Rising Sports Participation, Health Awareness to Uplift Sports Nutrition Market

The global sports nutrition market is expected to demonstrate a positive upswing in the forthcoming years, according to Transparency Market Research (TMR). The vendors operating in the global sports nutrition market are focusing on the development of distinctive brands and innovative products. Leading players are expected to expand to emerging market in order to gain a worldwide presence and tap into the potential of these regions. The global sports nutrition market is featured with high competition, and vendors are likely to consolidate their geographical presence. Some of the prominent players in the global sports nutrition market are Reckitt Benckiser Group Plc, GNC Holdings, Maxinutrition Ltd., Nestlé S.A., Yakult Honsha Co Ltd., and Monster Beverage Corporation.

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According to the report, the global sports nutrition products market is projected to expand at a 8.0% CAGR from 2014 to 2020. Growing at this pace, the market is predicted to reach a valuation of US$52.5 bn by the end of the forecast period. In terms of volume, the global market is projected to reach 14.7 bn kg by the end of 2020.

Amongst the major types of products, the segment of sports drinks is anticipated to emerge as the leading one in the global sports nutrition products market over the duration of forecast. The growing demand and easy accessibility of these products are expected to propel the emergence of this segment in the coming years. Additionally, the rising focus of key players on advertising activities is expected to augment the demand for sports drinks in the coming years.

Growing Trend of Maintaining Weight, Bodybuilding to Provide Market Opportunity

Among the overall consumers, athletes and bodybuilders make up prominent buyers of sports nutrition products. Furthermore, in recent years, the acceptance of these products has increased among uber lifestyle and recreational users due to increased health awareness. Typically, these products are distributed through different retail channels such as large retail & mass merchandizers, small retail, drug & specialty stores, and various online retailers. In addition, they are distributed through fitness institutions such as gyms and health clubs.

A number of health clubs hire dieticians in order to provide assistance to their clients regarding the selection of these products. Sports supplements are thus witnessing a rise in popularity and demand on account of the mushrooming health centers and fitness clubs across the globe, as these function as primary distribution channels for these products.

Higher Participation in Sports, Innovative Ingredients to Emerge as Key Trends

A large number of the popular protein sources in sports nutrition products are soy and whey protein. With the launch of new and innovative protein products, the sports nutrition market is expected to witness substantial growth in the forthcoming years. For instance, Optimum Nutrition, in February 2018, launched their first plant-based protein powder. The product, called ON Gold Standard 100% Plant is made from a blend of organic pea, rice and sacha inchi proteins, and provides 24g of protein per serving. The powder can be mixed with water, milk, or dairy-free milk, and is available in three flavors: chocolate, vanilla, and mixed berry.

The surge in participation of the youth in sports, international game tournaments and the rising awareness regarding health and fitness among general populations are expected to act as the key factors augmenting the demand for sport nutrition products. A number of countries are organizing and participating in sports events and tournaments, encouraging their residents to participate and win accolades, fuelling the global sports nutrition market.

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Sports Nutrition Products Market Driven by Growing Awareness about Health and Fitness

The global sports nutrition products market features a fairly competitive landscape, finds Transparency Market Research (TMR). Prominent players operating in the market include Glanbia plc., Yakult Honsha Co., Ltd., Reckitt Benckiser Group plc., Monster Beverage Corporation, GNC Holdings, Abbott Nutrition Inc., PepsiCo, Inc., and Nestle S.A. Leading companies in the market are diversifying their product portfolio by developing innovative products and distinctive brands. These players are increasingly focusing on various emerging markets to consolidate their presence and gain a competitive edge over others, observes TMR.

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In the coming years, the competition in the sports nutrition products market is likely to intensify further. This is attributed to the entry of a large number of players focused on carving a niche space and actively developing products that can meet numerous consumer trends in the area of sport nutrition. The rising demand for products featuring a variety of nutritional benefits is offering lucrative avenues for several market players.

The sports nutrition products market is projected to rise at a CAGR of 8.0% from 2014 to 2020. Expanding at this pace, the market is expected to reach a valuation of US$52.5 bn by the end of the forecast period. In terms of volume, the global market is projected to reach 14.7 bn kg by the end of 2020.

