Food
enrichment or fortification refers to the process of making food more
nutritional by adding vitamins and minerals. Various types of food
fortification have been identified by governments around the world
and international organizations. This method is carried out at an
industrial level, community level, and at a household level to offer
enhanced nutrition to people. For instance, targeted fortification
programs are adopted in schools when biscuits are fortified to reduce
malnutrition in school students. Likewise, market driven
fortification is a part of programs adopted by commercial companies
and bio-fortification is carried out to increase the nutritional
benefits of fruits and vegetables. Besides these, household and other
commercial food fortifications ensure appropriate nutritional
composition in food for special dietary purposes.
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The
global market for fortified foods is expanding at a robust pace. The
market is expected to continue growing at an impressive rate during
next five to six years. The demand for fortified foods is
exceptionally growing among health conscious people. Developed
countries exhibit lucrative prospects for the enterprises operating
in the fortified food market. In emerging nations, the market is
gaining traction due to the increasing awareness.
The
Food and Agricultural Organization (FAO) and World Health
Organization (WHO) have identified food fortification as one of the
strategies to reduce the prevalence of malnutrition, particularly in
underdeveloped countries. Several organizations have come forward to
help people living in backward areas of countries such as India and
Nigeria, by bridging the gap between nutrition and agriculture. North
America, Japan, and Western Europe are the markets exhibiting maximum
opportunities for fortified milk and milk producing companies.
Based
on food types, the global market for fortified
food is segmented into milk products, cereals and cereal
based products, fats and oils, infant formulas, confectionaries, and
others includes tea. In terms of basic nutrients, the market can be
bifurcated into minerals and vitamins. Further the segment of mineral
and vitamin is classified on the basis of ingredient of nutrition.
For instance, the vitamin segment is classified into vitamin D,
vitamin C, Vitamin A and others, and the minerals segment can be
sub-segmented with zinc, folic acid, copper, iron, Docosahexaenoic
acid (DHA), iodine, selenium, and others.
Regionally,
the global fortified food market is segmented into North America,
Asia Pacific excluding Japan, Latin America, Western Europe, Eastern
Europe, the Middle East & Africa, and Japan.
In
developed economies the demand for fortified food is primarily driven
by the rising health consciousness among consumers. Additionally, the
market is also gaining from the rising willingness among consumers in
emerging economies to spend on fortified foods. Favorable regulations
aimed at eradicating malnutrition and the growing awareness among
policy makers are the primary factors fuelling demand from the
markets for fortified food in Asia pacific and the Middle East.
On
the flip side, despite witnessing strong growth opportunities
worldwide, the high cost incurred on the fortification of food is
restraining the market. Nevertheless, strengthening economies of Asia
Pacific present huge opportunities for enterprises in the market.
Furthermore, the market is anticipated to continue witnessing rising
demand from developed regions such as North America and.
To
study the prevailing competitive landscape of the market, the report
profiles companies such as Nestle SA, Kellogg Co., Unilever, Dean
Foods, RFM CORPORATION and others.
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