Change
in consumer perception towards organic food is the major factor
driving the global
organic food and beverages market, “says TMR analyst. An
increasing preference for organic food over conventional food due to
the notion that organic food offers higher health benefits is driving
the growth of this market to a high degree. This is because consumers
are recognizing that consuming conventional food, which is cultivated
with synthetic ingredients and pesticides, is associated with
diseases in the long run. This has resulted in an increased
preference for organic food and beverages which are free of chemicals
and are less harsh on the environment.
Government
regulations that strictly monitor and control additives and
ingredients in food are also fuelling the growth of this market. This
involves rigorous testing to determine if the food is safe for the
intended use. An expansion of the distribution channels for organic
food and beverages is considerably benefitting the growth of this
market.
Short
shelf life of organic food and beverages is a major factor
challenging the growth of the organic food and beverages market.
While synthetic products are loaded with large amounts of
preservatives for a longer shelf life and to preserve the product
attributes, organic food and beverages are free of synthetic
preservatives. Manufacturers of organic food and beverages find it
difficult to source organic ingredients that can be used to increase
the shelf life of organic food and beverages.
The
high-cost factor of organic food and beverages as compared to
conventional food is also challenging the market’s growth. The
prices of organic food and beverages are 10 to 20 times higher than
that of conventional foods, which limits their affordability to a
select class of customers.
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The
global organic food and beverages market has been examined in a
recent market intelligence report published by Transparency Market
Research. The report projects excellent growth prospects for the
market over the period from 2013 through 2019 on account of the
rising awareness about healthcare among the global population.The
report states that the market will expand at a brilliant 15.5% CAGR
and rise from a valuation of US$70.70 bn in 2012 to US$187.85 bn by
2019. The report is titled “Organic Food & Organic Beverages
Market - Global Industry Analysis, Size, Share, Growth, Trends and
Forecast, 2013 - 2019.”
The
report also presents a detailed overview of the competitive landscape
of the global organic foods market, wherein comprehensive details
pertaining to some of the key vendors operating in the market are
discussed. The report includes detailed profiles of prominent market
vendors such as Eden Foods, PepsiCo Inc., Dean Foods Co., Starbucks
Corporation, Groupe Danone SA, The Coca-Cola Company, Kraft Foods
Group Inc., Kellogg Company, Amy’s Kitchen Inc., Nestle SA, Whole
Foods Market, Organic Valley, and The Hain Celestial Group, Inc.
The
market has been segmented as follows:
Organic
Food Market: Product Analysis
- Organic Fruits & Vegetables
- Organic Meat, Fish & Poultry Products
- Organic Dairy Products
- Organic Frozen & Processed Food
- Others
Organic
Beverages Market: Product Analysis
- Organic Non - dairy Beverages
- Organic Coffee & Tea
- Organic Beer & Wine
- Others