Regionally, the market for sports nutrition products is led by North America. This regional market is predicted to maintain its lead throughout the forecast period, and is expected to be primarily driven by the vastly rising demand for sports nutrition products among youth populations. Based on product type, the segment of sports food is projected to rise at an impressive CAGR of 9.60% during 2014 and 2020, fueled by the growing demand for health fitness and sports nutrition products among body building enthusiasts and athletes.

Several Nutritional and Functional Benefits to Boost Uptake among Sportspersons

The rising participation of youth in sports and the growing awareness about health and fitness among general populations are the key factors propelling the demand for sport nutrition products. The rising concern of fitness and health among bodybuilders, especially in developed regions, and the spiraling demand for better workout supplements among general populations are the crucial factors expected to boost the sports nutrition products market. The advent of fitness supplements containing formulations that combine flavors and nutritional benefits is anticipated to catalyze the market. In addition, the growing efficacy of sport nutrition products to enhance strength, endurance, and performance among athletes and bodybuilders world over has bolstered the uptake.

The increasing disposable incomes of people in several developing nations and the accelerated pace of urbanization in emerging economies are the key trends expected to catalyze the market over the forecast period. The rising health awareness among athletes and bodybuilders is a crucial trend expected to boost the sports nutrition products market. The inclusion of sports nutrition products in the training regime of athletes is also expected to bolster the uptake.

Easy Availability of Counterfeit Products May be Glaring Constraint

However, the growing availability of counterfeit products and the growing consumer skepticism about the purported health benefits are the key factors likely to impede the growth of the market to an extent. Nevertheless, the cost-effectiveness of sports nutritional foods and drinks and the marked efficacy in boosting the performance in short times has bolstered the uptake among athletes. In addition, the growing inclination of top players on advertising and promotional activities is expected to boost the market over the forecast period.

The discovery of specialized molecules and the use of highly functional ingredients in the making of these products is expected to open up exciting opportunities for market players to capitalize on in the coming years. In addition, this is increasingly helping several players differentiate their existing product lines and attracting more number of consumers, especially in developed markets.

Sports Nutrition Products Market 2014 -Develop Market-Entry & Market Expansion Strategies 2020

The global sports nutrition products market features a fairly competitive landscape, finds Transparency Market Research (TMR). Prominent players operating in the market include Glanbia plc., Yakult Honsha Co., Ltd., Reckitt Benckiser Group plc., Monster Beverage Corporation, GNC Holdings, Abbott Nutrition Inc., PepsiCo, Inc., and Nestle S.A. Leading companies in the market are diversifying their product portfolio by developing innovative products and distinctive brands. These players are increasingly focusing on various emerging markets to consolidate their presence and gain a competitive edge over others, observes TMR.

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In the coming years, the competition in the sports nutrition products market is likely to intensify further. This is attributed to the entry of a large number of players focused on carving a niche space and actively developing products that can meet numerous consumer trends in the area of sport nutrition. The rising demand for products featuring a variety of nutritional benefits is offering lucrative avenues for several market players.

The sports nutrition products market is projected to rise at a CAGR of 8.0% from 2014 to 2020. Expanding at this pace, the market is expected to reach a valuation of US$52.5 bn by the end of the forecast period. In terms of volume, the global market is projected to reach 14.7 bn kg by the end of 2020.

Regionally, the market for sports nutrition products is led by North America. This regional market is predicted to maintain its lead throughout the forecast period, and is expected to be primarily driven by the vastly rising demand for sports nutrition products among youth populations. Based on product type, the segment of sports food is projected to rise at an impressive CAGR of 9.60% during 2014 and 2020, fueled by the growing demand for health fitness and sports nutrition products among body building enthusiasts and athletes.

Several Nutritional and Functional Benefits to Boost Uptake among Sportspersons

The rising participation of youth in sports and the growing awareness about health and fitness among general populations are the key factors propelling the demand for sport nutrition products. The rising concern of fitness and health among bodybuilders, especially in developed regions, and the spiraling demand for better workout supplements among general populations are the crucial factors expected to boost the sports nutrition products market. The advent of fitness supplements containing formulations that combine flavors and nutritional benefits is anticipated to catalyze the market. In addition, the growing efficacy of sport nutrition products to enhance strength, endurance, and performance among athletes and bodybuilders world over has bolstered the uptake.

