market Research identifies this trend to be immensely lucrative for players.

The competitive landscape of most of the regional hot dogs and sausages markets is extremely fragmented, Transparency Market Research observes, with the exception of the MEA region. In Asia Pacific, the leading revenue contributor to the global hot dogs and sausages market, the top five players accounted for a share of just over 30% in 2014. These players are Shineway Group, Venky’s, Goodman Fielder Ltd., Nippon Meat Packers Inc., and People’s Food Holdings Ltd.

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One of the leading growth strategies adopted by a number of key players in the global hot dogs and sausages market is product line expansion through constant mergers and acquisitions. A case in point would be ConAgra Food Inc. In 2014, the company acquired Ralcorp, a leading producer of private brand foods in the U.S. to strengthen its share in the packaged foods market.

“Continuously engaging in R&D activities for the development of new products in the meat and meat products segment is also a successful strategy adopted by several companies,” the author of the study said. A recent example would be the introduction of hot dog ATMs, wherein the customer places their order on the screen and the selected food item is moved from the refrigerator to the microwave to deliver fresh hotdogs in just a few minutes.

Sporting Events Contributing toward Increased Demand for Hot Dogs and Sausages

Hot dogs and sausages are among the most preferred convenience foods for kids and youth around the world and as a result, households with kids and college students form the most attractive consumer group for hot dogs and sausages. The growing population of individuals between the ages of 20 and 30 is a key factor driving this market.

“The demand for hot dogs and sausages varies from region to region and by season as well,” the TMR analyst observes. For instance, holiday months see a surge in demand for breakfast sausages. Major sporting events in the U.S. also contribute to the rising demand, according to a survey by the National Hot Dog and Sausage Council. The consumption of hot dogs and sausages during major leagues and at prominent ballparks in the U.S. is much higher than at any other time of the year.

Alarming Rise in Obesity Cases Likely to Restrict Demand

“The soaring incidence of obesity around the world is a key factor curbing the consumption of hot dogs and sausages as consumers shift toward healthier and less fatty foods,” the author of the study finds.

The World Health Organization states that in 2014, around 1.9 bn adults were overweight and 600 mn were diagnosed with obesity. The WHO also finds an increase in the number of child obesity cases, which continues to threaten the demand for hot dogs and sausages.

Global Demand for Hot Dogs and Sausages to Grow at 1.8% CAGR over Forecast Period

In terms of revenue, the opportunity in the global hot dogs and sausages market was pegged at US$64.7 bn in 2014 and is estimated to be worth US$80.4 bn by 2021, expanding at a CAGR of 3.1% from 2015 to 2021. By volume, the market for hot dogs and sausages is anticipated to expand at a CAGR of 1.8% during the forecast period.

Among the different types of products, cocktail sausages led the hot dogs and sausages market by volume as well as revenue in 2014. The global cocktail sausages market is likely to reach US$19.2 bn by 2021. Among the different types of meat, pork was the leading revenue generator for the hot dogs and sausages market. By geography, Asia Pacific led the global hot dogs and sausages market in 2014 and the region is expected to retain its position through 2021.

Mixed Tocopherols Market: Rise of Geriatrics Requiring Alpha Tocopherols to Battle Bone Fractures Augments Growth

The global mixed tocopherols market is foretold to feature a telling degree of consolidation in the near future. Transparency Market Research (TMR) has noted in a report that DSM N.V., Davos Life Sciences, COFCO Tech Bio Engineering, Archer Daniels Midlands Company, and BASF SE had secured a more than 65.0% share in 2015. However, the analysts at TMR have also mentioned that DSM N.V. had evidently flaunted its dominant position in the same year while collecting a 20.0% share. The company’s recently launched products could have played a major role in its success. Research and development activities and innovations have been anticipated to be primary objectives of key players to gain an edge and break the monotony.

