Global Demineralized Whey Powder Ingredient Market: Consumers in APAC Exhibiting Inclination toward Low-calorie, Protein-rich Foods, notes TMR

The growing focus of manufacturers on integrating whey processing units with advanced technologies is one of the most influential factors driving the global market for demineralized whey powder ingredients. Transparency Market Research, in a report titled “Demineralized Whey Powder Ingredient Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024”, identifies the key factors propelling and hampering this market.

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On the basis of application, the market can be segmented into confectionery, infant formula, beverages, bakery, feed, and dairy. One of the most lucrative applications of demineralized whey powder ingredients is the production of infant and baby formula. Demineralized whey is known to be a close substitute of breast milk as far as the proportion of protein, lactose, and key minerals is concerned. The growing demand for infant formula and the high birth rates around the world have contributed significantly toward the development of the demineralized whey powder ingredient market.

On the flip side, the proper storage of demineralized whey powder ingredients poses a major challenge for most manufacturers and vendors. It is of utmost importance that whey powder be kept away from direct sunlight and moisture in order to retain its properties and chemical structure.

From a geographical standpoint, the report on the demineralized whey powder ingredient market covers four main segments: North America, Asia Pacific, Europe, and Rest of the World. A higher level of technological expertise in most whey processing units and the increased levels of consumer awareness regarding the advantages of whey have rendered North America as well as Europe two of the major markets for demineralized whey powder ingredients.

Asia Pacific is slated to witness positive growth in the coming years on account of the rising demand for protein-rich and low-calorie food. Large companies have been shifting focus from mature markets such as North America and Europe to emerging markets such as India, China, and Japan in order to capitalize on the high unmet needs for packaged and convenience foods. The Middle East and Africa also presents lucrative investment opportunities and market players have been investing in this region in the form of technological sophistication in whey processing facilities.

Senel (Holding) B.V., SPX Corporation, Eurosérum, Van Lee Melkprodukten Barneveld BV, Kaskat Dairy, Valio Ltd., Dairy Crest, and Dairygold Food Ingredients are some of the prominent players operating in the global market for demineralized whey powder ingredients. The report offers a detailed assessment of the performance of these companies, shedding light on their strengths and weaknesses and highlighting the opportunities and threats that lie ahead. With the help of the Porter’s Five Forces analysis model, the study offers insight into the bargaining power of buyers and substitutes, the threat of new entrants and substitutes, and the level of competitiveness in the market. 

Use in Infant Food Formula to Drive Demand for Demineralized Whey Powder Ingredients, reports TMR

The high demand for a protein-rich diet which is low on calories is leading to a surge in the global demineralized whey powder ingredient market, states a new report by Transparency Market Research (TMR). The report is titled, ‘Demineralized Whey Powder Ingredient Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024.’ The report provides reliable data on the market segments and sub-segments, trends, opportunities, and supply and demand. It evaluates the future market size based on the historical figures and current size of the market. The study discusses factors driving and hampering the growth of the global demineralized whey powder ingredient market.

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Whey, a by-product produced during the manufacturing of cheese is available in three types – whey protein hydrolysate, whey protein concentrate, and whey protein isolate. The rising health consciousness among consumers is leading to a heightened demand for food that is a rich source of essential minerals and proteins. This in turn is driving the global demand for demineralized whey powder ingredient, which is a rich source of calcium, potassium, and phosphorous. Whey is demineralized to make it suitable for infants and baby food, thus increasing its demand further.

The global demineralized whey powder ingredient market is facing a few challenges relating to its special storage requirements. It is imperative to ensure that whey powder is kept away from moisture and direct sunlight at all times. Failing to take these precautions can alter the chemical structure of whey. These factors are challenging the growth of the demineralized whey powder ingredient market.

The demineralized whey powder ingredient market is segmented on the basis of application into confectionary, beverages, infant formula, and dairy. Of these, the infant food formula segment is expected to lead in the market in the coming years. The beverages segment is also expected to witness a significant boost in the coming years and will register a significant CAGR. Whey powder ingredients are being used in beverages extensively for enhancing stability, mouthfeel, and to lend foaming properties, thus driving the segment.

On the basis of geography, the global demineralized whey powder ingredient market is segmented into Eastern Europe, North America, Western Europe, Japan, Latin America, Asia Pacific excluding Japan, and the Middle East and Africa (MEA). Of these, promising opportunities lie in the developing nations of Asia Pacific, whereas the market is mature in North America and Western Europe.