The increasing disposable incomes of people in several developing nations and the accelerated pace of urbanization in emerging economies are the key trends expected to catalyze the market over the forecast period. The rising health awareness among athletes and bodybuilders is a crucial trend expected to boost the sports nutrition products market. The inclusion of sports nutrition products in the training regime of athletes is also expected to bolster the uptake.

Easy Availability of Counterfeit Products May be Glaring Constraint

However, the growing availability of counterfeit products and the growing consumer skepticism about the purported health benefits are the key factors likely to impede the growth of the market to an extent. Nevertheless, the cost-effectiveness of sports nutritional foods and drinks and the marked efficacy in boosting the performance in short times has bolstered the uptake among athletes. In addition, the growing inclination of top players on advertising and promotional activities is expected to boost the market over the forecast period.

The discovery of specialized molecules and the use of highly functional ingredients in the making of these products is expected to open up exciting opportunities for market players to capitalize on in the coming years. In addition, this is increasingly helping several players differentiate their existing product lines and attracting more number of consumers, especially in developed markets.

The study presented here is based on a report by Transparency Market Research (TMR) titled “Sports Nutrition Products Market (Products - Sports Food, Sports Drinks, and Sports Supplements) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020.”

The global sports nutrition products market is segmented based on:

Products

• Sports Food
• Sports Drinks
• Sports Supplements

Region

• North America
• Europe
• Asia Pacific
• Rest of the World

Product Contents and Ingredients to Play Key Role in Global Sport Nutrition Market’s Future Development

The multibillion-dollar industry of sports nutrition is treading along a promising growth path and a number of new companies are making way into the global market for sports nutrition to benefit from the high returns it promises. From majorly being an industry catering to the niche consumer segment of professional sportspeople, the market has successfully ventured into end-use segments such as physical fitness enthusiasts, non-professional body builders, and a number of other less-intense consumer groups pursuing general body fitness and wellness. The market is also witnessing a significant rise in the variety of products that it offers to the target consumers and the mix of ingredients and source of those ingredients have started gaining importance.

Transparency Market Research projects that the market will continue to embark onto a healthy growth path over the next few years as well. Exhibiting a massive 8.50% CAGR from 2014 to 2020, the market is expected to rise from a valuation of US$30.0 bn in 2013 to US$52.5 bn in 2020. In terms of volume, the market is expected to rise from 8.6 bn kg in 2013 to 14.7 bn kg by 2020.

In this blog post, Transparency Market Research analysts emphasize some of the key trends recently witnessed in the global sports nutrition market and their projected impact on the market’s future state of development:

What are the key factors that will lead to the increased demand for sports nutrition products?

The rising adoption of these products across a highly dynamic set of consumers, ranging from pure professionals to physical fitness enthusiasts is the single most significant factor driving the global sports nutrition market. Other than this, complementary factors such as rising disposable incomes, especially across developing economies, availability of a vast variety of products with innovative combination of ingredients, and availability of product varieties in categories such as sugar- and lactose-free are also massive contributors to the overall growth of the market.

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Innovative product categories such as sugar- and lactose-free, as well as the ones containing only organic food products are not only allowing the market to gain a larger consumer-base but are also proving to be more profitable owing to their larger profit margins as compared to conventional products. The vast growth opportunities in these areas are compelling an increasing number of companies to focus on these areas with new product ranges.

What factors are expected to limit the growth prospects of the global sport nutrition market?

The market for sports nutrition is expected to bear the brunt of counterfeit products over the next few years. Counterfeit products are not only much lower in quality than their original counterparts, reducing the overall effectiveness with which an athlete can perform, but can also create mild or even severe health complications for the athlete after long term consumption. Counterfeit sport nutrition products do not meet the necessary food grade requirements and can therefore be sold for cheaper prices, or be used to replace an original product. They could also contain several chemicals that are known to be allergenic or affect the internal functions of an athlete.

From the profitability perspective of the global sport nutrition market, the preference or replacement of an original product with a counterfeit variant can create large enough losses in the long run to affect the research and development activities of a player, further slowing down the rate of growth for the market overall.

