High Intensity Sweeteners Market:Growing Consumer Tendency of Curtailing Sugar Intake Driving Demand

Due to the increasing problem of obesity and other dietary diseases often linked to sugar intake, the consumption of high intensity sweeteners is rising and the global market for the same is thriving, finds a report by Transparency Market Research. The report, titled “High Intensity Sweeteners Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016–2024,” is an in-depth analysis of the market. It presents the current scenario of the market, analyzes the factors that are primed to influence the growth rate, and profiles some of the prominent names in the existing market based on their shares and strategies.

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The report observes that the demand for high intensity sweeteners is predominantly driven by the food and beverage industry, where it is used in products such as aerated drinks, soft drinks, jams, confectioneries, and dairy products. Health consciousness is on the rise among consumers, and hence they are increasingly opting for sugar-free products. Moreover, the increasing number of patients suffering from diabetes is another factor fueling the demand for high intensity sweeteners. According to a November 2014 report by WHO, 422 million people suffered from diabetes. These vast populations are the primary consumers of high intensity sweeteners as they are low in caloric value and help maintain blood sugar level in the body.

The global market for high intensity sweeteners can be segmented on the basis of type, application, and geography. By type, the market can be segmented into saccharin, neotame, aspartame, potassium, acesulfame, surcralose, and advantame. On the basis of application, the market can be segmented into food, beverages, dietary supplements, personal care, and pharmaceuticals, among others. The report observes that the bakery and confectionery sub-segment of the food industry serves the most significant demand in the global high intensity sweeteners market. In the pharmaceutical sector, these are used in protein shakes while they are used as a sugar alternative in toothpastes in the personal care industry. These two application segments account for a very small share in the global market for high intensity sweeteners.

Geographically, the report studies the regional markets of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. Europe currently accounts for the most prominent market for high intensity sweeteners, both in terms of volume and revenue. The report identifies North America as the most lucrative market during the forecast period, while Asia Pacific is another key region due to the high prevalence of diabetes in middle- and low-income countries.

Some of the prominent players in the global high intensity sweeteners market are Cargill Incorporated, PureCircle, Tate & Lyle Plc, The Company Hermes Sweeteners Ltd., A & Z Food Additives Co., Ltd., HYET Sweet, The NaturaSweet Company, DuPont, Archer Daniels Midland Company, and Ajinomoto. 

High Intensity Sweeteners Market - Market Dynamics, Segmentation, Outlook 2016-2024

Overview:

High intensity sweeteners are food additives which are mostly used as a sugar substitute and give sweet flavor of sugar with lower calories and used to enhance the flavor of food and beverage products. Demand of high intensity sweeteners is expected to prominent in food and beverage industry where it is marketed as sugar alternatives or sugar-free food products or as a diet sugar to meet the demand of health conscious consumers. Increase in demand of products such as soft drinks, jams, confectionery products, carbohydrate drinks, dairy products as a diet food leads to market growth of high intensity sweeteners.

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Market Dynamics of High Intensity Sweeteners Market:

Key market drivers which influencing the demand of high intensity sweeteners in global level market is due to its usage as one of the substitute of sugar and gives the same level of sweetness when added to food and beverages. Manufacturers are driving the demand of high intensity sweeteners in market by offering the products as sugar-free or diet food and beverages including soft drinks, dairy products, confectionery, canned food, frozen food, carbonated drinks etc. On the other side, the demand of high intensity sweeteners also rising due to increasing number of patients suffering from diabetes, obesity and many other health diseases caused due to excessive consumption of sugar. High intensity sweeteners is one of the key alternative for sugar and suitable for health conscious consumers and patients suffering from diabetes and obesity, as it has low caloric value and helps to maintain blood sugar level in body.

Market Segmentation of High Intensity Sweeteners Market:

Market of high intensity sweeteners is segmented on the basis of two different types of market segmentation includes on the basis of types and application. High intensity sweeteners, market segmentation comprised six types of sweeteners: saccharin, acesulfame potassium, neotame, aspartame, sucralose and advantame. These high intensity sweeteners are approved under the regulations of FDA and concern as approved food additive which can be used by food and beverage manufacturers. Further, market segment of high intensity sweeteners is segmented on the basis of application which includes food, beverage, pharmaceutical industry and others (dietary supplement and personal care). Growing population of health conscious consumers in developing economies has changed the eating habits of consumers as now they are more conscious towards health problems such as diabetes, obesity etc. and using high intensity sweeteners as a food additive alternative to sugar helps to prevent from such diseases. On analyzing the market share of high intensity sweeteners on graph, it shows that majority of application of high intensity sweetener is dominant by food industry as it has higher demand in preparing bakery and confectionery products. Market share of high intensity sweeteners in pharmaceutical sector is very less and very less share in other sectors like dietary supplements it is used in protein shakes and in personal care products it is used as sugar alternative in toothpaste.

Regional Segment of High Intensity Sweeteners Market:

On the basis of geographical segment, market of high intensity sweeteners is segmented on the basis of five different regions namely North America, Latin America, Europe, Asia-Pacific and Middle East and Africa. Europe is largest market of high intensity sweeteners by volume and in terms of market, North American region is expected to lucrative market for high intensity sweeteners.

Key Market Players in High Intensity Sweeteners:

Key players in high intensity sweeteners are: Tate & Lyle Plc, HYET Sweet, Cargill, Incorporated, The NaturaSweet Company, The Company Hermes Sweeteners Ltd., A & Z Food Additives Co., Ltd., DuPont, PureCircle, Archer Daniels Midland Company and Ajinomoto.