Probiotic Market Outlook and Forecast by 2020

The global market for probiotic is highly dynamic in nature on account of changing customer preferences and demands. The presence of numerous small and large players also makes the market fragmented in nature. The vendors are seen trying to outshine one another on the basis of price, distribution, quality, and innovation. With the gigantic progress on the technological front, the market is slated to become even more competitive in the years to come.

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Some of the key players operating in the global probiotic market are Mother Dairy, Yakult Honsha Co., Lifeway Foods Inc., Chr. Hansen, Nestle S.A., BioGaia AB, General Mills Inc., and Groupe Danone S.A.

A report by Transparency Market Research predicts the global probiotic market to expand at a steady CAGR of 7.40% during the period between 2014 and 2020. At this rate, the market, which had a value of US$62.6 bn in 2014, will likely clock a value of US$96 bn by 2020.

Depending upon application, the global probiotic market can be divided into animal feed, dietary supplements, and food and beverages. Among these, food and beverages accounted for maximum share in the market in 2013. The segment is expected to retain its leading position in the next couple of years as well by clocking a CAGR of 7.20% from 2014 to 2020. The growth of this segment can be attributed to the growing inclination of consumers towards healthy food and beverage products and the shift in lifestyle.

Geographically, the key segments of the global probiotic market are Asia Pacific, Europe, North America, and the Rest of the World. Asia Pacific, among them, holds a dominant share and will likely retain its leading position in the foreseeable future as well by rising at a CAGR of 7.10% from 2014 and 2020. The primary reason behind the extensive growth of this market is the mounting demand for probiotics in countries such as India, China, Japan, and Australia.

Rising Awareness about Benefits of Probiotics Stokes Demand

The global probiotics market is witnessing a steady upswing on account of the rising awareness among consumers about its health benefits. “The improvement in digestive health resulting from probiotics will underpin their demand in the next couple of years. The increasing uptake of functional foods and role of probiotics in thwarting bacterial vaginosis, urinary tract infection, and yeast infection among women are some of the other factors leading to their consumption. Probiotics help lower pH levels and this helps in improving the interstitial microbial balance. The improved bowel movements and enhanced nutrient absorption brought about by the consumption of probiotics will also prove beneficial to the market,” explains the lead analyst of the report.

Supermarkets and Hypermarkets Serve to Boost Sales

Serving to hinder probiotics market, on the flipside, is the lack of standardization. However, the emergence of ready-made functional drinks will help to overcome such challenges by inducing growth. “The convenience offered and ease of availability will generate tremendous profits for market players in the coming years,” adds the lead analyst. Further, supermarkets, hypermarkets, and convenience stores are also serving to boost uptake.

This review is based on the findings of a TMR report, titled, “Probiotic Market (Application - Food and Beverages, Dietary Supplements, and Animal Feed; By End Users - Human Probiotics and Animal Probiotics) - Global Industry Analysis, Size, Share, Growth, and Forecast 2014–2020.”

The Global Probiotic Market is segmented as below:

Global probiotics market, by application

• Food and beverages
• Dietary supplements
• Animal feed

Global probiotics market, by end use

• Human probiotics
• Animal probiotics

Global probiotics market, by strain types

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Yeast
• Spore Formers
• Others

Global Probiotic Market: Keen Companies Leverage Competitive Pricing to Gain an Edge, finds TMR

The global market for probiotic is highly dynamic in nature on account of changing customer preferences and demands. The presence of numerous small and large players also makes the market fragmented in nature. The vendors are seen trying to outshine one another on the basis of price, distribution, quality, and innovation. With the gigantic progress on the technological front, the market is slated to become even more competitive in the years to come.

Some of the key players operating in the global probiotic market are Mother Dairy, Yakult Honsha Co., Lifeway Foods Inc., Chr. Hansen, Nestle S.A., BioGaia AB, General Mills Inc., and Groupe Danone S.A.

A report by Transparency Market Research predicts the global probiotic market to expand at a steady CAGR of 7.40% during the period between 2014 and 2020. At this rate, the market, which had a value of US$62.6 bn in 2014, will likely clock a value of US$96 bn by 2020.