Global Sports Nutrition Products Market: Steps toward Healthy Living Builds Confidence in Sales, Says TMR

Transparency Market Research observes that the competitive landscape in the global sports nutrition products market is intensely competitive. Several dominant players are vying to make strategic acquisitions with smaller players to increase their geographical reach and product portfolio. The leading players in the market are Yakult Honsha Co Ltd., Pepsi Co., Reckitt Benckiser Group Plc, GNC Holdings Inc., Nestlé S.A., and The Coca-Cola Co.

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The market is also experiencing stiff competition from the local players as consumers opt for local products due to remarkable price difference. “The rapid pace of urbanization and the increasing purchasing power is going to open up chances for bigger players to improve their sales in the coming years,” states the lead author of this research report. However, the market does face a huge challenge from substitutes and counterfeit products.

Demand for Sports Food Picks Up as Consumers Aims to Achieve Fitter Living

The research report states that the global sports nutrition products market will be worth US$52.55 bn by the end of 2020. During the forecast years of 2014 and 2020, the global market will expand at a CAGR of CAGR of 8.5%. Analysts report that North America will continue to dominate the global market as the regional market expands at a CAGR of 8.0% during the forecast period. In terms of products sports food will assume lead as the value of the segment will touch US$5.44 bn by the end of 2020. The growing number of consumers option to lead fitter and healthier lives will augment the demand for sports food.

Proactive Approach of Consumers toward Health Triggers Demand for Sports Nutrition Products

The rising disposable incomes is the primary growth driver for the global sports nutrition products market. The changing perspectives towards sporting activities as more and more individuals are realizing its advantages is building a positive outlook for the global sports nutrition products market as well. The unfortunate result of changing lifestyles such obesity and related problems has encouraged consumers to take up sports as a constructive means to exercise and to keep healthy. Thus, consumers have triggered a demand for sports food and sports drinks to supplement and nourish the body with the required nutrients to keep up with the outdoor activities. These products are also gaining traction as individuals are trying to steer clear from cardiovascular diseases, cancer, and musculoskeletal disorders amongst others.

The growing consciousness amongst individuals about appearance has also fueled the demand for sports nutrition products in the recent years. Furthermore, growing number of nutritionists prescribing protein as a key nutrient in building muscle, several fitness enthusiasts are opting for protein-rich food products for its long-term benefit. Introduction of new ingredients and products such as whey protein and creatine have made a huge impact on the revenue of the global sports nutrition products market. These effective products come with a promise of building endurance and strength of the body, which has played a significant role in the growth of the global sports nutrition market. The unstoppable pace of urbanization and the stupendous rise in the disposable incomes are also responsible for the flourishing sports nutrition products market.

Introduction of Counterfeit Products Encroaches on Consumer Base

The headstrong market drivers are being stymied by growing number of distribution channels. The expanding distribution channels have led to increasing number of intermediaries, which has hiked the prices of products and led to chances of goods getting damaged. Additionally, the widespread availability of counterfeit products is also acting as a significant impediment to the global market. Growing number of consumers are opting for low-priced products instead of branded ones without realizing the poor quality of the former items.

The review is based on Transparency Market Research’s report, titled “Sports Nutrition Products Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014-2020.”

The global market for sports nutrition products is segmented into:

By Products

• Sports Food
• Sports Drinks
• Sports Supplements

By Region

• North America
• Europe
• Asia Pacific
• Rest of the World

New Players to Make Most of Untapped Avenues for Sports Nutrition Products in Emerging Economies, Says TMR

The global sports nutrition products market has a large number of players selling similar range of products. Players are engaged in constant promotional activities and marketing strategies, states a new report by Transparency Market Research (TMR). Key players operating in the global sports nutrition products market include MaxiNutrition, Glanbia Plc, Yakult Honsha Co. Ltd, Nestle S.A., and Monster Beverage Corporation.

Extensive investments in research and development activities are expected by manufacturers. R&D activities are resulting in the manufacturing of newer products with ingredients that caters to the specific health requirements of consumers. For instance, Abbott Nutrition Inc. recently inaugurated the first nutrition research and development center in collaboration with Syngene in India. Maxinutrition Ltd. has launched two new products - Biomax, a protein bar, and Cyclone Milk, which is a milk-based creatine drink.

