Berries
have served as a food source ever since the advent of time and still
remain a primary food source for many primates. In earlier times,
berries were predominantly stored to be used and consumed in winters.
Among berries, bearberry has gained significant importance over the
years. Bearberry is a fruit belonging to the genus Arctostaphylos.
Apart from Arctostaphylos, the fruits of two other shrubs, namely
Arctostaphylos alpine and Arctostaphylos rubra, also claim for the
title of bearberry. Bearberry is commonly known as uva-ursi and has
been a part of traditional healing methods since times immemorial.
Health benefits of bearberry fruit are mainly due to the uniquely
designed chemical compounds present in bearberry, such as tannic,
ursolic and many other flavonoids and essential oils. These organic
compounds are very powerful and impact the body’s organs in
numerous ways, making blueberry a valuable health remedy. Bearberry
is predominantly found in Asia, Europe and North America. The wide
applications of bearberry are expected to contribute towards the
growth of the bearberry market in the Asia-Pacific region and Europe
during the forecast period.
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Bearberry
has high nutritional value and helps humans in various medicinal
ways. The high content of tannins makes bearberry helpful in the
treatment of urinary bladder infections, inflammation of the urethra
and treatment of diarrhea. The high germicide value of the bearberry
fruit helps in preventing infections and treatment of kidney and
gallbladder stones. The active components of bearberry have proven to
be directly connected with preventing miscarriages and thus, ensuring
the safety of mothers during pregnancy. The growing trend of healthy
lifestyle has penetrated deeply into the lives of people. Over the
last few years, high growth in the number of patients suffering from
obesity has been witnessed. Food products with low-calorie content
are in high demand due to this particular reason. Bearberry helps in
eliminating excess salts, fats and toxic materials from the body and
thus, is helpful in obesity cases. Apart from its health benefits,
bearberry is also preferred for its high skin-enriching properties.
Bearberry has shown effective results for skin lightening. Moreover,
cosmetics products claiming to be effective against aging have
dominated the personal care market. The rich antioxidant content of
bearberry helps in delaying aging by reducing the free radical
activity, thereby making it a highly preferred ingredient for beauty
product manufacturers. The multi-health benefit profile of bearberry
is expected to lead to potential growth in the bearberry market.
Some
of the market participants identified across the value chain of the
global bearberry
market are Epo S.r.L, A.Vogel, HerbalTerra, Joves Herbal,
The Victorian Garden, Nature's Way, Ahana Nutrition, Herbarium Scala
Dei, Fairvital BV and Drinapak.
Drinapak,
a Serbia-based company dealing in unique flavored tea, offers
bearberry tea under the brand name Lokus. The tea is made from dried
leaves of bearberry, especially made for the treatment of urinary
tract infections.
The
Victoria Garden, a South Africa based company, dealing in organic
skin care products provides bearberry pigmentation cream. The company
claims it to be effective for providing even skin tone.
Numerous
health benefits of bearberry have surged the demand for bearberry
across the globe. Market participants should focus on increasing
consumer awareness about bearberry by emphasizing on its health
benefits. Manufacturers should introduce new products in the
cosmetics and personal care sector using bearberry extracts.
Moreover, the marker participants need to come up with new strategies
for promoting bearberry in the health sector. The new market
participants can utilize the existing strategies and penetrate into
the bearberry market.
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