Depending upon application, the global probiotic market can be divided into animal feed, dietary supplements, and food and beverages. Among these, food and beverages accounted for maximum share in the market in 2013. The segment is expected to retain its leading position in the next couple of years as well by clocking a CAGR of 7.20% from 2014 to 2020. The growth of this segment can be attributed to the growing inclination of consumers towards healthy food and beverage products and the shift in lifestyle.

Geographically, the key segments of the global probiotic market are Asia Pacific, Europe, North America, and the Rest of the World. Asia Pacific, among them, holds a dominant share and will likely retain its leading position in the foreseeable future as well by rising at a CAGR of 7.10% from 2014 and 2020. The primary reason behind the extensive growth of this market is the mounting demand for probiotics in countries such as India, China, Japan, and Australia.

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Rising Awareness about Benefits of Probiotics Stokes Demand

The global probiotics market is witnessing a steady upswing on account of the rising awareness among consumers about its health benefits. “The improvement in digestive health resulting from probiotics will underpin their demand in the next couple of years. The increasing uptake of functional foods and role of probiotics in thwarting bacterial vaginosis, urinary tract infection, and yeast infection among women are some of the other factors leading to their consumption. Probiotics help lower pH levels and this helps in improving the interstitial microbial balance. The improved bowel movements and enhanced nutrient absorption brought about by the consumption of probiotics will also prove beneficial to the market,” explains the lead analyst of the report.

Supermarkets and Hypermarkets Serve to Boost Sales

Serving to hinder probiotics market, on the flipside, is the lack of standardization. However, the emergence of ready-made functional drinks will help to overcome such challenges by inducing growth. “The convenience offered and ease of availability will generate tremendous profits for market players in the coming years,” adds the lead analyst. Further, supermarkets, hypermarkets, and convenience stores are also serving to boost uptake.

This review is based on the findings of a TMR report, titled, “Probiotic Market (Application - Food and Beverages, Dietary Supplements, and Animal Feed; By End Users - Human Probiotics and Animal Probiotics) - Global Industry Analysis, Size, Share, Growth, and Forecast 2014–2020.”

The Global Probiotic Market is segmented as below:

Global probiotics market, by application

• Food and beverages
• Dietary supplements
• Animal feed

Global probiotics market, by end use

• Human probiotics
• Animal probiotics

Global probiotics market, by strain types

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Yeast
• Spore Formers
• Others

Major regions analyzed under this research report are:

• Europe
• North America
• Asia Pacific

Global Probiotic Market: Growing Awareness Level about Health Benefits of Probiotics to Drive Demand, says TMR

The global probiotic market is characterized by the dynamic nature of customer demands and preferences. The market is also characterized by its fragment nature. The global probiotic market is marked by the presence of both small and large vendors in large numbers across the globe. Vendors are competing with each other on the basis of price, quality, distribution, and innovation. Competition in the market is expected to rise, states a report published by Transparency Market Research (TMR), on account of various technological advancements made by several players. Some of the players within this market are: Mother Dairy, Yakult Honsha Co., Chr. Hansen, Lifeway Foods Inc., Nestle S.A., General Mills Inc., BioGaia AB, and Groupe Danone S.A.

According to TMR, the global probiotic market is anticipated to be worth US$96 bn by 2020. On the basis of application, the market for food and beverages will expand at a 7.20% CAGR between 2014 and 2020. By end use, the human probiotics segment will continue to lead in the coming years. on the basis of geography, the market is anticipated to continue to be led by Asia Pacific on account of the high demand from India, China, Japan, and Australia. Europe will also be a key market for probiotics on account of healthy demand from Germany and France in the coming years. North America currently holds less shares but could reflect positive growth in the years to come.