Key players operating in the market are Eurosérum, Kaskat Dairy, Van Lee Melkprodukten Barneveld BV, Dairy Crest, Valio Ltd., Senel (Holding) B.V., Dairygold Food Ingredients, and SPX Corporation. 

Demineralized Whey Powder Ingredient Market set to expand and become organized during 2016-24

Whey, a by-product of the cheese manufacturing sector, is a rich source of protein. It also contains milk fat, but in minimal quantities. This whey collected thus contains a higher amount of water. To remove the excess water, the whey is concentrated and demineralized. Following this, it is spray-dried so as to obtain flowing powder. Whey protein can be of any one the three types: whey protein isolate, whey protein concentrate, and whey protein hydrolysate.

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The appearance of demineralized whey powder is yellowish and it is a free-flowing powder, which tastes like milk. It doesn’t have a discernible foreign odor. During the process of manufacturing cheese, numerous salts are added to milk. This makes whey a rich source of potassium, calcium, and phosphorous. However, the presence of these minerals makes whey unsuitable for use in infant food. As a result of this, infant and baby food formulas with demineralized whey are in demand. The production of demineralized whey powder entails the use of pasteurized and fresh whey, which is directly collected during cheese production.

A number of techniques are adopted in the demineralization process. These include: cross-flow nanofiltration, electro-dialysis, ion-exchange chromatography, and others. These processes primarily work by removing or reducing the volume of soluble minerals. In the production of infant formula, D90 and D70 whey variants are commonly used.

The grade allotted to demineralized whey is determined based on the percentage of minerals separated from the whey. It is imperative to store whey powder in a dry and cool place; special care needs to be taken to keep it away from moisture and direct sunlight so its chemical structure isn’t altered.

Demineralized Whey Powder Ingredient Market: Segmentation

The market for demineralized whey powder ingredients can be segmented based on application and region. The demineralized whey powder ingredient market can further be segmented basis application into: Infant formula, confectionery, bakery, beverages, dairy, and others (feed).

Of these, it is the infant formula segment that’s projected to remain dominant as far as revenue generation is concerned. The growing degree of health consciousness among consumers will lead to the beverage segment witnessing higher demand; this segment is projected to exhibit the highest CAGR during the report’s forecast period. The beverage segment is predicted to be followed by the dairy segment. In the beverages segment, the use of demineralized whey powder ingredients is mainly for the purpose of lending foaming properties to the product, enhancing stability, and mouthfeel. Growing sales of packaged baby food will help the demand for demineralized whey powder ingredients to rise substantially.

Global Demineralized Whey Powder Ingredient Market: Regional Outlook

The market for demineralized whey powder ingredients can be segmented region-wise into Latin America, North America, Western Europe, Eastern Europe, Japan, Asia Pacific excluding Japan, and the Middle East and Africa (MEA). The market for demineralized whey powder in Western Europe and North America is mature. Opportunities primarily lie in developing economies in Asia Pacific through the forecast period of the report. The growing degree of technological sophistication in modern whey processing facilities, uptick in the demand for packaged food, and the growing demand for foods with a low calorie count are expected to benefit the market in the Middle East and Africa and Asia Pacific. With an escalating demand for packaged and convenience foods, especially in the infant food space, the market will find new opportunities and log a healthy CAGR during the report’s forecast period.

Demineralized Whey Powder Ingredient Market: Drivers

The rising population across the globe and the high demand for a protein-rich diet is helping the demand grow for demineralized whey powder ingredients. This trend is expected to remain steady in the feed and food industry over the report’s forecast period. With harmful minerals separated from whey, it can find use in the development of special foods. Health-aware consumers need products that are both dense in nutrition but low in calories. This is a trend that companies in the demineralized whey powder ingredients market will have to focus on. The use of demineralized whey powder in food fortification is expected to rise substantially.

Demineralized Whey Powder Ingredient Market: Key Players

Companies that are at the forefront of the global demineralized whey powder ingredients market are: Dairygold Food Ingredients, Eurosérum, Senel (Holding) B.V., Kaskat Dairy, Dairy Crest, Van Lee Melkprodukten Barneveld BV, SPX Corporation, and Valio Ltd. The companies, in a bid to stay competitive, are either focusing on partnerships or on expanding their product portfolio. A case in point would be the July 2014 partnership between Dairy Crest and Fonterra for the sale of demineralized whey powder meant for use in infant food.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.