Gluten Free Food Market: Effective Marketing ; Rising Health Awareness to Boost Growth

The global market for gluten free products is expected to register a spiraling growth over the coming years, as reported by Transparency Market Research. The market is being driven by players, for example, Boulder Brands Inc., DrSchär AG/SpA, Mrs Crimble's, and Genius Foods Ltd, reports Transparency Market Research. These organizations by and large held a main offer of 49.6% out of 2014 in the market. Item advancement is the triumphant methodology received by these players to stay over the opposition and cut a specialty for themselves. New and growing endeavors to create products that take into account different portions and requests of the shoppers will end up being a viable methodology in the coming years.

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A gluten-free eating regimen is a medicinally acclaimed for patients experiencing celiac disease. Gluten-free food products are beneficial to expend and useful for the stomach related framework. Additionally, for individuals with chronic ailments and immune system issues, gluten-free food has turned out to be helpful. The safe framework does not perceive gluten, so it assaults the digestive organs specifically and causes serious harm. These health advantages combined with the rising number of gluten sensitivity cases among the populace will push the development of the gluten-free food market in the coming years.

These market drivers are expected to to make a leap to a value of US$4.8 bn before the end of 2021 from US$2.84 bn in 2014. The market is projected to exhibit a CAGR of 7.7% in the years between 2015 and 2021.

Strategic Market Presence Leads to Popularity of Gluten Free Bakery Products Segment

Out of the considerable number of products accessible in the worldwide gluten free food market, the bakery products segment is expected to witness a healthy growth trajectory. The reliance on bakery products and an extensive variety of baked consumables accessible through a sprawling system of retailers will be in charge of the ascent of this segment. The gluten free bakery food segment is projected to advance at a CAGR of 8.5% over the period of forecast. Moreover, the rising number of diabetics who likewise incline toward gluten free food things due their long term medical advantages will likewise be pivotal to the force this portion will pick in not so distant future.

Awareness of Health Benefits to Provide Numerous Market Opportunity

Increment in frequency of celiac disease is one of the driving elements of the market. The quantities of celiac patients are ascending the world over which has expanded the demand of gluten-free products for their bigotry toward wheat with protein gluten. Celiac disease is perceived as a standout amongst the most widely recognized driving illness overall which influences assessed 1% of Canadians and Americans with under 10% of individuals been analyzed. Along these lines, gluten-free products are very favored in the gluten food classification demonstrating that the market has solid development potential in the coming years.

The worldwide gluten-free food market is expected to witness considerable development sooner rather than later, ascribed to variables, for example, advancement of wellbeing and health, increment sought after from millennial, change in advertising exercises, ascend in mindfulness about celiac sickness, and other gluten hypersensitivities. Nonetheless, value affectability is a factor which is anticipated to control the market development.

Another key factor that drives the market is enhanced advertising activities by makers and enhanced appropriation channels. Increment in mindfulness about the advantages of gluten-free products and a few battles began by organizations bolster the market development. Many individuals looking for weight administration and stomach related wellbeing include gluten-free foods in their way of life and change the market.

The data and information presented in this review are based on a TMR report titled as ““Gluten Free Food Market (Product - Gluten free bakery products, Gluten free baby food, Gluten free pasta, and Gluten free ready meals) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021”

The global gluten free food market has been segmented as follows:

Global Gluten Free Food Market by Product Type

• Gluten free bakery products
• Gluten free baby food
• Gluten free pasta
• Gluten free ready meals

Gluten Free Food Market Reporting & Evaluation of Recent Industry Developments

Transparency Market Research (TMR) has announced the addition of a new market study on the global gluten-free food products market. The report is titled “Gluten Free Food Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021.” According to the report, in terms of revenue, the global gluten-free market, which was valued at US$2.84 bn in 2014 is projected to reach US$4.89 bn by 2021, expanding at a 7.7% CAGR from 2015 to 2021.

