The
global cheese market is marked by a high degree of fragmentation with
the presence of a host of small, medium, and large-sized players,
reports Transparency Market Research (TMR) in a new study. Small
companies are focused on catering to the regional demands, which has
restricted the entry of leading players into new markets. Some top
players in the global cheese market are Alra Foods, Fromageries Bel
S.A, Fonterra Cooperative Group Ltd., and Mondelez International
(Kraft Foods Group Inc.).
“Mergers
and acquisitions top the growth charts of major vendors in this
market,” says a TMR analyst. Companies are actively involved in
matching their business expansion plans with other companies with
synergies in the bid to increase business profitability. An example
is Arla Foods Inc. In October 2012, Arla Foods Inc. merged with Milk
Link, a British cheese producing company, in a deal valued at
US$261.9 mn. Following this move, Arla Foods Inc. obtained a higher
market share with reduced competition in the U.K. dairy segment.
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Strategic
expansion is another growth model that top players in this market are
focused on. Players are strategizing to enter into joint ventures and
partnerships with existing players for increased revenue. Tapping
into emerging economies and leveraging their growth potential is also
what top-notch players in this market are engaged in. This is
complemented with the expansion of distribution capabilities and
increasing sales force in these countries for an increased presence.
Unstable
economic conditions across the world adversely affect a plethora of
industries, which includes food industry as well. The impact of
unstable economic conditions has a significant impact on the demand
for dairy products. Fluctuations in milk prices directly impact the
price of cheese. So much so, a 1% increase in cheese price decreases
the demand by 0.35%.
The
shorter shelf life of cheese is also hampering the growth of the
global cheese
market. Cheese is highly perishable, which makes it
shelf-life shorter throughout the supply chain. Increasing health
concerns about the fat content of cheese is also leading to
diminished demand for cheese.
The
global cheese market is expected to reach a valuation of US$105.1 bn
by 2019, states the study. Unprocessed cheese is the leading product
type segment of the global cheese market. This is mainly due to the
health benefits of unprocessed cheese, which includes its role as a
good source of protein and calcium. The increasing use of unprocessed
cheese in fast food and households will lead the unprocessed product
type segment to display a high growth rate in the future.
Europe
accounts as the leading regional segment of the global cheese market.
In 2012, Europe held 38.8% of the global market. Asia Pacific is
expected to display a robust growth rate in the cheese market.
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