Fortified Food Market to Register a Healthy CAGR for the Forecast Period, 2016-2024

Food enrichment or fortification refers to the process of making food more nutritional by adding vitamins and minerals. Various types of food fortification have been identified by governments around the world and international organizations. This method is carried out at an industrial level, community level, and at a household level to offer enhanced nutrition to people. For instance, targeted fortification programs are adopted in schools when biscuits are fortified to reduce malnutrition in school students. Likewise, market driven fortification is a part of programs adopted by commercial companies and bio-fortification is carried out to increase the nutritional benefits of fruits and vegetables. Besides these, household and other commercial food fortifications ensure appropriate nutritional composition in food for special dietary purposes.

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The global market for fortified foods is expanding at a robust pace. The market is expected to continue growing at an impressive rate during next five to six years. The demand for fortified foods is exceptionally growing among health conscious people. Developed countries exhibit lucrative prospects for the enterprises operating in the fortified food market. In emerging nations, the market is gaining traction due to the increasing awareness.

The Food and Agricultural Organization (FAO) and World Health Organization (WHO) have identified food fortification as one of the strategies to reduce the prevalence of malnutrition, particularly in underdeveloped countries. Several organizations have come forward to help people living in backward areas of countries such as India and Nigeria, by bridging the gap between nutrition and agriculture. North America, Japan, and Western Europe are the markets exhibiting maximum opportunities for fortified milk and milk producing companies.

Based on food types, the global market for fortified food is segmented into milk products, cereals and cereal based products, fats and oils, infant formulas, confectionaries, and others includes tea. In terms of basic nutrients, the market can be bifurcated into minerals and vitamins. Further the segment of mineral and vitamin is classified on the basis of ingredient of nutrition. For instance, the vitamin segment is classified into vitamin D, vitamin C, Vitamin A and others, and the minerals segment can be sub-segmented with zinc, folic acid, copper, iron, Docosahexaenoic acid (DHA), iodine, selenium, and others.

Regionally, the global fortified food market is segmented into North America, Asia Pacific excluding Japan, Latin America, Western Europe, Eastern Europe, the Middle East & Africa, and Japan.

In developed economies the demand for fortified food is primarily driven by the rising health consciousness among consumers. Additionally, the market is also gaining from the rising willingness among consumers in emerging economies to spend on fortified foods. Favorable regulations aimed at eradicating malnutrition and the growing awareness among policy makers are the primary factors fuelling demand from the markets for fortified food in Asia pacific and the Middle East.

On the flip side, despite witnessing strong growth opportunities worldwide, the high cost incurred on the fortification of food is restraining the market. Nevertheless, strengthening economies of Asia Pacific present huge opportunities for enterprises in the market. Furthermore, the market is anticipated to continue witnessing rising demand from developed regions such as North America and.

To study the prevailing competitive landscape of the market, the report profiles companies such as Nestle SA, Kellogg Co., Unilever, Dean Foods, RFM CORPORATION and others.

Fortified Foods Market Expected to Reach under US$ 94 Bn by the end of 2027

Greater concern for food fortification a public health initiative

With the rising prevalence of nutritional deficiencies, particularly in the developing world, food fortification programmes have taken shape in the form of public health initiatives. Statistical studies have proven that iodine fortification has decreased the incidence of goitre by almost 90%. Similarly, milk fortified with Vitamin D can reduce the occurrence of rickets in young children, and the fortification of flour, cereal, and bread with Vitamin B can effectively tackle the nutritional deficiencies of Vitamin B. Product manufacturers actively involved in the fortified foods market are experimenting with new technologies that prevent the degradation of Vitamin D from refrigeration and UV light.

Discretionary fortification nothing but a marketing gimmick

Product manufacturers have wholeheartedly adopted discretionary fortification by manipulating dietary values. Discretionary fortification can result in food supply chain inefficiencies or even cause adverse health effects. Therefore, discretionary fortification must only be carried out by properly evaluating the nutritional status of a specific population. Increased fortified food intake, especially amongst a non-target audience could possibly lead to nutrient intake above the recommended or permissible limit. Excessive intake of fortified products can be one of the reasons for indigestion or genomic alteration.