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The global mixed tocopherols market has been foreseen in the TMR report to expand to a US$3.0 bn by the completion of 2024 at a 4.6% CAGR over the forecast tenure 2016-2024. In 2015, the market had been valued at a US$2.0 bn. Gamma tocopherols had been a leading product type segment in 2015 having secured a more than 38.0% share. By region, the market could be commanded by Europe taking cue from its US$0.6 bn worth in the same year.

Demand for Alpha Tocopherols for Reducing Bone Fractures Augurs Well

The consumption of mixed tocopherols has been predicted to see a rise in the coming years due to the increase in the size of the geriatric population globally. Another factor which could significantly up the demand for mixed tocopherols could be the growing awareness about physical wellbeing and healthcare. The geriatric population worldwide has been increasingly demanding alpha tocopherol supplements to decrease bone fractures. Other products such as health supplements enriched with tocopherols for gaining muscle mass and physical endurance have also been expected to reach a high level of popularity in the near future, especially among the younger population.

A latest report in the American Journal of Clinical Nutrition has pointed out a 22.0% decrease in bone fractures due to the use of alpha tocopherol-based health supplements among adults. The journal also makes other claims that substantiate the prominence of alpha tocopherols. All of these factors could have a positive impact on the growth of the world mixed tocopherols market.

Insufficiency in Availability of Raw Materials and Volatile Prices Hinder Growth

During the past few years, the international mixed tocopherols market has faced challenges because of the lack in the supply of raw materials and their volatile prices. This has resulted into a great disparity in the demand and supply chain. Furthermore, the worldwide consumer demand for the compounds has witnessed a slack while sliding from a large scale. The intensely capital-intensive nature of producing mixed tocopherols from soybean deodorized distillate (DOD) could restrict new players to seek alternatives and enter into the field.

However, raw materials have been envisaged to be easily and cheaply available in developing countries, which could encourage an increasing development of manufacturing bases therein and a reduction in product costs. Such hot trends could have an important part to play in the furtherance of the international mixed tocopherols market.

Mixed Tocopherol Market: Key Growth Factors and Industry Analysis 2016-2024

Accounting for a nearly 20% share, the company DSM N.V. clearly enjoyed the most commanding position in the global mixed tocopherols market in 2015, report TMR in a recent market research report. The top five companies in the market, including BASF SE, Archer Daniels Midlands Company, COFCO Tech Bio Engineering, Davos Life Sciences, along with DSM N.V., accounted for over 65% share in 2015. As such, the market features a high level of consolidation.

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To break the monotony and gain an edge, key vendors in the market are investing heavily on innovations and R&D activities. TMR analysts suggest that DSM N.V. acquired nearly 18% of the company’s overall sales in 2014 from its arsenal of newly launched products. Establishing manufacturing bases in emerging economies, where cheap and easy availability of raw materials plays a key role in bringing down product costs, is also a hot trend among manufacturers of mixed tocopherols in the global market.

Rising Demand for Health Supplements and Increasing Geriatric Population to Boost Mixed Tocopherol Consumption

The rising awareness about healthcare and physical wellbeing among the global population and the rise in the world’s global geriatric population at a worrying pace are some of the chief factors leading to the increased global consumption of mixed tocopherols. Tocopherol enriched health supplements for physical endurance and gaining muscle mass and alpha tocopherol supplements for reducing bone fractures are gaining an increased rate of popularity among young and geriatric people, respectively. The popularity of alpha tocopherols is substantiated by claims from renowned health publications such as the American Journal of Clinical Nutrition. A recent report in the journal links the applications of alpha tocopherol-based health supplements with a 22% reduction in bone fractures among adult users.

Imbalance in Demand and Supply Chain of Mixed Tocopherols to Hinder Market Growth

The global mixed tocopherol market faces the challenge of a massive imbalance in the supply and demand chain, owing to which the global consumer deterred from large scale use of the compounds. Fluctuating prices and shortage in supply of raw materials used for the production of mixed tocopherols has surfaced as a key challenge for the market in the past few years. The global supply of soybean oil distillate, for instance, has seen a downward trend in the past, which, in effect, led to escalated prices. Production of mixed tocopherol from soya bean deodorized distillate (DOD) is also a highly capital-intensive procure, limiting new manufacturers from foraying into the field and seeking alternatives.

