The
extra health benefits provided by the nutraceuticals in addition to
the basic nutritional value is giving a push to the global
nutraceuticals market. The broad term ranges from isolated
nutrients, herbal products and processed foods and beverages, and
dietary supplements to specific diets.
They
can be considered non-specific biological therapies to provide
physiological benefits, ailments to the consumers and relief from
numerous chronic diseases. Due to all the aforementioned benefits, a
steady growth has been witnessed during past few years and the trend
is expected to continue because of an increase in consumer spending
habits on nutritious and healthy functional food worldwide.
Changing
Lifestyles in Developed Countries Fuel the Demand for Nutraceuticals
A
rise in the demand for nutraceuticals is propelled by the increasing
awareness for nutritional diet in the developed countries. The U.S.A
and Canada, cumulatively, lead the market in 2014 and is anticipated
to grow steadily. In Europe, developed countries such as Germany,
France, and the U.K have emerged as the key nutraceutical market.
Factors such as rising health concerns, and increasing consumer
awareness to avoid consuming on synthetic drugs and lead a healthy
life are the major contributors to the growth of this market.
Highest
Growth Rate in Global Nutraceutical Market Makes APAC Full of
Opportunities
While,
developed countries are major contributors to the global
nutraceutical market, developing countries in the APAC region such as
India and China have witnessed growth in the affluent middle-class
population, who are shifting towards awareness for nutritional diet.
Factors such as the change in lifestyles and increase in income level
have enabled them to buy dietary supplements, functional foods, and
health drinks. APAC comes second in terms of market share and fastest
in terms of growth rate.
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Nutraceuticals
Become Alternative to OTC Drugs and Prescription
The
extra health benefits offered by nutraceuticals act as an immunity
booster. This quality of the nutraceuticals, per se, help in fighting
many acute diseases. The herbal products in the range of
nutraceuticals act as a replacement to the OTC Drugs. Nutraceutical
ingredients include probiotics and prebiotics, Omega 3, amino acids,
fibers, minerals, proteins, structured lipids, vitamins, and various
other ingredients. These ingredients help in increasing the
metabolism rate, which reduces the necessity of medicine intake.
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