The market faces substantial threat from substitutes. New entrants may face challenges owing to brand loyalty by consumers. The high capital investment required for the building of the manufacturing utility is another factor restraining new entrants in the global sports nutrition products market. Additionally, government regulations pose as yet another barrier for the new entrants. For instance, the FDA dismissed the weight management claims made by a few concerned companies. Such regulations and disapprovals by regulatory bodies can be major setbacks for players.

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Innovative, Effective and Proven Ingredients to Boost Demand for Sports Nutrition Products

Increasing obesity and other health concerns have gripped the attention of people across the globe. “A rising consciousness about physical appearance is popularizing protein as a super ingredient, thus driving the demand for sports nutrition products”, states a TMR analyst. The use of innovative, effective, and proven ingredients, which helps in muscle building and improves endurance, is increasing the popularity of these products. Rapid urbanization and rising disposable income of consumers across the globe are also behind the growth of the global sports nutrition products market.

Widening Distribution Channels Could Complicate Supply Strategy

Expanding distribution channels lead to more intermediaries, which could result in higher cost and subsequently result into delay in the product supply and increase the chance of products getting damaged. Thus, companies should avoid widening their distribution channels to overcome these challenges. Although government intervention is currently low in this space, the possibility is likely to become stronger in the coming years. This could bring distribution channels under tighter regulation in the coming years.

Another factor threatening the sale of sports nutrition products is the availability of counterfeit products at lower price. Consumers are attracted to the lower priced fake nutrition products owing to low awareness regarding the healthier and real products.

Developing Nations to Offer Expansion Opportunities

Although sports nutrition products are quite popular among consumers in developed countries, they are relatively new for developing countries. Since consumers in developing nations are yet to be fully aware about the health benefits of sports nutrition products, manufacturers can penetrate the markets in these countries. Taking advantage of this, many new entrants are expected to explore developing nations for establishing their business. Thus, the untapped market in developing nations will emerge as a growth opportunity for players in the sports nutrition products industry.

By type, the sports drink segment led the market not only in the recent past but is also expected to lead in the coming years. The sports drink segment is expected to account for 60.1% of the global sports nutrition products market by 2020. The sports supplements segment followed the sports drink segment in terms of holding significant shares in the market. By geography, North America is expected to lead in the global sports nutrition products market. The region is expected to account for 18.1% of the global market by the end of 2020.

According to the report, the global market opportunity in sports nutrition products will rise from US$35.01 bn in 2015 to US$52.55 bn by 2020.

This information is based on the findings of a report published by Transparency Market Research titled “Sports Nutrition Products Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2014 - 2020.”

The global sports nutrition products market is segmented as follows:

Type

• Sports Food
• Sports Drinks
• Sports Supplements

Geography:

• North America
• Europe
• Asia Pacific
• Rest of the World

Sports Nutrition Products Market is Estimated Value of US$52.5 bn by 2020

Sports nutrition products have gained popularity among various groups of consumers in recent times. Sports nutrition products refer to energy bars and drinks, protein bars and dietary supplements. These products are manufactured using ingredients including creatine, linoleic acid, caffeine and taurine among others. Increasing health awareness is one of the major factors fueling the demand for sports nutrition products globally. In addition, rapid urbanization and rise in disposable income of the consumers is also expected to boost the demand for sports nutrition products globally. However, availability of counterfeit products is expected to restrain the demand for sports nutrition products in the forecast period.

Sports drinks is the largest product segment valued at 8.21 billion liters in 2013. However, sports food segment is expected to be the fastest growing market growing at a CAGR of 9.6% from 2014 to 2020. Increasing amount of disposable income owing to rapid urbanization is one of the major factors fueling the demand for sports drinks globally. However, Europe is also one of the major markets for sports nutrition products. The sports nutrition market in Europe is expected to reach USD 15.45 billion by 2020 growing at a CAGR of 8.2% over the forecast period.

North America is the largest market for sports nutrition products and is expected to continue its market dominance throughout the forecast period. The sports nutrition market in North America was valued at USD 10.53 billion in 2013. However, owing to increasing health awareness the sports nutrition market is expected to experience stable growth in the coming years. However, Asia Pacific is the fastest growing market for sports nutrition products. The sports nutrition market in Asia Pacific was valued at USD 5.91 billion in 2013.