Demand from Animal Feed Industry in Emerging Economies Emerge as Key Driving Force

Of the key product types in the global mixed tocopherol market, the segment of gamma tocopherol accounted for the largest share of over 38% in the global market in 2015. The high demand for this variety of tocopherols is continuously rising owing to its effectiveness against a variety of diseases such as Alzheimer’s, cataract, and cancer.

Of the key areas of application for mixed tocopherols, the segment of animal feed is currently gaining increased popularity, especially in emerging countries such as India and China in Asia Pacific. The segment accounted for a nearly 39% share in the global market in 2015 and is expected to exhibit a healthy CAGR over the forecast period as well. The high rise in meat and pork consumption across the globe will fortify the trend.

On a whole, the global mixed tocopherol market will expand at a 4.6% over the period between 2016 and 2024. The market, which had a valuation of US$2,032.2 mn in 2015, will rise to US$3,040.2 mn by 2024 at this pace.

Mixed Tocopherol Market: Increased Adoption in Animal Feed Industry Boost Global Demand for Mixed Tocopherols

Tocopherol, alternatively known as vitamin E, is a naturally occurring organic element that can be obtained from a variety of vegetable oils and food products such as spinach, nuts, almonds and tomatoes among others. Tocopherol have the ability to protect from various diseases such as various neurogenic problems, restless leg syndrome, Parkinson's disease, Huntington's chorea, lungs cancer and oral cancer among others. Thus it is increasingly used in various pharmaceutical industries in order to provide proper medication against these diseases. The global mixed tocopherol market has been segmented on the basis of product type, application and geography. In addition, an exhaustive country level analysis of the global mixed tocopherol market across four broad regions has been covered under the scope of the study.

Increasing health consciousness among consumers is triggering the growth of the global mixed tocopherol market. Furthermore, increasing demand for Vitamin E fortified food and cosmetics are also contributing towards market growth globally. In addition, increasing demand for health supplements and rise in aging population is acting as a major driver of the mixed tocopherol market globally. These trends in the global market together are boosting sales globally and are contributing to the stable growth of the mixed tocopherol market.

Application in animal feed has got huge opportunity in the field of mixed tocopherol. Adequate amount of mixed tocopherol is essential in animal nutrition to protect them from malnutrition and pathogen. In addition, the rising concern of heat stress on animal is also anticipated to trigger the use of mixed tocopherol in animal feeds. A prescribed amount of tocopherol in animal feed helps to avoid the effect of severe heat stress on egg production, egg weight, and egg shell density. Moreover, mixed tocopherol also prevents the formation of eicosanoids in the membrane which is a potent inflammation inducer. Mixed tocopherol mixed in animal feeds also helps to increase overall immunity power, meat quality, skin, nail, and hair condition in animals. Thus, the mixed tocopherol market is predicted to be driven extensively in the coming years by demand from animal feed manufacturers. The APAC and MEA and Latin America have got immense scope of growing and APAC is showing substantial growth among all the regions. With increasing number of health conscious people and rising threats of cardiovascular diseases, the demand for mixed tocopherol is increasing as it prevents these diseases. This is acting as a major driver in these regions which is contributing to its substantial growth.

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The competitive profiling of the key players in the global mixed tocopherol market across four broad geographic regions is included in the study. These include different business strategies adopted by the leading players and their recent developments as in the field of mixed tocopherol. The market attractive analysis of the major application areas has been provided in the report, in order to offer a deep insight of global mixed tocopherol market.

A comprehensive analysis of the market dynamics that is inclusive of market drivers, restraints and opportunities is included in the purview of the report. Market dynamics are the distinctive factors which impact the market growth, thereby helping to understand the ongoing trends of the global market. Therefore, the report provides the forecast of the global market for the period from 2016 to 2024, along with offering an inclusive study of the mixed tocopherol market.