Numerous Health Benefits of Consuming Probiotics Appeal to Well-informed, Health Conscious Consumers

One of the factors fueling the demand for probiotics is the growing awareness among consumers regarding the health benefits of the same. The improvement in digestive health brought about by probiotics will fuel their demand in the years to come. The growing consumption of functional foods and role of probiotics in preventing bacterial vaginosis, urinary tract infection, and yeast infection among women are some of the other factors driving their consumption. Probiotics help lower pH levels and this helps in improving the interstitial microbial balance. The efforts to increase the awareness level of the benefits of consuming probiotics is increasing in emerging economies and thus, the market will see a potential scope of growth in emerging nations. The improved bowel movements and enhanced nutrient absorption brought about by the consumption of probiotics will also help fuel their demand.

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Ease of Availability of Ready-made Functional Drinks to Boost Growth of Market

On the other hand, a lack of standardization is a key issue within the probiotics market. However, the introduction of ready-made functional drinks enabling consumption on-the-go shall act as a growth driver for this market. The convenience offered and ease of availability will generate tremendous profits for market players in the coming years. supermarkets, hypermarkets, and convenience stores are compelled to provide customers with these drinks on account of their growing popularity. This will also drive the market.

This review of the market is based on a recent report published by Transparency Market Research, titled “Probiotic Market – (By Application - Food and Beverages ,Dietary Supplements , Animal Feed; End Users - Human Probiotics , Animal Probiotics) - Global Industry Analysis, Size, Share, Growth and Forecast 2014 – 2020.”

Global Probiotics Market, by Application

• Food and beverages
• Dietary supplements
• Animal feed

Global Probiotics Market, by End Use

• Human probiotics
• Animal probiotics

Global Probiotics Market, by Strain Types

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Yeast
• Spore Formers
• Others

Global Probiotics Market, by Geography

• Europe
• North America
• Asia Pacific
• Rest of the World

Probiotic Market: Increasing Concerns over Health among Consumers to Boom Market

Global Probiotic Market: Overview

The global probiotic market is expected to be primarily driven by the rising awareness among consumers regarding gut health enhancement. Growing consumption of functional food products and increasing efficiency of probiotic bacteria is further expected to bode well for the global probiotic market’s growth. The demand for probiotic is expected to intensify over the next couple of years owing to the burgeoning awareness among consumers regarding the health benefits associated with probiotic consumption and the ban on the consumption of antibiotics across several nations. The rising demand for probiotic from emerging nations is expected to further provide lucrative growth opportunities to manufacturers of probiotic in the near future.

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The global market for probiotic is also fueled by the growing efficiency of probiotic bacteria and the inclination of consumers towards their digestive health. Incessant efforts are being made by companies and healthcare organizations to enhance the consumer base of probiotics across the globe. The health benefits that probiotics provide the consumer with are helping in the treatment of diseases related to the vagina, urinary tract, and skin and conditions such as infectious diarrhea, irritable bowel syndrome, and inflammatory bowel disease. However, companies need to combat the dearth of standardization in the global probiotic market.

The global probiotic market is expected to expand at a CAGR of 7.40% from 2014 to 2020. The market was worth US$62.6 bn in 2014 and is projected to touch a valuation of US$96 bn by 2020.

Food and Beverages to Emerge as Key Application

In terms of application, the global probiotic market is segmented into animal feed, food and beverages, and dietary supplements. Among these, food and beverages led the market in 2013 and is expected to retain a dominant position until 2020. The food and beverages segment is expected to exhibit a CAGR of 7.20% between 2014 and 2020. The growth of this segment can be attributed to the growing inclination of consumers towards healthy food and beverage products and the shift in lifestyle. The consumption of dietary supplements as a part of functional foods to improve the health consumers is likely to rise over the forthcoming years. This particular trend is expected to continue over the forecast period. Growing disposable income of consumers and rising living standards, basically in developing economies are also likely to fuel the consumption of probiotic in food and beverages.

Among the two end-use segments, human probiotics and animal probiotics, the human probiotics segment led the market and is expected to retain the lead in the near future.

