Coffee
premix is a fusion of different ingredients made from premium quality
coffee beans with distinct flavors and aromas, which produces a
unique result for consumption. It contains caffeine, coloring agents,
preservatives and other ingredients. The use and necessity of coffee
premixes are rising both at individual level and at Quick Service
Restaurants (QSR), thus, adding more to the demand for the particular
market at a substantial rate over the years. The consumption of
coffee is high, and, to meet the most of the growing demand, new
flavors are being introduced in the market. Coffee premixes have a
relatively longer shelf life because it is sealed, which prevents it
to absorb moisture. In case of revenue, instant coffee premixes mixed
with milk or water captured the largest market share among all other
instant beverage premixes and is projected to be the leader during
the forecast period. The coffee premixes market growth is largely
connected to the growing end user industry of coffee. Coffee premix
can be consumed with milk or water, as per individual preferences.
Seasonal menu components served in restaurants and quick serve
restaurants (QSR) is an opportunity for coffee premix market. For
instance with desserts, sweet coffee premixes is preferred generally
as toppings or granules.
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Geographically,
the coffee premixes industry can be divided by major regions which
include North America, Latin America, Europe, Asia Pacific and Middle
East & Africa. Coffee premixes consumption is highest in Finland
followed by Norway and Netherlands. Production of coffee premixes is
highest in Brazil followed by Vietnam and Colombia. The plantation of
coffee covers 25,000-30,000 square kilometers of the land in Minas
Gerais, Sao Paulo and Parana which are the south eastern states in
Brazil and it contributes 40% of the world’s total coffee supply.
Coffee
is the major application of coffee premixes which is the main growth
driver for this market. The changing and varying life style is one of
the driving force behind the coffee premix market. People are going
experimental, so they tend to try different flavors of premixes
available in the market. Health awareness is also a driving force in
the market. Black coffee premixes are calorie and fat free,
containing soluble fibers, which help fighting diabetes and boom
mental state. Other driving health issues are, overcoming depression,
improve physical stamina, burn fat, regulate blood pressure level,
and the antioxidants enhance brain activity. The packaging of coffee
premixes is also one of the drivers. Packaging in small
sachet, provides the consumers ease of carrying it, anywhere. With
the growth in service sectors and rise in number of work places,
there is a high demand of coffee premixes across the globe.
Some
of the key players identified across the value chain of the global
coffee premix market includes Nestle (Nescafe), The Coca Cola Company
(Georgia), Starbucks Corporation, Unilever, Godrej & Boyce
Manufacturing Company Limited, European Coffee Federation, Paulig
Juhla Mokka, Vending Updates India Pvt. Ltd. And others.
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