Some of the major players in the mixed tocopherol market are: DSM N.V. (Netherlands), BASF S.E. (Germany), B&D Nutritional Ingredients, Inc. (U.S.), Archer Daniels Midlands Company (U.S), COFCO Tech Bio Engineering (China), Davos Life Science Pte Ltd. (Singapore), Eisai Food and Chemical Co. Ltd (Japan), Advance Organic Material S.A. (Argentina), among others.

The global mixed tocopherol market has been segmented into:

Global Mixed Tocopherol Market, by Product Type

• Alpha Tocopherols
• Beta Tocopherols
• Gamma Tocopherols
• Delta Tocopherols
• Others

Global Mixed Tocopherol Market, by Application

• Pharmaceuticals
• Dietary Supplements
• Animal Feed
• Others

Mixed Tocopherol Market – Overview of Vital Industry Drivers

Global Mixed Tocopherol Market: Snapshot

Mixed tocopherol, a potential source of vitamin E, is a vital part of human diet and offers significant health benefits. The increasing health consciousness across demographics, especially among geriatric population, coupled with the rising awareness related to health benefits of pharmaceutical supplements, has strongly stimulated the demand for mixed tocopherols for the general well-being.

In the recent few years, the market has witnessed significant demand for mixed tocopherol formulations to treat a wide range of diseases such as restless leg syndrome, Parkinson's disease, Huntington's chorea, and neurogenic problems. Several renowned health journals, such as the American Journal of Clinical Nutrition, have reiterated on the numerous benefits of alpha tocopherol supplements, notably in the reduction of bone fractures. These developments herald for a positive growth of the market in the coming years.

The global market for mixed tocopherol market was valued at US$2.03 bn in 2015. Rising at a CAGR of 4.6% from 2016 to 2024, the market is expected to reach a valuation of US$3.04 bn by the end of the forecast period.

Asia Pacific Market to Outpace Others in Mixed Tocopherol Consumption

On the basis of geography, the global market is segmented into Europe, Asia Pacific, Latin America, North America, and the Middle East and Africa. Of these, Europe and North America lead the global market; the combined share of these regional markets accounted for 60% in 2015. Europe was the largest regional market garnering a share of more than 32% in the same year. The robust growth of the regional market is attributed to a fast burgeoning pharmaceuticals and food industries that have spurred the demand for tocopherol supplements.

Meanwhile, Asia Pacific is anticipated to grow at the highest CAGR and outpace other regional markets. A substantial chunk of the demand for mixed tocopherols in the region will come from animal feeds, cosmetics, and pharmaceuticals. In addition, the abundant availability of raw materials at relatively lower costs, particularly palm and coconut oil, has brought down the cost of production, propelling the market. In addition, a rising geriatric population has fuelled the demand for mixed tocopherol supplements.

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Animal Feeds to Contribute Lion’s Share of Demand for Mixed Tocopherols

Based on product, the global mixed tocopherol market is segmented into alpha tocopherols, beta tocopherols, gamma tocopherols, and delta tocopherols. The gamma tocopherol segment is anticipated to register a CAGR of 5.2% during 2016–2024. Gamma tocopherols are found to be increasingly useful in treating a wide spectrum of ailments, particularly Alzheimer’s, cataract, and various types of cancer. Furthermore, ongoing researches in gamma tocopherols have led to the discovery of anti-inflammatory properties of gamma tocopherol, which will boost its demand in a variety of drug formulations in the pharmaceutical industry.

Based on application, the mixed tocopherols market is segmented into pharmaceuticals, dietary supplements, and animal feed; of these, the animal feed segment has gained traction across various regions, particularly in the emerging markets of Asia Pacific, such as India and China. The segment accounted for a global share of around 39% share in 2015 and is anticipated to grow at an impressive CAGR over the forecast period. The significant growth in this segmental market is driven by surge in consumption of meat and pork.