Asia Pacific to Surge Ahead of other Regions in terms of Consumption

Region-wise, the global probiotic market is classified into Asia Pacific, North America, Europe, and the Rest of the World. In 2013, Asia Pacific led the market and is estimated to maintain a dominant position until 2020 rising at a CAGR of 7.10%. The primary reason behind the extensive growth of this market is the mounting demand for probiotics in countries such as India, China, Japan, and Australia. Europe is also considered to be one of the leading markets of probiotics with France and Germany emerging as key consumer countries in the region. Although at present North America holds a minute share in the global probiotic market, it is projected that in future the region will exhibit promising growth.

The prime companies in the global probiotic market are Chr. Hansen, Yakult Honsha Co., Nestle S.A., Mother Dairy, General Mills Inc., Lifeway Foods Inc., Groupe Danone S.A., and BioGaia AB among others. 

Launch of New Functional Food Products Supports Positive Growth of Global Probiotic Market, TMR States

The competitive landscape of the global probiotic market includes players such as Yakult Honsha Co. Ltd., Nestle S.A., Lifeway Foods Inc., Groupe Danone S.A., General Mills Inc., PROBI AB, Chr. Hansen, E.l. du Pont de Nemours and Company, BioGaia AB, and Mother Dairy. The key players are witnessing an increased demand for human probiotics, says Transparency Market Research (TMR) in a new report. In fact, the human probiotics segment contributes majorly towards the market revenue. The market players are focusing on creating awareness about probiotic food and beverages as this application segment has led the overall market and is anticipated to display a CAGR of 7.20% during the period between 2014 and 2020.

Among the key regions in global probiotic market, Asia Pacific was the leading region in 2013. The region is anticipated to retain its position during the forecast period, expanding at a CAGR of 7.10%. “The growing consumption of functional foods across India and China has augmented the growth of this regional market,” TMR report states.

EU Regulations Mandate Verification of Potential Health Benefits Offered by Probiotic Products

In terms of sales of probiotic products, Europe is one of the major regions for the market players. During the period between 2014 and 2020, Germany and France are expected to register steady growth at a CAGR of 6.80% and 6.60% respectively. Furthermore, the EU regulations have mandated the submission of any health claims made by probiotics manufacturers to the European Commission. This is expected to offer reliable guidance to consumers regarding the potential health benefits of probiotic products. On the other hand, North America accounts for a small share in the market. However, the region is anticipated to register substantial growth in the coming years.

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Lack of Standardization to Restrict Growth of Global Probiotic Market

The growing awareness about the role of probiotic in gut health has aided the growth of the global probiotic market. Highly efficient healthy bacteria strains from probiotic such as Lactobacillus fermentum and Lactobacillus rhamnosus optimize the gut flora and prevent diseases such as diabetes, obesity, depression, and others. The growing consumption of functional food and the launch of new functional food products by the market players have further supported the market’s growth.

However, the lack of standardization in the probiotic industry, in terms of enzyme concentration, is expected to hamper the growth of the market during the forecast period. The overall market has a significant opportunity to grow across the emerging economies with the rising awareness about the benefits of probiotics. “The ban on the usage of antibiotics in animal feed and the development of probiotics in new application areas hold immense growth opportunities for the market,” a TMR analyst points out.

The global probiotic market is estimated to expand at a CAGR of 7.40% during the period between 2014 and 2020. The market was worth US$62.6 bn in 2014 and is expected to reach a valuation of US$96.0 bn by 2020.

The information presented in this review is based on a Transparency Market Research report, titled “Probiotic Market - Global Industry Analysis, Size, Share, Growth and Forecast 2014 - 2020.”

Global probiotic market has been segmented as:

Global probiotic market, by application

• Food and beverages
• Dietary supplements
• Animal feed

Global probiotic market, by end use

• Human probiotics
• Animal probiotics

Global probiotic market, by strain types

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Yeast
• Spore Formers
• Others

Global probiotic market, by geography

• North America
• Europe
• Asia-Pacific
• Rest of the World (RoW)

Global Probiotics Market to Reach US$96,046.8 million by 2020, Asia Pacific Projected to be Most Attractive Regional Market

Transparency Market Research has published a new market report titled “Probiotics Market by Application Type (probiotic food and beverages, probiotic dietary supplements and animal feed probiotics), by End User Type (human probiotics and animal probiotics), by Strain Type (lactobacillus, streptococcus, bifidobacterium, yeast and spore formers among others) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 –2020.” According to the report, the global probiotics market was valued at US$58,700.3 million in 2013 and is anticipated to reach US$96,046.8 million by 2020, expanding at a CAGR of 7.4% from 2014 to 2020.

