Candy Market: Increasing Expenditure Capacity of Consumers & Growing Urbanization boosts the Market

Global Candy Market: Overview

The food and beverages industry identifies candy as a part of the confectionary industry and uses the term confectionary and candy interchangeably. This preferably includes preserves, pastries, and ice creams. The global candy market has been segmented on the basis of the presence of chocolate. The candy market is considered to be a seasonal market and has skyrocketing sales during festive seasons. To meet the mounting requirements for candies during festive seasons, manufacturers raise the employment in order to intensify production and output. Chocolate candies are referred to the ones which include cocoa products or chocolate in them, for instance cocoa butter. Non-chocolate candies comprise confectionary products which do not have chocolate or any chocolate-replicate within them such as marshmallows, licorice, hard candies, and jelly beans.

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This market study is an assessment of the growth scenarios and chronological tract of the global candy market. It deals with the valuation of the facets that have been projected to influence the expansion of the market both destructively and positively. Further, the significant trends have also been indicated in the publication. The market study further presents an extensive outlook on the seller background of the market referring to Porter’s five forces analysis. The research report also deals with the R&D accomplishments, mergers, acquisitions, and essentials on certifications and partnerships. The report analyses the tactics related to shares, profile-raising, and product series of the key companies in the global candy market.

Global Candy Market: Drivers and Restraints

The prime facets influencing the growth of the global candy market are the incessantly increasing expenditure capacity of consumers and growing urbanization. The growing target consumer base and product innovation is further expected to drive the growth of the global candy market. The majority of candies are made for children and the young population. The demand is basically driven by population growth, disposable income, and consumer tastes and preferences. Large multinational companies have a significant advantage over small and medium scale companies in terms of economies of scale in purchasing and manufacturing.

The industry demand is likely to get subdued because of growing health concerns among consumers, shifting preferences, and falling prices of sugar with low selling prices. The promotion by companies selling health improving products is also a prime inhibiting factor in the growth of the market. Most of these are underpinned by research and scientific studies. As candies contain a sizeable quantity of sugar, thus they are directly connected with diabetes and obesity. This issue is likely to be addressed by the development of low-calorie and sugar-free candy substitutes. However, the performance of the global candy market is anticipated to gain speed owing to the rising consolidation and investment in innovation by leading multinational companies. As a result of this, candy manufacturers are likely to develop healthier candy alternatives to mitigate the adverse perception consumers have towards candy.

Global Candy Market: Key Regions

Europe, Asia Pacific, and North America are likely to emerge as lucrative markets for the manufacturers of candy across the world. The growing innovations, rising disposable income, and increasing candy consumption across various age groups in these regions is likely to bode well for the market growth here.

Global Candy Market: Vendor Landscape

The competition among the players in the global candy market is relatively strong with the presence of a large number of companies and variety of products. It is likely to be moderately difficult for new players to enter the market due to strong positioning of the leading companies. A sufficient amount along with safety standards and packaging rules makes entry in the market a rather difficult task. Some of the leading players in the market include Nestlé Nestle SA, DeMet’s Candy Co., Mondeléz International Inc., Mars Inc., and Ferrara Candy Co.

Global Candy Market to Witness Robust Growth thanks to Emergence of Sugar-free Candies

A new market research study by Transparency Market Research offers a thorough analysis of the global candy market. The research study, titled “Candy Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013–2019,” presents insights into the key growth prospects and latest trends in the market. The research study has highlighted the key growth factors, latest trends, and opportunities in the global candy market along with the challenges and barriers that key players are expected to face in the next few years.

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The research study makes use of numerous analytical tools to identify the key dynamics influencing the growth of the global candy market. The past performance and forecast statistics of the global candy market have been highlighted to offer a clear picture of the market. Moreover, the recommendations given by industry experts have been included in the study to guide new entrants as well as existing players in formulating effective business strategies.

The high rate of urbanization and the rising disposable income of consumers are the primary factors augmenting the growth of the global candy market. Key players in the global candy market are focusing on product innovation in order to boost the number of target consumers across the globe. In addition, these players are spending an enormous amount on marketing and advertising campaigns to establish a strong presence in the global candy market. On the flip side, the rising number of cases of obesity and diabetes is one of the primary factors restricting the growth of global candy market. However, the advent of sugar-free candies is projected to generate potential opportunities for key players in the market.

On the basis of product type, the global candy market has been classified into chocolate and non-chocolate. The classification has been done considering the presence of chocolate in the product. The chocolate candy segment features products that have either cocoa or chocolate in them. On the other hand, the non-chocolate candy segment compromise confectionary products that do have chocolate in them, such as hard candies, jelly beans, licorice, and marshmallows.

The candy market across the global is highly competitive in nature with the presence of several international and local players operating in it. With an expected rise in the number of players and their product portfolio, the market is projected to experience stiff competition in the coming few years. Some of the leading players in the global candy market are DeMet’s Candy Co., Mondeléz International Inc., Nestlé SA, Mars Inc., Ferrara Candy Co. To offer a clear understanding of the global candy market, detailed profiles of the prominent players have been provided in the research study.

Candy Market Set to Expand and Become Organized during 2013-19

The research report on the global candy market explores the current scenarios that are linked directly and indirectly to this market. The report presents all information relevant to the candy market and the factors that govern its growth. It reproduces this information in a format marked for precision according to delivery. The report initially provides an overview of the candy market, before developing segmentations and providing details for each segment. The report analyzes the candy market’s growth factors as well as restraining factors, as well as summarizing the latest technological advancements that will help drive the market.

The report identifies and analyzes historical statistics and data to provide a convergent forecast for the growth of the candy market’s size and production ratios. It also encompasses all sections and sub-sections in the market, dissecting each segment according to the type of candy or confectionary. It elaborates segments according to geographies, types of candies, and the global manufacturers.

A wide array of graphics makes for an easy-to-comprehend market analysis. Moreover, the use of Porter’s five forces model analysis, SWOT analysis and a study of the value-chain keep you abreast of the projected opportunities and threats in the candy market.

Overview

While the industry uses the words “candy” and “confectionary” interchangeably, most imply that candies are a category within confectionaries, which also include ice creams, pastries, and preserves. The candy market can be divided into two segments, based on the presence of chocolate. Both chocolate and non-chocolate candies are discussed in detail in the report, with major and minor sub-divisions in each type. The candy market is a seasonal one, with sales skyrocketing during the festive seasons. Many producers increase employment during the seasons to boost output.

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Chocolate candies are those that include either chocolate or cocoa products in them, such as cocoa butter. Non-chocolate candies include confectionary products that do not include any chocolate or chocolate-replicate in them, such as jelly beans, hard candies, licorice, and marshmallows.

The key growth drivers for the candy market are a rising rate of urbanization and increasing disposable incomes of consumers. Another major factor that drives the market is product innovation and a rise in the number of target consumers. Most candy products are aimed at children who come from families with a decent amount of disposable income.

A key inhibitor is the growing health concern expressed by promoters of products that improve health. Many of these concerns are underpinned by scientific studies. Since most candies contain a high amount of sugar, they are directly linked to obesity and diabetic concerns. To combat this scenario, most manufacturers are creating sugar-free candy alternatives that offer low-calorie consumption.

This report segments the global candy market, by type, as: hard rolled candy, chocolate candy, breath sweeteners, dietetic candy, marshmallows, chocolate miniature candy, and non-chocolate candy among others.

Companies mentioned

The key players mentioned in the report include Ferrara Candy Co., Mars Inc., Mondeléz International Inc., DeMet’s Candy Co., and Nestlé SA.