The
global sports nutrition market is expected to demonstrate a positive
upswing in the forthcoming years, according to Transparency Market
Research (TMR). The vendors operating in the global sports nutrition
market are focusing on the development of distinctive brands and
innovative products. Leading players are expected to expand to
emerging market in order to gain a worldwide presence and tap into
the potential of these regions. The global sports nutrition market is
featured with high competition, and vendors are likely to consolidate
their geographical presence. Some of the prominent players in the
global sports nutrition market are Reckitt Benckiser Group Plc, GNC
Holdings, Maxinutrition Ltd., Nestlé S.A., Yakult Honsha Co Ltd.,
and Monster Beverage Corporation.
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According
to the report, the global sports nutrition products market is
projected to expand at a 8.0% CAGR from 2014 to 2020. Growing at this
pace, the market is predicted to reach a valuation of US$52.5 bn by
the end of the forecast period. In terms of volume, the global market
is projected to reach 14.7 bn kg by the end of 2020.
Amongst
the major types of products, the segment of sports drinks is
anticipated to emerge as the leading one in the global sports
nutrition products market over the duration of forecast. The
growing demand and easy accessibility of these products are expected
to propel the emergence of this segment in the coming years.
Additionally, the rising focus of key players on advertising
activities is expected to augment the demand for sports drinks in the
coming years.
Growing
Trend of Maintaining Weight, Bodybuilding to Provide Market
Opportunity
Among
the overall consumers, athletes and bodybuilders make up prominent
buyers of sports nutrition products. Furthermore, in recent years,
the acceptance of these products has increased among uber lifestyle
and recreational users due to increased health awareness. Typically,
these products are distributed through different retail channels such
as large retail & mass merchandizers, small retail, drug &
specialty stores, and various online retailers. In addition, they are
distributed through fitness institutions such as gyms and health
clubs.
A
number of health clubs hire dieticians in order to provide assistance
to their clients regarding the selection of these products. Sports
supplements are thus witnessing a rise in popularity and demand on
account of the mushrooming health centers and fitness clubs across
the globe, as these function as primary distribution channels for
these products.
Higher
Participation in Sports, Innovative Ingredients to Emerge as Key
Trends
A
large number of the popular protein sources in sports nutrition
products are soy and whey protein. With the launch of new and
innovative protein products, the sports nutrition market is expected
to witness substantial growth in the forthcoming years. For instance,
Optimum Nutrition, in February 2018, launched their first plant-based
protein powder. The product, called ON Gold Standard 100% Plant is
made from a blend of organic pea, rice and sacha inchi proteins, and
provides 24g of protein per serving. The powder can be mixed with
water, milk, or dairy-free milk, and is available in three flavors:
chocolate, vanilla, and mixed berry.
The
surge in participation of the youth in sports, international game
tournaments and the rising awareness regarding health and fitness
among general populations are expected to act as the key factors
augmenting the demand for sport nutrition products. A number of
countries are organizing and participating in sports events and
tournaments, encouraging their residents to participate and win
accolades, fuelling the global sports nutrition market.
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