Probiotics are live microorganisms which help maintain the balance of organisms in the host animal’s intestines. When administered in adequate amounts they bestow health benefits and provide protection against diseases. Probiotics can be formulated into different types of products such as foods, dietary supplements and drugs. In dietary supplements, probiotics can be used in capsule, tablet or powder form. Species of bifidobacterium and lactobacillus are most commonly used probiotics, but some bacillus and E. coli species and yeast are also used as probiotics. Probiotics related products are also available for animal feed. The key reasons for the success of probiotics fortified foods in these markets are increasing awareness about their potency and efficacy and willingness of customers to pay extra for healthy products. Nowadays, a growing number of people do not enjoy good gut health, as is indicated by the high prevalence of functional disorders and organic gastrointestinal (GI) diseases in the western world. Following the aftermath of globalization, changing lifestyles of the people in developed as well as emerging economies have resulted in change in food habits. Increasing consumption of high sodium content foods and lifestyle trends have resulted in gut health emerging as one of the top health concerns on a global level. Consumption of probiotics has grown across the world in order to improve gut health.

Increasing consumption of yogurt and growing concerns over digestive and gut health are the major factors driving demand for probiotics. The probiotics market is concentrated in Japan, the U.S. and Western Europe, where demand for probiotics has been traditionally strong. Consumer spending power has increased manifold in Asia Pacific due to rapid economic growth in the region. This has resulted in a sharp rise in revenues in the probiotics industry. Growing demand for probiotics products across the world has translated into increased R&D spending and new product developments over the last three years.

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Consumers in North America are gradually adopting these products and this market is estimated to grow at a steadier rate in the near future. North America is expected to account for more than 20% share of the overall probiotics market during the forecast period. A large number of people in North America suffer from digestive issues. Probiotics are well known for their digestive health claims. This is expected to trigger demand for all kinds of probiotic food in the near future. The U.S. and Canada are the major markets for probiotics in North America, due to growing consumption of functional food among health conscious consumers. Key players in the probiotics industry in North America include Danisco, Lallemand Inc., and Chr. Hansen.

Currently, Europe is the second largest consumer of probiotics in the world. Europe is a mature market and is expected to grow at a moderate pace in the next few years. BioGaia AB, Chr. Hansen, Nestle SA, Probi AB, Danisco, and Groupe Danone are among the key participants in the probiotics market in Europe. The probiotics market in Europe is primarily driven by probiotics dairy products. Europe is the second leading consumer of probiotics yogurts. Probiotics dietary supplement products are poised to play an important role in the probiotics market in Europe. This market is primarily driven by the products that offer convenience and specialized benefits. However, future growth is expected to stem from the probiotics animal feed products. The market is primarily being driven on account of the complete ban imposed on the synthetic animal growth promoters in the European Union. Anticipating the future growth potential of the animal feed probiotics market, BioMar is all set for the launch of its first animal feed probiotics product.

In terms of revenue, the probiotics market in Asia Pacific was the largest in the world in 2014 and is expected to keep growing at a quick pace. This region is expected to be the largest regional market for probiotics, accounting for more than 36% during the forecast period. Asia Pacific would observe steady growth in the forecast period due to increasing consumption for functional food products. With large number of people suffering from digestive disorders and growing health awareness, this region is expected to witness high demand for all kinds of probiotics food in the near future. Key players in the probiotics industry in Asia Pacific include Nestle SA, Probi, BioGaia AB, and Danone.