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Gluten-free food products are eatables that do not contain any traces of gluten, which is a protein composite found in barley, rye, wheat, and all their species. A gluten-free diet is a treatment for people diagnosed with celiac disease. People with celiac disease react abnormally to gluten, causing bowel damage, and thus need gluten-free food. Gluten-free diet is also recommended for non-celiac disease patients, who might develop allergies or discomfort when they eat products containing gluten. This is termed as non-celiac disease gluten sensitivity.

The gluten-free products market is driven by the rising number of celiac disease patients and the rising prevalence of non-celiac disease gluten sensitivity among people. Growing consumer awareness about the health benefits of gluten-free food is driving the market. Rising efforts for weight management among people across the globe are driving the gluten-free food products market. The high demand for gluten-free bakery products is also encouraging the market’s growth. On the other hand, lack of awareness regarding celiac disease is a huge challenge, which is restraining the growth of the gluten-free products market. However, the focus of key gluten-free food product manufacturers on the fresh food industry will open new opportunities of growth in the market.

The gluten-free food products market is segmented on the basis of product and geography. The types of gluten-free products available are: Baby food, pasta, bakery products, and ready meals. Of these, the gluten-free bakery products segment held the largest share in the market in terms of both volume and value, in 2014. The dominance of the gluten-free bakery products segment is expected to continue throughout the forecast period. The growth is due to rising consumption of gluten-free biscuits and the shift of investment from the specialty diabetic sector to gluten-free bakery products by manufacturers.

On the basis of geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. In 2014, Europe dominated the gluten-free food products market and represented a share of 52.5%. North America is expected to be the fastest growing regional market by 2021, on account of the positive consumer response to a gluten-free diet and the rising number of people suffering from celiac disease.

The report profiles the leading players in the market and studies their performance, on the basis of financial overview, recent developments, and other market dynamics. The key strategies adopted by the companies are also stated. The challenges faced by the players and the factors that helped them to grow are enlisted. Among the companies operating in the global gluten-free food products market and studied in the report include: Enjoy Life Foods LLC, Freedom Foods Group Ltd Boulder Brands Inc., Hain Celestial Group Inc, Mrs Crimble’s, Genius Foods Ltd, Ener-G Foods Inc., and Dr Schar AG/SpA.

The global gluten-free food market is segmented as follows:

Product

• Gluten-free bakery products
• Gluten-free baby food
• Gluten-free pasta
• Gluten-free ready meals

Reaching Out to Affluent Urban Consumers Vital for Gluten Free Food Market

The gluten free food market has become increasingly commercially relevant in recent years due to the rising popularity of gluten free food among a diet-conscious demographic looking to avoid the various problems associated with gluten. Gluten is a protein found in certain grains and has been linked with a number of dietary conditions following a growing volume of research in recent years. The gluten free food market is thus a relatively novel conception, but is likely to remain a key part of the global food and beverage sector in the coming years due to the growing prevalence of gluten-related problems.

According to Transparency Market Research (TMR), the global gluten free food market is projected to exhibit a strong 7.7% CAGR between 2015 and 2021. The market’s valuation is likely to rise from US$2.84 bn in 2014 to US$4.8 bn by 2021.

What are the key drivers for the gluten free food market?

The global gluten free food market’s growth is linked closely to the growth of an affluent, urban consumer demographic. The increasing diet-related awareness of consumers in this demographic is a vital driver for the global gluten free food market. The higher prices of gluten free food as compared to conventional food products also make the gluten free food market dependent on urban consumers.

Strong promotional activities by leading players in the global gluten free food market have been important, with the industry succeeding in presenting gluten free food as a healthier option in comparison to food containing gluten. The strong presence of the gluten free food market in urban areas is also helped by the ease of advertising gluten free food in urban media and the ease of selling it through super/hypermarkets. The perception of gluten free food as being healthier even for individuals without gluten intolerance problems is likely to remain crucial to smooth success of the gluten free food market in the coming years.