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Major industry participants include Maxinutrition Ltd (U.K.), PepsiCo (U.S.), The Coca-Cola Company (U.S.), Glanbia Plc (Ireland), GNC Holdings (U.S.), Monster Beverage Corporation (C.A.), Nestlé S.A. (Switzerland), Reckitt Benckiser Group Plc (U.K.), Abott Nutrition Inc (U.S.), Yakult Honsha Co Ltd. (Tokyo) among others.

Global Sports Nutrition Product Market to Touch US$52.5 bn by 2020, Increasing Interest of Youth in Sports Drives Growth

Transparency Market Research (TMR) has recently published a report on the global sports nutrition products market, according to which, the market is anticipated to rise at a healthy CAGR of 8.50% during the period from 2014 and 2020. The research report, titled “Sports Nutrition Products Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020,” projects this market to increase from a total value of US$30.0 bn in 2013 to an estimated value of US$52.5 bn by the end of the forecast period.

In terms of volume, the worldwide market produced 8.6 bn kg of sports nutrition products in 2013. Analysts expect the production volume of this market to expand at a CAGR of 8.0% between 2014 and 2020 to stand at 14.7 bn kg by 2020.Sports nutrition products are primarily consumed by sportspersons, athletes, and bodybuilders to boost their strength in order to enhance their performance. These products mainly include proteins, vitamins, minerals, carbohydrates, and fats. The global market for sports nutrition products is witnessing a surge in demand, thanks to the increasing interest of youth in sports. The growing awareness among people regarding fitness and healthcare is also propelling the global sports nutrition products market significantly.

The report evaluates the worldwide sports nutrition products market on two fronts: Product and region. Based on product, the market has been categorized into sports drinks, sports supplements, and sports food. In terms of demand and consumption, sports drinks lead this market. In 2013, 8.2 bn liters of sports drinks were consumed across the world. However, in the coming years, sports food is likely to witness a high rise in terms of demand among consumers. The segment is estimated to register a CAGR of 9.60% during the forecast period.

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Regionally, the report has segmented the worldwide sports nutrition products market into Asia Pacific, Europe, North America, and the Rest of the World. North America has been leading this market since the last few years. In 2013, the regional market attained a valuation of US$10.5 bn. The increasing awareness regarding fitness and the increasing interest of the younger generation in sports are fueling the demand for sports nutrition products in this region. Analysts anticipate this market to maintain its dominance over the forecast period.

Europe acquired the second position in the global market in 2013. The regional market is projected to rise at a CAGR of 8.20% over the forecast period and reach a value of US$15.4 bn by the end of 2020. Asia Pacific, however, is likely to register the fastest growth among all the regional markets during the same time period, notes the research study.

Pepsi Co., Reckitt Benckiser Group Plc, GNC Holdings Inc., The Coca-Cola Co., Abbott Nutrition Inc., Monster Beverage Corp., Nestlé S.A., Yakult Honsha Co Ltd., Glanbia Plc, and MaxiNutrition Ltd. are the major international manufacturers of sports nutrition products profiled in this research report.

The global market for sports nutrition products is segmented into:

By Products

• Sports Food
• Sports Drinks
• Sports Supplements

By Region

• North America
• Europe
• Asia Pacific
• Rest of the World

Lifestyle Consumers in Developing Regions and Recreational Users in Developed Regions Propel Global Sports Nutrition Products Market

As the several misconceptions and lack of awareness about sports nutrition products slowly and steadily fade, the global market for these products is emerging as a highly lucrative segment of the consumer health products industry. A recent market research report published by Transparency Market Research, which pegged the valuation of the global sport nutrition products market at US$30.0 bn in 2013, states that the market will expand at a healthy 8.5% CAGR between 2014 and 2020 and rise to US$52.55 bn by 2020.

Rising awareness among the global consumer about the benefits of these products to general health and fitness and their potential in warding off a number of lifestyle diseases is attracting mainstream consumers towards these products. To capitalize on the rising popularity of these products and the lucrative growth opportunities that the global sport nutrition products market presents, a large number of companies are reformulating their products so as to appeal to less sophisticated retailers and consumers.