Focus on basic foods instead of processed foods in the fortified foods market

The basic foods application segment of the global fortified foods market is predicted to be valued at more than US$ 49 Bn in 2017, and should reach just under US$ 94 Bn by the end of the forecast period. The yoghurt and others sub-segments have the largest contribution to the fortified foods market with the former alone being approximately 2/5th of the basic foods segment in terms of value. The highest CAGR is anticipated to be in the basic foods segment as milk and milk products are rich in calcium and are perfect to combat vitamin D and calcium deficiency across the globe. Therefore, fortification of basic foods is far more critical than that of processed foods in the fortified foods market. Yoghurt fortification is poised to witness a robust CAGR of 6.7% from 2017-2027, meaning that key stakeholders in the fortified foods market would do well to target this segment with customised strategies.

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Fortification measures could reduce the economic burden of iron deficiency

A study conducted in Brazil showed that the lost productivity on account of iron deficiency in the country cost US$ 4 per capita i.e. 9% of the national GDP. A sustainable fortification initiative implemented properly would cost much less than avoidable losses by way of anaemia and needs to be a priority for both regional as well as national governments in countries where this poses a problem.

Processed foods slightly larger in the North America fortified foods market

It is a closely fought battle between processed foods and basic foods in the North America fortified foods market with the former leading by a sliver in 2017. However, this is anticipated to flip by the end of the forecast period with basic foods accounting for about 51% market share by the end of 2027. Milk and milk products fortified with Vitamin D are critical in the North America fortified foods market and the basic foods segment is expected to push past US$ 20 Bn by the end of the decade long study. Margarine fortification is also gaining substantial traction and companies actively involved in the fortified foods market would do well to take this into cognizance.

Fortified Food Market Will See Strong Expansion Through 2024

Global Fortified Food Market: Overview

Food enrichment or fortification refers to the process of making food more nutritional by adding vitamins and minerals. Various types of food fortification have been identified by governments around the world and international organizations. This method is carried out at an industrial level, community level, and at a household level to offer enhanced nutrition to people. For instance, targeted fortification programs are adopted in schools when biscuits are fortified to reduce malnutrition in school students. Likewise, market driven fortification is a part of programs adopted by commercial companies and bio-fortification is carried out to increase the nutritional benefits of fruits and vegetables. Besides these, household and other commercial food fortifications ensure appropriate nutritional composition in food for special dietary purposes.

The global fortified foods market is expanding at a robust pace. The market is expected to continue growing at an impressive rate during next five to six years. The demand for fortified foods is exceptionally growing among health conscious people. Developed countries exhibit lucrative prospects for the enterprises operating in the fortified food market. In emerging nations, the market is gaining traction due to the increasing awareness.

The Food and Agricultural Organization (FAO) and World Health Organization (WHO) have identified food fortification as one of the strategies to reduce the prevalence of malnutrition, particularly in underdeveloped countries. Several organizations have come forward to help people living in backward areas of countries such as India and Nigeria, by bridging the gap between nutrition and agriculture. North America, Japan, and Western Europe are the markets exhibiting maximum opportunities for fortified milk and milk producing companies.

Global Fortified Food Market: Key Segments

Based on food types, the global market for fortified food is segmented into milk products, cereals and cereal based products, fats and oils, infant formulas, confectionaries, and others includes tea. In terms of basic nutrients, the market can be bifurcated into minerals and vitamins. Further the segment of mineral and vitamin is classified on the basis of ingredient of nutrition. For instance, the vitamin segment is classified into vitamin D, vitamin C, Vitamin A and others, and the minerals segment can be sub-segmented with zinc, folic acid, copper, iron, Docosahexaenoic acid (DHA), iodine, selenium, and others.

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Regionally, the global fortified food market is segmented into North America, Asia Pacific excluding Japan, Latin America, Western Europe, Eastern Europe, the Middle East & Africa, and Japan.

Global Fortified Food Market: Trends and Opportunities

In developed economies the demand for fortified food is primarily driven by the rising health consciousness among consumers. Additionally, the market is also gaining from the rising willingness among consumers in emerging economies to spend on fortified foods. Favorable regulations aimed at eradicating malnutrition and the growing awareness among policy makers are the primary factors fuelling demand from the markets for fortified food in Asia pacific and the Middle East.

On the flip side, despite witnessing strong growth opportunities worldwide, the high cost incurred on the fortification of food is restraining the market. Nevertheless, strengthening economies of Asia Pacific present huge opportunities for enterprises in the market. Furthermore, the market is anticipated to continue witnessing rising demand from developed regions such as North America and.

Global Fortified Food Market: Vendor Landscape

To study the prevailing competitive landscape of the market, the report profiles companies such as Nestle SA, Kellogg Co., Unilever, Dean Foods, RFM CORPORATION and others.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.