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Increasing incorporation of digital tools has benefited the global gluten free food market. An increasing number of apps are being developed for people with gluten intolerance problems, including apps to detect foods that contain gluten and some that even let consumers search in-store products to find out their gluten content. Apps such as AllergyEats Mobile, ShopWell Healthy Diet and Grocery Food Scanner, The Gluten-Free Scanner, iEatOut and iCanEat Fast Food, Find Me Gluten-Free, and Is That Gluten-Free and Is That Gluten-Free Eating Out count among the leading contenders in the increasing digital space in the global gluten free food market and are likely to play a key role in the development of the global gluten free food market in the coming years.

What are the leading segments of the gluten free food market?

Regionally, the global gluten free food market is led by North America, due to the widespread distribution networks of gluten free food market players in the region and the increasing popularity of gluten free food. The region accounted for 23.2% of the global gluten free food market in 2014 and is likely to extend its lead through the 2015-2021 forecast period.

Gluten free bakery products are the leading product segment of the global gluten free food market. The consistent popularity of confectionaries, cakes, and other bakery items, as well as the widespread use of everyday products such as bread, is likely to enable steady dominance of the bakery products segment in the global gluten free food market in the coming years.

Leading Players Focus on Product Development to Cement Positions in Global Gluten Free Food Market

The global food industry is a highly dynamic one in which patterns of consumption are constantly evolving on account of new products having various unique perceived benefits being unveiled every now and then. This has spawned a market for gluten free food that has grown at a healthy clip. Prominent players in the market, namely Genius Foods Ltd, Boulder Brands Inc., Mrs Crimble's, and DrSchär AG/SpA, are constantly focused on innovating better products to beat competition and to bolster their positions. Carefully-considered mergers and acquisitions is another key strategy leveraged by them to enhance their positions.

As per a report by Transparency Market Research, the global market for gluten free products is slated to expand at a healthy 7.7% CAGR from 2015 to 2021 to attain a value of US$4.8 bn by the end of 2021 from US$2.84 bn in 2014.

Why are health conscious consumers at the forefront of driving demand for gluten free products?

A number of factors are stoking the market for gluten free products globally. The rising ranks of discerning consumers, primarily comprised of millennials, increasingly shunning anything they perceive as unhealthy is one such prominent factor, or rather growth driver in the market. Gluten is said to add weight that in turn can result in a number of health conditions. Hence, more and more consumers are preferring gluten free food items that regularize cholesterol levels, push up energy levels, and better digestive health.

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To tap into the newfound concern among buyers, manufacturers are increasingly coming up with gluten-free food products. Most food products these days, ranging from pasta, bakery products, and ready meals to baby foods carry the phrase “gluten-free” on their packaging. Those who prefer organic and natural food are increasingly buying such products. Emergence of bakery products free of glutens and formulated with effective substitutes is already boosting demand in the market. Increasing number of diabetics worldwide is another prominent growth driver.

What is one restraint that the market needs to overcome?

A major restraint in the global market for gluten free food is the dearth of awareness about celiac disease, which is an autoimmune condition in which the human body reacts to gluten by mistake. Gluten free food can help deter this condition but most people are unaware of it. Celiac disease mostly goes undiagnosed or is mistakenly thought to be an allergy to food having gluten content. Educating people through product advertisements through various mediums can help overcome the challenge.

Why are bakery products leading the market?

Among all the gluten free food products in the market, the bakery products are seeing maximum uptake and going forward too will continue accounting for most of the demand. Wide popularity of bakery products worldwide and a massive, well-connected network of retailers will likely underpin the momentum in the segment. The report by TMR predicts the gluten free bakery segment to rise at an impressive 8.5% CAGR from 2015 to 2021.

