Breakfast is the one the most important parts of daily diet . The
busy life style has influenced the breakfast food market globally.
instant and low fat content breakfast such as cornflakes, brown
bread, salads among others have become a new trend. The breakfast
food market is segmented into Breakfast bars, granola and yogurt
bars, instant breakfast, toaster and pastries.
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The
breakfast food market is highly influenced by consumers from
different geographical parts of the world. The food habits and
eating patterns of these people are dependent on the needs and
occasions of eating. The demand for healthy food in most part of the
world has driven the growth in this market and it is expected to
continue over next six years. The manufactures focus on providing
nutritional food for consumers to attract the maximum customers.
Consumer’s eating habits are considered as important input by the
manufactures; therefore they are reducing the usage of ingredients
such as sugar, sodium, and fat, moreover people from developed
nations are suffering from obesity problem. The demand for healthier
food will fuel the breakfast food market in the next six years.
Widening distribution network and convenience are the other drivers
for breakfast food market that increase the consumption of breakfast
food items. With working culture becoming more prominent people now
prefer to consume breakfast that can be fast cooked or ready to eat
breakfast, however health concern remains the primary concern .
Preference for conventional breakfast items such as eggs and bread is
shifting towards less priced and ready to eat breakfast items such
as cornflakes among others. The trend is expected to continue for
the period of 2013 to 2019.
The
key players in the global breakfast
food market are Kellogg Co and General Mills among others.
The
report offers a comprehensive evaluation of the market. It does so
via in-depth qualitative insights, historical data, and verifiable
projections about market size. The projections featured in the report
have been derived using proven research methodologies and
assumptions. By doing so, the research report serves as a repository
of analysis and information for every facet of the market, including
but not limited to: Regional markets, technology, types, and
applications.
The
report has been compiled through extensive primary research (through
interviews, surveys, and observations of seasoned analysts) and
secondary research (which entails reputable paid sources, trade
journals, and industry body databases). The report also features a
complete qualitative and quantitative assessment by analyzing data
gathered from industry analysts and market participants across key
points in the industry’s value chain.
A
separate analysis of prevailing trends in the parent market, macro-
and micro-economic indicators, and regulations and mandates is
included under the purview of the study. By doing so, the report
projects the attractiveness of each major segment over the forecast
period.
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