Processed
meat is popular across the world and its consumption varies from
region to region. New flavors and convenient products are boosting
the processed meat market globally. The GCC processed meat market has
been segmented by meat type, product type, package type, and region.
In terms of meat type, the market has been segmented into lamb, beef,
and poultry. In terms of product type, the processed meat market has
been segmented into: chilled processed meat, frozen processed meat
and others. Under the chilled processed meat segment, the market is
further categorized into burgers, nuggets, and others. Others segment
includes kebab, and meat balls among others. Frozen processed meat is
further segregated into hot dogs, mortadella, salami and others. The
others processed meat segment includes shelf stable meat products. In
terms of packaging type, the processed meat market has been segmented
into: retail package and bulk package.
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The
research report on the GCC processed meat market offers detailed
analysis of the processed meat products market in Qatar and rest of
GCC and helps to understand the driving forces behind the popularity
of this market. Under the scope of the report, detailed analysis of
major segments and sub-segments of processed meat market for the
Qatar and rest of GCC are provided for the historical years
(2010-2014) and the next eight years (2016-2024). Moreover, the
report includes in-depth analysis of the drivers, restraints, market
trends, and future outlook of the industry. The strategies for
stakeholders to succeed in the business have been comprehensively
assessed in the report. It also provides an understanding of volume
(million kg) and value (USD million) of processed meat consumption
across GCC. The study highlights the current and future market
trends, historical market (2010 to 2015), and provides forecast from
2016 to 2024.
In
terms of meat type, poultry accounts for the largest market share
across GCC. Frozen processed meat, especially poultry led in terms of
growth in 2015 and is expected to maintain its leading position over
the forecast period. In general, poultry consumption in Saudi Arabia
is on the rise. Burgers, franks, nuggets, salami, and hot dogs are
favorite lunch items amongst the growing young population. They are
conveniently stored and easily prepared when needed. Thus, the market
of processed meat is expected to grow over the forecast period.
In
terms of product type, frozen processed meat type occupied the
largest market share in the overall GCC
processed meat market both in terms of revenue and volume in
2015. Processed meat sales are expected to be driven by frozen
variants across all the countries in GCC. Chilled processed meat, on
the other hand, does not enjoy the same variety, and these products
also have a shorter life. For the processed meat market, the target
segment is mainly foreign workers, who want to add some protein to
their meals without spending too much money and time. Frozen
processed meat product such as hot dogs, salami based packaged food
products are very much popular among the younger generation across
GCC. Another factor which is helping the processed meat market to
grow in GCC countries mainly in Saudi Arabia, Qatar and UAE is the
busy life style of people over the years.
The
leading brands which have the maximum market share in processed meat
market across GCC include National Food Co. (Americana Meat), Al
Islami Foods, Sunbulah Group, BRF S.A., Tyson Foods, Cargill Inc.,
Gulf Food Industries and Almunajem among others.
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