Perceived Health Benefits of Consuming Gluten-free Food Driving Sales Worldwide

Gluten-free food is mainly for people with celiac disease and that is around 1% of the total population. Although the number of people suffering from celiac disease has remained the same over the years, the number of people following gluten-free diet has tripled. This is mainly because gluten-free food is being perceived as healthier foods by consumers. Gluten-free diet has become one of the most popular trends in the U.S. The gluten free food market is also driven by the growing prevalence of obesity across countries in Europe and North America. Thus, gluten0-free food has shifted from being a medicated product for gluten-intolerant people to a lifestyle choice for millions worldwide. According to the latest report by Transparency Market Research (TMR), the global gluten-free food market will be worth US$4.8 bn by the end of 2021.

Given below are some of the key queries answered by TMR experts on the gluten-free food market:

Q. What are the factors boosting the demand for gluten-free food products among consumers?

The global gluten-free food market is thriving on account of a growing awareness among an increasing number of consumers, regarding the need to cut down on gluten from their staple food. This is because gluten is known to add weight, which could result in obesity. Obesity causes many other health issues and thus, there is a need to control and manage weight. Hence, a large number of people are avoiding food products containing gluten, irrespective of suffering from celiac disease. Gluten-free food not only helps in weight management, but also gives high energy levels, improves digestive health, and regularizes the cholesterol levels of the body.

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Q. What are the factors holding back the growth of the gluten-free food market?

The lack of awareness about celiac disease is one of the biggest challenges of gluten-free food market. People are unaware about being gluten sensitive and continue to eat food products containing gluten. Celiac disease is going undiagnosed in many people. Moreover, celiac disease is misinterpreted as an allergy rather than intolerance to gluten. All these factors are restricting the demand for gluten-free food.

Q. What are the growth opportunities in the market?

Today, manufacturers have started making a variety of gluten-free products including baby food, pasta, and bakery products. This is proving to be highly beneficial for the market, as a number of consumers find it appealing to have food items that promise health benefits. Players are introducing a variety of gluten-free bakery items with the help of substitutes, pushing the growth of the market. It is anticipated that several opportunities of growth shall open up if players in the gluten-free food market venture into the fresh food vertical.

Global Gluten Free Food Market: Key Players Focus on Product Innovation to Consolidate Position, finds TMR

As the demand for gluten free products increases across different application segments, key players in the global gluten free food market have found themselves in an increasingly fierce competition to enhance their visibility. As a result, they are investing heavily in research and development activities to develop innovative products. Transparency Market Research (TMR) finds that key players are focusing towards business expansion through mergers and acquisitions.

Some of the key players in the global gluten free food market are Boulder Brands Inc., Genius Foods Ltd., Mrs. Crimble's, Enjoy Life Foods LLC, DrSchär AG/SpA, and Freedom Foods Group Ltd. “Players are paying high attention to product quality, as customers are lining up to patronize the providers that are offering superior quality products,” says TMR’s lead analyst

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Demand for Gluten Free Bakery Products to Remain High through 2021

The global gluten free food market had a valuation of US$3.41 bn in 2015 and is poised to reach US$4.88 bn by 2021, rising at a CAGR of 7.7% from 2015 to 2021. On the basis of product, the market will be led by bakery products throughout the forecast. The segment is anticipated to represent nearly 63.2% of the overall market revenue by 2021, expanding at a significant CAGR of 8.5% during the same period. The increasing consumption of gluten free biscuits worldwide is primarily driving the growth of the segment.

Europe will continue to be the dominant region until 2021, accounting for 44.8% of the overall market revenue. The rising awareness regarding the allergic and intolerant effects of gluten and heavy merchandizing by manufacturers in grocery channels and food services are propelling the growth of the region. North America is estimated to exhibit a noteworthy CAGR of 11.4% during the forecast period.

Rising Consumer Awareness Regarding Health Benefits of Gluten Free Food to Fuel Market

Other than to avoid gluten related allergies, consumers perceive gluten free food products as a remedy to manage weight related problems. The numerous health benefits of gluten free food include improving cholesterol levels, increasing energy levels, and promoting digestive health. Therefore, the increasing consumer awareness regarding health benefits of gluten free food is one of the primary factors driving the market. Manufacturers are marketing these products as natural and organic foods, which is encouraging consumers to purchase these for health benefits.

