Beer Market: Demand for Low Calorie Brews Escalating

The rise in luxurious living, increase in disposable income, and growing awareness about significantly less harmful effects due to reduced percentage of alcohol are some of the factors that are driving the global market for beer, finds a report by Transparency Market Research (TMR). The report, titled “Global Beer Market - Industry Size, Share, Trends, Analysis and Forecasts 2016–2024,” is a comprehensive study of the market and is meant to aid existing and new players to gain ground over their competitors. The report analyzes all the factors that are primed to influence the global market for beer and projects a healthy CAGR during the forecast period of 2016 to 2024.

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According to the TMR report, the market is witnessing a shift from high calorie to a low calorie beer as the consumers are getting health conscious. Also, the continuous popularity of craft brew is paving way for a new generation of producers. Due to the growing demand for beer in past decade, several manufacturers are now focusing on enhancing their manufacturing process in order to meet the demand. This increase in beer production is expected to lead to widespread distribution channels, which as a result will escalate sales during the forecast period. Moreover, factors such as changing lifestyle among the urban population in emerging economies and the social recognition of beer as a casual drink are further propelling the demand. An increased percentage of the consumers are now health-conscious and hence prefer beer over other alcoholic drinks.

Conversely, the report also analyzes some of the factors that are expected to hinder the growth of the global beer market, such as social and demographic norms, high taxes in various regions, strict government regulations, climate changes, and the emergence of inexpensive substitutes are also expected to negatively impact the growth of the global beer market. The report suggests innovative beer brews and smart marketing as the solution to overcome these restraints.

The report categorizes the global beer market on the basis of type and geography. By type, the market can be segmented into light beers, malt liquors, imported beers, premium beers, super-premium beers, popular beers, non-alcoholic beers, and ice beers. Geographically, the report studies the regional beer markets of North America, Asia Pacific, Europe, and Rest of the World. North America currently serves the widest regional market for beer, while Europe holds second position. However, Asia Pacific is vast population of drivers is projected for the strongest growth rate. Figurative values of each of these segments have been included in the report, along with expected valuation by the end of the forecast period.

Some of the most prominent companies in the global beer market are Anheuser-Busch InBev Sapporo Breweries, Carlsberg Breweries A/S, Asia Pacific Breweries, Asahi Breweries, Grupo Modelo, Molson Coors Brewing Company, Heineken N.V., Tsingtao Breweries, Kirin Brewery, and Yanjing Brewery. The report presents the financial status and strategic developments of these companies.

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Global Beer Market 2016: Industry Analysis, Market Share, Growth, Forecast 2024

Beer production has witnessed a swift growth over the past few years with production reaching from 1.3 bn hectoliters to 1.93 bn hectoliters in 1998 and 2011 respectively. Being the oldest consumed and brewed beverages in the word, the demand for beer is always at peak. These are indicators that the global beer market has significantly expanded over the last couple of years. Beer is used as an alcoholic luxury beverage consumed globally by a large population.

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With the rise in luxury living, the demand for quality beer has also increased. As a result of this, manufacturers have scaled the number of breweries and are focusing on enhancing the manufacturing process. The increase in beer production is likely to increase the distribution channels of beer in the market ultimately registering high sales in the coming years.

The report presents an overview on various types of beers such as light beers, premium beers, malt liquors, imported beers, popular beers, nonalcoholic beers, super-premium beers, ice beers, and malt liquors. This study also presents an analysis in terms of geographical segmentation.

The report analyses every key aspect of the beer market at the global and regional level. The report estimates the market figures and presents an in depth analysis of the historical growth trajectory, current market situation, and future development prospects. The study answers questions relating to the key market players, prevailing trends, strength, weakness, opportunity, and threats of the market along with the competition dynamics of the global beer market.

Global Beer Market: Overview

Owing to the emergence of numerous local breweries, the global beer market has witnessed a significant growth over the last couple of years. The report provides detailed information on the different types of beers and their placing in the market. It also provides an outline on the revenue generated from production of the various kinds of beers.

The reports offers an in depth description on the geographical segments such as North America, Asia Pacific, Europe, and Rest of World. The consumption of beer in these regions is expected to rise in the forecast period owing to increase in disposable income of consumers.

The increasing promotional activities along with strong marketing strategies is also expected to augment the growth of the global beer market. Rise in the number of population consuming beer and social recognition of beer being considered as a drink are some of the major growth drivers of the global beer market.

However, fluctuating rate in employee retention, and volatile consumer spending owing to economic burden is likely to inhibit the growth of the global beer market. Factors such as climatic changes, strict government regulations, high taxes in various regions, social and demographic norms, and emergence of inexpensive substitutes are also anticipated to impede the sales of beer in the upcoming years.

Although, it is expected that with the emergence of economies from financial crisis, the growth of the beer market will also escalate. Moreover, investments made in innovative beer brews and smart marketing approaches are likely to present manufacturers of beer with beneficial opportunities in future.

 

Companies Mentioned in the Report

The report also discusses the recent developments, approaches, and financial status of the key market players operating in the global beer market. The leading companies in the global beer market are Asia Pacific Breweries, Anheuser-Busch InBev Sapporo Breweries, Asahi Breweries, Carlsberg Breweries A/S, Grupo Modelo, Molson Coors Brewing Company, Heineken N.V., Kirin Brewery, Tsingtao Breweries, and Yanjing Brewery.

The global beer market is segmented on the basis of:

•  Light Beers
• Premium Beers
• Imported Beers
• Popular Beers
• Superpremium Beers
• Malt Liquors
• Malternatives
• Ice Beers
• Non-Alcoholic Beers