The
research report on the global
candy market explores the current scenarios that are linked
directly and indirectly to this market. The report presents all
information relevant to the candy market and the factors that govern
its growth. It reproduces this information in a format marked for
precision according to delivery. The report initially provides an
overview of the candy market, before developing segmentations and
providing details for each segment. The report analyzes the candy
market’s growth factors as well as restraining factors, as well as
summarizing the latest technological advancements that will help
drive the market.
The
report identifies and analyzes historical statistics and data to
provide a convergent forecast for the growth of the candy market’s
size and production ratios. It also encompasses all sections and
sub-sections in the market, dissecting each segment according to the
type of candy or confectionary. It elaborates segments according to
geographies, types of candies, and the global manufacturers.
A
wide array of graphics makes for an easy-to-comprehend market
analysis. Moreover, the use of Porter’s five forces model analysis,
SWOT analysis and a study of the value-chain keep you abreast of the
projected opportunities and threats in the candy market.
Overview
While
the industry uses the words “candy” and “confectionary”
interchangeably, most imply that candies are a category within
confectionaries, which also include ice creams, pastries, and
preserves. The candy market can be divided into two segments, based
on the presence of chocolate. Both chocolate and non-chocolate
candies are discussed in detail in the report, with major and minor
sub-divisions in each type. The candy market is a seasonal one, with
sales skyrocketing during the festive seasons. Many producers
increase employment during the seasons to boost output.
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Chocolate
candies are those that include either chocolate or cocoa products in
them, such as cocoa butter. Non-chocolate candies include
confectionary products that do not include any chocolate or
chocolate-replicate in them, such as jelly beans, hard candies,
licorice, and marshmallows.
The
key growth drivers for the candy market are a rising rate of
urbanization and increasing disposable incomes of consumers. Another
major factor that drives the market is product innovation and a rise
in the number of target consumers. Most candy products are aimed at
children who come from families with a decent amount of disposable
income.
A
key inhibitor is the growing health concern expressed by promoters of
products that improve health. Many of these concerns are underpinned
by scientific studies. Since most candies contain a high amount of
sugar, they are directly linked to obesity and diabetic concerns. To
combat this scenario, most manufacturers are creating sugar-free
candy alternatives that offer low-calorie consumption.
This
report segments the global candy market, by type, as: hard rolled
candy, chocolate candy, breath sweeteners, dietetic candy,
marshmallows, chocolate miniature candy, and non-chocolate candy
among others.
Companies
mentioned
The
key players mentioned in the report include Ferrara Candy Co., Mars
Inc., Mondeléz International Inc., DeMet’s Candy Co., and Nestlé
SA.
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