The rapidly growing consumption of gluten free bakery products is also augmenting the market. Manufacturers are applying new processes and new ingredients that are helping in manufacturing innovative gluten free bakery products that have similar flavor and texture as their gluten-containing counterparts.

Lack of Awareness about Celiac Diseases to Hamper Growth Prospects

Trends indicate that the majority of the people consuming gluten free diet are unaware of the symptoms of celiac disease and hence in most cases it remains untreated. The American Journal of Gastroenterology states that 1.6 million consumers in the United States are on a gluten-free diet but still they are not diagnosed with celiac disease. The awareness level is even lower in developing regions such as Asia Pacific, the Middle East and Africa, and Latin America. The lack of awareness is adversely affecting the growth of the global gluten free food market.

The above data is collated from a research report released by TMR, titled “Gluten Free Food Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021.”

The global gluten free market is segmented as follows:

Global Gluten-free Food Market, by Product

• Gluten-free bakery products
• Gluten-free baby food
• Gluten-free pasta
• Gluten-free ready meals

Gluten Free Food Market is Projected to Reach US$4.89 bn by 2021, Expanding at a 7.7% CAGR from 2015 to 2021

Weight Management Opens Up New Growth Opportunities for Gluten Free Food Items

Gluten free food has created a new revenue stream in the food and beverage industry. Known to have the ability to lower cholesterol levels, ease digestive issues, and less fattening, gluten free food is seeing an increased demand amongst health conscious consumers. The gluten-free foods market has also been receiving a significant boost from the unique marketing strategies being adopted by manufacturers who are positioning these products as healthy and natural, thereby luring a large pool of the weight-conscious population.

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These market drivers are expected to create an opportunity worth reach US$4.8 bn by the end of 2021 from US$2.84 bn in 2014. The market is expected to expand at a CAGR of 7.7% between 2015 and 2021. The product innovation brought in by bakers by selling gluten free items that taste and look the same as non-gluten free products are also augmenting the overall market. Thus, the growing demand for gluten free bakery products is expected to make a generous contribution to the revenues of the overall gluten free food market.

Better Awareness about Health Benefits of Gluten Free Food Keeps North America in the Lead

As of 2014, North America accounted for a 23.2% share of the overall market. This share will continue to increase at a swift pace as this regional market is expected to rise at a CAGR of 11.4% from 2015 to 2021. The unprecedented growth of the gluten free food in North America will be due to the burgeoning demand for gluten free bakery items amongst the weight-conscious consumers. Furthermore, the higher level of awareness about benefits of gluten free food amongst overall consumers as compared other region will also propel this market in the near future.

The high cases of celiac disease registered in the U.S. will be yet another factor responsible for the rise of this market in North America. Citing this health concern, the U.S. Food and Drug Administration (FDA) has set parameters for food that will be labeled as gluten free to avert the chances of consumers being misled by information printed on food packets.

Gluten Free Bakery Products Remain Most Popularly Consumed Food Items

Out of all the products available in the global gluten free food market, the bakery products segment is expected to witness a robust growth pattern. The dependency on bakery items and a wide range of bakery items available through a sprawling network of retailers will be responsible for the rise of this segment. The gluten free bakery segment is expected to progress at a CAGR of 8.5% during the forecast period. Furthermore, the growing number of diabetics who also prefer gluten free food items due their long-term health benefits will also be crucial to the momentum this segment will pick in near future.

Some of the important players shaping the competitive landscape of the global gluten free market are Dr Schar AG/SpA, Boulder Brands Inc, Hain Celestial Group Inc., Freedom Foods Group Ltd., Genius Foods Ltd., and Mrs Crimble's amongst others. Companies are focusing on expanding into fresh food verticals to appeal to a wider audience in the coming years. Furthermore, players will also have to ensure utmost food safety to earn improved brand value in the near future.