Some of the top companies in the market are BASF S.E., COFCO Tech Bioengineering, DSM N.V., B&D Nutritional Ingredients, Inc., Advance Organic Material S.A., Davos Life Science Pte. Ltd., and The Archer Daniels Midland Company.

Mixed Tocopherol Market is Expected to Reach US$3 bn by 2024

The global mixed tocopherols market is led primarily by BASF SE, Archer Daniels Midland Company, and DSM N.V. According to Transparency Market Research, sustained focus on R&D has been a key tactic for success in the global mixed tocopherols market and is likely to remain so in the coming years. Large companies such as BASF SE are also concentrating on acquisition and collaboration opportunities in order to expand their regional presence and product catalog.

The annual revenue of the global mixed tocopherols market stood at more than US$2 bn in 2015 and is likely to rise to more than US$3 bn over the 2016-2024 forecast period. This represents a steady CAGR of 4.60%.

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Animal Feed to Remain Leading Application of Mixed Tocopherol

By application, the report segments the global mixed tocopherols market into dietary supplements, pharmaceutical, animal feed, and others. Of these, the application of mixed tocopherols in animal feed was the leading contributor to the global industry in 2015. Despite a steady rise in the application of mixed tocopherols in pharmaceutical products and dietary supplements, animal feed is likely to remain the leading application segment of the global mixed tocopherols market in the coming years. The revenue of the segment is expected to rise to close to US$1.2 bn by the end of 2024, illustrating its dominant share in the global mixed tocopherols market.

Of the various types of tocopherols used in mixed tocopherol products, gamma tocopherol was the leading revenue generator in 2015. This is partly due to the higher prevalence of gamma tocopherol in corn and soybean, which are more commonly used for commercial production of tocopherols than other sources. Gamma tocopherol is likely to remain the key contributor to the global mixed tocopherol market in the coming years, with the segment’s annual revenue expected to rise to more than US$1.2 bn by the end of 2024.

Europe, where the flourishing pharmaceutical and food and beverage industries have driven the demand for human consumption of tocopherol, is the leading regional market for mixed tocopherol products. It is expected to retain its dominance in the global market in the coming years in spite of the strong growth prospects for the market in Asia Pacific, where the rising middle class has exhibited an increased demand for modern dietary and cosmetic products.

Rising Health Awareness Drives Demand for Dietary and Pharmaceutical Mixed Tocopherol Products

One of the key drivers for the global mixed tocopherols market is the increasing demand for dietary supplements, driven by the rising health awareness of consumers. The vitamin E activity of tocopherols has thus led to a steadily growing demand for supplements, which are becoming a popular mode of dietary intake of nutrients in times when many consumers don’t have the time to prepare nutritious and elaborate meals.

“Apart from their dietary use, mixed tocopherol products are also being used in an increasing number of cosmetic products due to their vitamin E activity,” said TMR’s lead analyst. Vitamin E is an effective antioxidant and thus of great use in cosmetic products. The rising prevalence of skin problems, particularly in developed countries, is thus likely to remain a key driver for the global mixed tocopherols market in the coming years.

Shortage of Raw Materials and Increasing Prices Restrain Mixed Tocopherols Market

The key restraints on the global mixed tocopherols market are the increasing prices of feedstock and vital gaps in the demand and supply chain due to shortage of feedstock. The low availability of soybean oil distillate is a key constraint on the global mixed tocopherols industry, as soybean is a key feedstock used in the production of mixed tocopherol products.

The high manufacturing costs of mixed tocopherol products, which can be attributed to the complexity of the processes required to process soybean, are another important restraint on the market. However, the sustained research efforts aimed at discovering new processes for the production of tocopherols from alternate feedstock are likely to bear fruit in the coming years, making participation in the industry easier for new entrants and boosting the profit margins of existing market players.

