Though
gluten free food is meant for patients suffering from Celiac disease
or showing symptoms of gluten intolerance, a rising number of
consumers prefer gluten free food due to lifestyle choices rather
than medical necessity. This has considerably boosted the global
gluten free food market. The market stood at a valuation of
US$2.8 bn in 2014. Expanding at a CAGR of 7.7% during the period from
2015 to 2021, the global gluten free food market is anticipated to be
worth US$4.9 bn by 2021.
Gluten
is a protein found in barley, rye, and wheat. Though gluten free food
is assumed to be healthy by a growing number of customers, there is
no scientific evidence to avoid gluten if a person does not suffer
from gluten intolerance. The growing awareness about wellness and
robust marketing by key players have propelled the growth of the
global gluten free food market.
How researchers are enhancing the taste of gluten free bakery
products?
For long, researchers have been working to enhance the taste of
gluten free bakery products such as breads. Gluten has a structural
property to form an ‘elastic network’ on combining with water
that enhances the taste of breads and cakes. The lack of this
important component in gluten free breads made from grains such as
rice and buckwheat leads to their inferior taste. Addressing this
issue, Italian scientists Ombretta Polenghi and Virna Cerne have
found out a way to form the ‘elastic network’ similar to gluten
in gluten free bakery products with the help of a protein zein. This
protein is found in corn and under the appropriate conditions
including moisture, pH, and temperature, the protein forms an elastic
network similar to gluten. Though this recent development is still
under research, it is expected that the protein will offer a wide
range of tastier gluten free alternatives.
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Why is North America fast emerging as the potential market for
gluten free products?
The key regions in the global gluten free food market are the Middle
East and Africa, Asia Pacific, North America, Europe, and Latin
America. In terms of revenue and volume, Europe has emerged as the
largest market for gluten free products. The growing awareness about
gluten intolerance and the promotion of gluten free food products has
supported the growth of the market in the region.
North America is fast emerging as a lucrative market for gluten free
food products. The rise in the number of patients suffering from
Celiac disease and various initiatives taken by governments to
promote gluten free food products has helped the market grow in the
region. In Canada, the government has invested over US$500,000 for
the Canadian Celiac Association to increase awareness about gluten
free grains. The investment will let the Association to develop a
voluntary certification standard for gluten free grains.
Such favourable regulatory framework and government policies are
expected to significantly fuel growth prospects for the gluten free
products market.
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