New Ingredients and Product Formulations to Remain Key Growth Strategies for Manufacturers in Gluten-free Food Market

Although only some shoppers look for the gluten-free label and many others unknowingly purchase gluten-free food items, marketers are nevertheless jumping on the gluten-free bandwagon. Health conscious consumers today are experimenting with alternative eating styles such as lactose-free and gluten-free diets, which is favoring the global gluten-free food market. With big conglomerates such as Nestlé coming up with brands such Lean Cuisine Marketplace and Stouffer’s FitKitchen that feature gluten-free and simple ingredients, the growth in the gluten-free market is expected to be high.

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Including Gluten-free Food Products to Benefit Manufacturers in Food Business

On observing the growing consumer interest in gluten-free foods, companies such as General Mills have smartly responded by adding gluten-free baking kits to their line. As more and more people become interested in gluten-free, functional foods, companies in the food industry can take a cue from General Mills. Companies have a big opportunity to grow by responding to the growing health and wellness trend, by manufacturing innovative food products. This trend of consuming gluten-free food has brought to attention the use of ancient and alternative whole grains or flours such as amaranth, chia, buckwheat, teff, millet, and sorghum.

New product development is the most commonly seen strategy in the gluten-free food industry as innovation in ingredients is important to drive this market forward. The demand for variety in gluten-free products and newer products is increasing as consumers are increasingly noticing an improvement in quality in recent years. Manufacturers in the food industry can re-align their product range, adapting to new product formulations and ingredients. This will help the market to grow. According to a report by Transparency Market Research (TMR), the global gluten-free food market will be worth US$4.9 bn by 2021 rising from US$2.8 bn in 2014, expanding at a CAGR of 7.7% from 2015 to 2021.

New Entrants to Stand Good Chance of Survival in Gluten-free Food Market

As the competition in gluten-free market is intensifying, small companies in the market can gain a strong foothold even when faced against bigger and popular brands. This is because, the companies leading in the food industry do not yet have a wide presence in the gluten-free market. As such, new entrants that wish to jump into the fray can utilize their innovation to experiment with new ingredients and develop newer products, appealing to the masses. However, to achieve maximum sales, companies need to protect the gluten-free food products category from consumer misconceptions and escalating prices of these products, which are the two major factors dampening the market’s growth.

Fresh Food Products Open New Growth Avenues for Gluten-free Food Manufacturers

The growing perception of consumers regarding gluten-free food being a remedy to many health related issues, including weight management and high cholesterol, bodes well for the gluten-free food market. Despite being comparatively expensive than other food products, gluten-free food products are increasingly being consumed owing to medical reasons or general health and wellness awareness. However, the primary reason behind the high demand for these products remains the growing sensitivity towards gluten among an increasing number of people across the globe.

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The demand for gluten-free products is estimated to rise in the coming years as retailers dedicate more shelf space to gluten-free food products, predicts Transparency Market Research (TMR) in its new study. According to the study, the global gluten-free food market will be worth US$4.9 bn by 2021 rising from US$2.8 bn in 2014, expanding at a CAGR of 7.7% from 2015 to 2021.

Q. What are the growth opportunities in the global gluten-free products market?

An enormous untapped opportunity awaits the gluten-free food products market, as there is an increasing demand for fresh food products such as pulses and vegetables, which are gluten-free. Meals based on peas, beans, and lentils are widely recommended by nutritionists and doctors for the maintenance of optimum blood sugar levels. Thus, gluten-free food manufacturers do not have to limit their production to bakery and ready-to-eat meals, but can expand their product range to the fresh food industry.

Initiatives such as the one by the Idaho Potato Commission (IPC) in the U.S., targeting various food service players have also encouraged the growth of the market. The IPC has facilitated food service players to incorporate potatoes in their menu in order to boost their gluten free offerings. All these factors serve as opportunities for the gluten-free food market, due to which the demand for these products will rise significantly in the future.