The information in this preview comes from a Transparency Market Research report titled ‘Mixed Tocopherol Market (Product - Alpha Tocopherols, Beta Tocopherols, Gamma Tocopherols, Delta Tocopherols; Application - Pharmaceuticals, Dietary Supplements, Animal Feed) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.’

The global mixed tocopherols market is segmented as follows:

Global Mixed Tocopherol Market, by Product Type

• Alpha Tocopherols
• Beta Tocopherols
• Gamma Tocopherols
• Delta Tocopherols
• Others

Global Mixed Tocopherol Market, by Application

• Pharmaceuticals
• Dietary Supplements
• Animal Feed
• Others

Global Mixed Tocopherol Market, by Geography

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Rising Application in Pharmaceutical and Animal Feed Industry to Fuel Sales of Tocopherol

After nearly a century of aggressive research and thousands of publications, experts are yet to confirm the physiological functions of tocepherol, alternatively known as vitamin E. However, available evidence suggest its role in cell homeostasis occurring through the modulation of specific genes involved in inflammatory, proliferative, metabolic, and antioxidant pathways.

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Due to the potential benefits of tocopherols in the treatment of diseases such as Parkinson’s disease, neurogenic problems, lung cancer, Huntington's chorea, oral cancer, restless leg syndrome, and others, their demand has been persistently rising over the past few years. Spurred by factors such as the rising health consciousness among people living around the world, a rapidly graying population, and the rising adoption across the pharmaceutical and animal feed industry, Transparency Market Research (TMR) projects the global mixed tocopherol market to exhibit a positive 4.6% CAGR between 2016 and 2024. TMR forecasts the market to reach US$3.04 bn by the end of 2024. It was valued at US$2.03 bn at the end of 2015.

Q: Which regional segments will prove most lucrative for global mixed tocopherol market?

A: Presently, North America and Europe are at the forefront of the global mixed tocopherol market. These regions collectively held over 60% of the overall market in 2015. Of these, Europe emerged as the dominant regional segment. However, TMR forecasts the Asia Pacific market for tocopherol to expand at a higher pace than other regions in the forthcoming years.

The rising consumption of tocopherol across diverse industries, such as pharmaceutical, cosmetics, and animal feed, will boost the Asia Pacific market. It will also gain from the vast and easy availability of sources of raw materials such as coconut or palm oil in the region.

Q: What factors will encourage sales of mixed tocopherol worldwide?

A: Mixed tocopherol producers are primarily capitalizing on the increasing geriatric population and the rising demand for health supplements. With people around the world becoming more concerned about their health and well-being, the consumption of mixed tocopherol is expected to rise.

Tocopherol-rich health supplements have become more popular among the younger population looking to increase their physical endurance and gain muscle mass. Likewise, the demand for alpha tocopherol supplements is rising among aged people since they improve bone density thus reducing the chances of fractures. Benefits offered alpha tocopherols are validated by acclaimed health publications such as the American Journal of Clinical Nutrition. A recent report published in the journal has linked daily consumption of alpha topcopherol-based supplements with over 22% reduction in the risk of bone fracture among adults.

Spurred by the aforementioned factors, besides rising awareness about its benefits in beauty and skin care, tocopherol producers are expected to witness rising demand in the near future.

Q: What strategies have proven most lucrative for enterprises operating in the mixed tocopherol market?

A: Accounting for a significant share in the market, DSM N.V. enjoyed dominance in the global mixed tocopherol market in 2014. In order to gain a competitive advantage amidst a high level of consolidation, leading players are highly reliant on innovation and research and development. They are also focusing on the launch of new products to gain a competitive edge in the market.

For instance, in December 2015, Archer Daniels Midland Company (ADM), one of the largest food ingredient providers in the world, strengthened its product offerings by launching vitamin E products called Novatol Sunflower Vitamin E Succinate and Novatol Sunflower 5-67 Vitamin E.