The rising interest among producers of venturing into this field is expected to help the global sports nutrition products market in pushing beyond its current barriers of product low options and bleak visibility in developing regions. As the market continues to capture increasingly more consumer attention, the market is establishing itself as an important part of the consumer health industry.

Rising Demand form Recreational Users Testifies Changing Consumer Dynamics

Body builders and core athletes were previously the most common users of sports nutrition products. Manufacturers of these products have produced and marketed products suiting these consumer groups for the past many years. However now, the market is benefitting from the rising number of casual users of sports nutrition products – the increased interest having been triggered by the rising awareness about the benefits of protein-based sports nutrition products on general health and an active lifestyle.

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In addition to the younger consumers in this category, which is so far the largest consumer base, middle-aged and elderly people who are engaged in sports activities or general exercise regimens are also turning towards sports nutrition products for an easy source of protein and other essential nutrients necessary for a healthy body. Sports nutrition product companies, with a view to capitalize the vast growth opportunities in this consumer segment, are launching new products with more convenient and less complex formulae. The easy availability of these new products via popular retailing channels such as grocery stores and supermarkets have significantly improved their popularity and supported the overall growth of sports nutrition products in this consumer segment in the past few years.

Rise of Lifestyle Consumers in Developing Regions Leads to Lucrative Growth Opportunities

The improving GDPs and rising disposable incomes in developing countries are serving as strong growth propellers for the global sports nutrition products market in the developing parts of the globe. As the number of gyms and fitness centers rise in these regions, the demand for sports nutrition products based on the advice of fitness instructors and coaches is also continuously rising. The emergence of this group of recreational and lifestyle users of sports nutrition products, who are influenced by the highly popular concept of muscle building and celebrity endorsements, is an immense growth opportunity for the global sports nutrition market. 

Sports Nutrition Products Market - Growth, Trends and Forecast up to 2020

Transparency Market Research announces the release of a new research report, titled “Sports Nutrition Products Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020”. The report states that registering a healthy CAGR of 8.50% from 2014 to 2020, the global sports nutrition products market is projected to grow from US$30 bn in 2013 to US$52.5 bn in 2020. In terms of volume, the market is anticipated to exhibit an 8.0% CAGR, expanding from 8.5 bn kg in 2013 to 14.6 bn in 2020.

Browse the full Sports Nutrition Products Market report at:http://www.transparencymarketresearch.com/sports-nutrition-market.html

Rapid urbanization, growing health awareness among consumers, rise in disposable income, and introduction of new ingredients in sports nutrition products are some of the key factors driving the market. Developing areas in Asia Pacific and Rest of the World region offer immense expansion opportunities to market players. On the down side, availability of counterfeit products and expanding distribution channels pose a threat to the growth of the market.

By product type, the sports nutrition products market is segmented into sports drinks, sports food, and sports supplements. Pegged at 8.2 bn liters in 2013, sports drinks formed the largest segment of the sports nutrition products market. This segment is largely driven by the rise in disposable income and rapid urbanization. Sports supplements held a 10.0% share in the overall market in terms of revenue and are anticipated to witness strong growth during the forecast period. Registering an impressive 9.60% CAGR from 2014 to 2020, the sports food segment is projected to develop at the fastest pace.

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Geographically, the global sports nutrition products market covers four main regions: Asia Pacific, Europe, North America, and Rest of the World. In 2013, North America emerged as the leader in the overall market and was valued at US$10.53 bn. Driven by growing health awareness, this region is anticipated to witness strong growth in the coming years and retain its lead position throughout the forecast period. Europe is also a major market for sports nutrition products and this region is anticipated to have an 8.20% CAGR from 2014 to 2020, reaching a value of US$15.4 bn by the end of the forecast period. The sports nutrition products market in Asia Pacific, which was valued at US$5.9 bn in 2013, is projected to develop at the fastest pace from 2014 to 2020. This region is fueled by improving economic conditions, growing awareness regarding health and nutrition, and rise in disposable income.

The research report identifies and reviews the key players functioning in the global sports nutrition products market. The companies featured in the report are The Coca-Cola Company, MaxiNutrition Ltd., GNC Holdings Inc., Glanbia plc, Yakult Honsha Co Ltd., Reckitt Benckiser Group Plc, Monster Beverage Corporation, PepsiCo Inc., Abbott Nutrition Inc., and Nestlé S.A. These companies are studied based on recent developments, business strategies, and business and financial overview.

