The
global market for probiotic is highly dynamic in nature on account of
changing customer preferences and demands. The presence of numerous
small and large players also makes the market fragmented in nature.
The vendors are seen trying to outshine one another on the basis of
price, distribution, quality, and innovation. With the gigantic
progress on the technological front, the market is slated to become
even more competitive in the years to come.
Some
of the key players operating in the global
probiotic market are Mother Dairy, Yakult Honsha Co., Lifeway
Foods Inc., Chr. Hansen, Nestle S.A., BioGaia AB, General Mills Inc.,
and Groupe Danone S.A.
A
report by Transparency Market Research predicts the global probiotic
market to expand at a steady CAGR of 7.40% during the period between
2014 and 2020. At this rate, the market, which had a value of US$62.6
bn in 2014, will likely clock a value of US$96 bn by 2020.
Depending
upon application, the global probiotic market can be divided into
animal feed, dietary supplements, and food and beverages. Among
these, food and beverages accounted for maximum share in the market
in 2013. The segment is expected to retain its leading position in
the next couple of years as well by clocking a CAGR of 7.20% from
2014 to 2020. The growth of this segment can be attributed to the
growing inclination of consumers towards healthy food and beverage
products and the shift in lifestyle.
Geographically,
the key segments of the global probiotic market are Asia Pacific,
Europe, North America, and the Rest of the World. Asia Pacific, among
them, holds a dominant share and will likely retain its leading
position in the foreseeable future as well by rising at a CAGR of
7.10% from 2014 and 2020. The primary reason behind the extensive
growth of this market is the mounting demand for probiotics in
countries such as India, China, Japan, and Australia.
Fill
the form to gain deeper insights on this market @
http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=386
Rising
Awareness about Benefits of Probiotics Stokes Demand
The
global probiotics market is witnessing a steady upswing on account of
the rising awareness among consumers about its health benefits. “The
improvement in digestive health resulting from probiotics will
underpin their demand in the next couple of years. The increasing
uptake of functional foods and role of probiotics in thwarting
bacterial vaginosis, urinary tract infection, and yeast infection
among women are some of the other factors leading to their
consumption. Probiotics help lower pH levels and this helps in
improving the interstitial microbial balance. The improved bowel
movements and enhanced nutrient absorption brought about by the
consumption of probiotics will also prove beneficial to the market,”
explains the lead analyst of the report.
Supermarkets
and Hypermarkets Serve to Boost Sales
Serving
to hinder probiotics market, on the flipside, is the lack of
standardization. However, the emergence of ready-made functional
drinks will help to overcome such challenges by inducing growth. “The
convenience offered and ease of availability will generate tremendous
profits for market players in the coming years,” adds the lead
analyst. Further, supermarkets, hypermarkets, and convenience stores
are also serving to boost uptake.
This
review is based on the findings of a TMR report, titled, “Probiotic
Market (Application - Food and Beverages, Dietary Supplements, and
Animal Feed; By End Users - Human Probiotics and Animal Probiotics) -
Global Industry Analysis, Size, Share, Growth, and Forecast
2014–2020.”
The
Global Probiotic Market is segmented as below:
Global
probiotics market, by application
- Food and beverages
- Dietary supplements
- Animal feed
Global
probiotics market, by end use
- Human probiotics
- Animal probiotics
Global
probiotics market, by strain types
- Lactobacillus
- Streptococcus
- Bifidobacterium
- Yeast
- Spore Formers
- Others
Major
regions analyzed under this research report are:
- Europe
- North America
- Asia Pacific