These companies are also expected to capitalize on the increasing demand from leading pharmaceutical and cosmetics companies. Furthermore, with local industries aiming to establish a footprint in their domestic cosmetics market, the demand for mixed tocopherols is expected to increase considerably in the forthcoming years. 

TMR Predicts Healthy Growth in Demand for Mixed Tocopherols Owing to Increased Use in Animal Feed and Pharmaceutical Industries

Accounting for a nearly 20% share, the company DSM N.V. clearly enjoyed the most commanding position in the global mixed tocopherols market in 2015, report TMR in a recent market research report. The top five companies in the market, including BASF SE, Archer Daniels Midlands Company, COFCO Tech Bio Engineering, Davos Life Sciences, along with DSM N.V., accounted for over 65% share in 2015. As such, the market features a high level of consolidation.

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To break the monotony and gain an edge, key vendors in the market are investing heavily on innovations and R&D activities. TMR analysts suggest that DSM N.V. acquired nearly 18% of the company’s overall sales in 2014 from its arsenal of newly launched products. Establishing manufacturing bases in emerging economies, where cheap and easy availability of raw materials plays a key role in bringing down product costs, is also a hot trend among manufacturers of mixed tocopherols in the global market.

Rising Demand for Health Supplements and Increasing Geriatric Population to Boost Mixed Tocopherol Consumption

The rising awareness about healthcare and physical wellbeing among the global population and the rise in the world’s global geriatric population at a worrying pace are some of the chief factors leading to the increased global consumption of mixed tocopherols. Tocopherol enriched health supplements for physical endurance and gaining muscle mass and alpha tocopherol supplements for reducing bone fractures are gaining an increased rate of popularity among young and geriatric people, respectively. The popularity of alpha tocopherols is substantiated by claims from renowned health publications such as the American Journal of Clinical Nutrition. A recent report in the journal links the applications of alpha tocopherol-based health supplements with a 22% reduction in bone fractures among adult users.

Imbalance in Demand and Supply Chain of Mixed Tocopherols to Hinder Market Growth

The global mixed tocopherol market faces the challenge of a massive imbalance in the supply and demand chain, owing to which the global consumer deterred from large scale use of the compounds. Fluctuating prices and shortage in supply of raw materials used for the production of mixed tocopherols has surfaced as a key challenge for the market in the past few years. The global supply of soybean oil distillate, for instance, has seen a downward trend in the past, which, in effect, led to escalated prices. Production of mixed tocopherol from soya bean deodorized distillate (DOD) is also a highly capital-intensive procure, limiting new manufacturers from foraying into the field and seeking alternatives.

Demand from Animal Feed Industry in Emerging Economies Emerge as Key Driving Force

Of the key product types in the global mixed tocopherol market, the segment of gamma tocopherol accounted for the largest share of over 38% in the global market in 2015. The high demand for this variety of tocopherols is continuously rising owing to its effectiveness against a variety of diseases such as Alzheimer’s, cataract, and cancer.

Of the key areas of application for mixed tocopherols, the segment of animal feed is currently gaining increased popularity, especially in emerging countries such as India and China in Asia Pacific. The segment accounted for a nearly 39% share in the global market in 2015 and is expected to exhibit a healthy CAGR over the forecast period as well. The high rise in meat and pork consumption across the globe will fortify the trend.

On a whole, the global mixed tocopherol market will expand at a 4.6% over the period between 2016 and 2024. The market, which had a valuation of US$2,032.2 mn in 2015, will rise to US$3,040.2 mn by 2024 at this pace.

This review of the global mixed tocopherol market is based on a recent market research report published by Transparency Market Research, titled “Mixed Tocopherol Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.”

For the purpose of this study, the global mixed tocopherol market has been segmented as follows:

Global Mixed Tocopherol Market, by Product Type

• Alpha Tocopherols
• Beta Tocopherols
• Gamma Tocopherols
• Delta Tocopherols
• Others

Global Mixed Tocopherol Market, by Application

• Pharmaceuticals
• Dietary Supplements
• Animal Feed
• Others