The probiotics market in RoW is primarily driven by probiotics dairy products. RoW is a growing market in terms of consumption of probiotics yogurts. Probiotics dietary supplements products are poised to play an important role in the probiotics market in RoW. The probiotics market in RoW is primarily driven by probiotics products that offer convenience and specialized benefits. Future growth is expected to hinge on probiotics food and beverage products. The probiotics market in Latin America and Middle East & Africa is anticipated to witness moderate demand for probiotics based food and beverages in the upcoming years.

Key players in the probiotics market include Probi AB, BioGaia AB, Hansen A/S, Danisco, Chr. Nestle SA, Yakult Honsha Co. Ltd. and Lifeway Foods Inc. among others.

The report segments the probiotics market as follows:

Global Probiotics Market, Product Segment Analysis

Global probiotics market, by application

• Food and beverages
• Dietary supplements
• Animal feed

Global probiotics market, by end use

• Human probiotics
• Animal probiotics

Global probiotics market, by strain types

• Lactobacillus
• Streptococcus
• Bifidobacterium
• Yeast
• Spore Formers
• Others

Global probiotics market, by geography

North America

• U.S.
• Canada
• Mexico

Europe

• Germany
• U.K.
• France
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Australia
• Rest of Asia-Pacific

Rest of the World (RoW)

• Brazil
• Middle East
• Rest of RoW

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Probiotics Could Hold Key to Ending Global Food Scarcity, Revolutionizing Medicine

Probiotics are clusters of bacteria living in the human digestive system that are claimed to provide a host of health benefits to the host. Among the benefits thought to originate from probiotics, also called gut flora, are better regulation of the digestive process and reduced risk of gastric disorders. While the term ‘probiotic’ came into common use in the second half of the 20^th century, the idea of modifying the makeup of gut flora had been touted as early as 1907, by Nobel laureate Élie Metchnikoff.

In modern times, the probiotics market has gained speed due to the growing awareness among the masses about gut health. The increasing preference to proactively maintain a healthy lifestyle and avoid diseases rather than spending vast sums on treating them is also responsible for the growing demand from the global probiotics market. According to leading market analysis and intelligence firm Transparency Market Research, the global probiotics market is expected to rise from a valuation of US$62.6 bn to US$96 bn by 2020.

Synlogic’s Designer Probiotics Program Moves One Step Closer to Fruition

Cambridge-based biotech company Synlogic recently raised US$40 mn in a Series B round, bringing its total investment to US$70 million. Synlogic plans to utilize customized medicine generated from probiotics to treat the cause of several diseases. Irritable bowel syndrome is one of the primary diseases aimed by Synlogic in its primary phase. This approach helps root out not just the disease itself but the condition that led to the disease in the first place.

This program, if successful, would represent a major advancement in the field of probiotics. Currently, the major consumer group of the global probiotics market is health-conscious consumers looking to maintain and enhance their gut health in an altogether generic way. Success in developing these customizable probiotics-derived medicines would lead to the formation of a brand new consumer demographic: patients looking to treat specific bowel disorders, adding a new facet to the growth prospects of the global probiotics market.

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Probiotics for Plants to Ameliorate Food Scarcity

Like humans, plants have also evolved to utilize a particular set of bacteria to their benefit. Plant probiotics can provide several benefits to plants, aiding their overall yield. This has emerged as a crucial potential benefit of probiotics.

The development of agriculture from its humble roots in prehistoric times to the mechanized goliath of modern times has led to severe damage to the environment. The rising global population has necessitated increasing crop yields, but many pesticides have had a similar effect to antibiotics, causing a severe reduction in the levels of plant-friendly bacteria along with harmful weeds and pests. This has led to the development of a new, radical method: utilizing probiotics to naturally increase plant yield.

Another Cambridge-based startup, Indigo, estimates that using probiotics on a large scale could raise crop yield by 10%, with the gains in crop yield increasing as the technology becomes more refined. This breakthrough could potentially have world-changing applications and it’s not far-fetched to suggest this probiotics-based method could herald the start of a second Green Revolution.

Thus, with new innovations waiting to pop out of the pipeline, the global probiotics market is set to witness a rising trajectory in the coming years.