Global Sports Nutrition Market, by Product Type

• Sports Food
• Sports Drinks
• Sports Supplements

Global Sports Nutrition Market, by Geography:

• North America
• Europe
• Asia Pacific
• Rest of the World

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Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

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Global Sports Nutrition Market Players See Opportunities in Burgeoning Sector of Sports Food

Sports nutrition is a specialized market within the overall nutrition industry. A number of products fall under the sports nutrition market; these include: protein bars and shakes, energy bars and drunks, and dietary supplements. A number of nutritious and energy-boosting ingredients go into the manufacture of sports nutrition products. Typically, such products comprise ingredients such as caffine, linoleic acid, creatine, and taurine.

Sports Drinks Hold Largest Market Share but Sports Food Looks Promising

Within the global sports nutrition market, sports drinks occupied the largest market share in 2014. However, there is another segment that presents several growth opportunities- sports food. The segment of sports food is currently growing at a very healthy pace and there is much scope for innovation and new product development within this segment. Globally, the sports food segment will benefit from heightened health awareness levels and a change in lifestyle.

Browse the full Sports Nutrition Products Market report at:http://www.transparencymarketresearch.com/sports-nutrition-market.html

To put this trend into numbers, the sports drinks product segment was estimated at 8.21 billion liters as of 2013. And, the sports food segment will emerge as the fastest growing segment with a 9.6% CAGR from 2014 to 2020.

Sports Nutrition Market Rides High on the Obesity-Alleviation Wave

The occurrence of obesity worldwide has doubled since 1980, according to the World Health Organization (WHO). This has spurred many countries into action so as to control the obesity epidemic before it spirals into an unaffordable cost to their healthcare systems. In view of this drastic change that’s brewing in virtually every major nation, the pressure is on consumers to lead an active, balanced and healthy lifestyle. The most convenient way to do this is via engaging in sports and other types of physical activity. As the number of people indulging in sports goes up, the global sports nutrition market needs to cater to the specific nutritional demand of consumers of different age groups.

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Thus, besides professional athletes and sports persons, a rising number of recreational users are also pushing up the demand in the sports nutrition market. Thus, the drivers of the global sports nutrition market can be pinned down to the following: Increased health awareness, a rapid pace of urbanization, ability of consumers to purchase sports nutrition products thanks to growing disposable income, and intelligent market campaigns by sports nutrition companies.

Sports Nutrition Market Needs to Deal With Counterfeit Products that Dent Consumer Confidence

While there is little doubt that over the next few years, the global sports nutrition market will witness a healthy growth in demand, there are still a few challenges that will curtail this rise to some extent. The presence of counterfeit products in the sports nutrition market is one such concern. Moreover, in several parts of the world, the sports nutrition products market remains unregulated and this poses a serious health risk to consumers. The time is right for companies to strengthen their commitment to weeding out such counterfeit products and strengthen consumer confidence.

Sports nutrition products are increasingly purchased by consumers online; hence, it is vital that companies in this market spruce up their supply chain and logistical networks so that they do not miss out on key consumer pools. The best way, as many companies have already found, is to penetrate developing countries where health awareness is steadily growing and consumers are in a position to spend more on sports nutrition products. Vast untapped potential exists in countries such as Brazil, Argentina, India, Japan and China.

As of 2014, North America was a leader in the global sports nutrition market and this region will hold on to its top position through 2020 at least. The next largest market for sports nutrition is Europe, a region that could well be outpaced by aggressive growth in the Asia Pacific region.

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About Us

Transparency Market Research (TMR) is a global market intelligence company, providing global business information reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of Analysts, Researchers, and Consultants, use proprietary data sources and various tools and techniques to gather and analyze information.

Our data repository is continuously updated and revised by a team of research experts, so that it always reflects the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in developing distinctive data sets and research material for business reports.

Contact

Mr. Atil Chaudhari

90 State Street, Suite 700

Albany, NY 12207

Tel: +1-518-618-1030

USA - Canada Toll Free: 866-552-3453

Email: sales@transparencymarketresearch.com

Website: http://www.transparencymarketresearch.com