Q. What are the strategies implemented by leading players in the market?

Maintaining the prevailing quality standards in the food products comprises one of the most important strategies for leading players. To sustain in the global gluten-free food market, it is of utmost importance for players to adhere to various regulations and safety standards set by governments of various countries. Superior quality food products will see a long term business profitability through customer satisfaction. Additionally, high quality ensures goodwill and a positive brand image in the minds of consumers regarding a particular company.

Product innovation is also one of the most adopted strategy by key players. Heavy investments in R&D for the development of newer products is helping players meet demands of consumers.

Q. What are the recent developments in the global gluten-free food market?

Helston’s Good Food Bakery has launched the world’s first gluten-free Cornish pasty, after intense research of four years for its development. Targeting especially the high number of people diagnosed with coeliac in the U.K, the company opened a bakery specializing in gluten-free products.

After the success of falafel, salads, and hummus, Greggs, the bakery chain in the U.K., intends to offer gluten free food products by the end of 2016. Such new product developments are expected to increase the consumption of gluten-free food and help the market to grow.

Gluten-free Food Market is Projected to Reach US$4.89 bn by 2021, Expanding at a 7.7% CAGR from 2015 to 2021

Gluten free food has created a new revenue stream in the food and beverage industry. Known to have the ability to lower cholesterol levels, ease digestive issues, and less fattening, gluten free food is seeing an increased demand amongst health conscious consumers. The gluten-free foods market has also been receiving a significant boost from the unique marketing strategies being adopted by manufacturers who are positioning these products as healthy and natural, thereby luring a large pool of the weight-conscious population.

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These market drivers are expected to create an opportunity worth reach US$4.8 bn by the end of 2021 from US$2.84 bn in 2014. The market is expected to expand at a CAGR of 7.7% between 2015 and 2021. The product innovation brought in by bakers by selling gluten free items that taste and look the same as non-gluten free products are also augmenting the overall market. Thus, the growing demand for gluten free bakery products is expected to make a generous contribution to the revenues of the overall gluten free food market.

Better Awareness about Health Benefits of Gluten Free Food Keeps North America in the Lead

As of 2014, North America accounted for a 23.2% share of the overall market. This share will continue to increase at a swift pace as this regional market is expected to rise at a CAGR of 11.4% from 2015 to 2021. The unprecedented growth of the gluten free food in North America will be due to the burgeoning demand for gluten free bakery items amongst the weight-conscious consumers. Furthermore, the higher level of awareness about benefits of gluten free food amongst overall consumers as compared other region will also propel this market in the near future.

The high cases of celiac disease registered in the U.S. will be yet another factor responsible for the rise of this market in North America. Citing this health concern, the U.S. Food and Drug Administration (FDA) has set parameters for food that will be labeled as gluten free to avert the chances of consumers being misled by information printed on food packets.

Gluten Free Bakery Products Remain Most Popularly Consumed Food Items

Out of all the products available in the global gluten free food market, the bakery products segment is expected to witness a robust growth pattern. The dependency on bakery items and a wide range of bakery items available through a sprawling network of retailers will be responsible for the rise of this segment. The gluten free bakery segment is expected to progress at a CAGR of 8.5% during the forecast period. Furthermore, the growing number of diabetics who also prefer gluten free food items due their long-term health benefits will also be crucial to the momentum this segment will pick in near future.

Some of the important players shaping the competitive landscape of the global gluten free market are Dr Schar AG/SpA, Boulder Brands Inc, Hain Celestial Group Inc., Freedom Foods Group Ltd., Genius Foods Ltd., and Mrs Crimble's amongst others. Companies are focusing on expanding into fresh food verticals to appeal to a wider audience in the coming years. Furthermore, players will also have to ensure utmost food safety to earn improved brand value in the near future.

Global Gluten Free Food Market to Derive Growth from Efforts to Enhance Taste of Gluten Free Bakery Products

Though gluten free food is meant for patients suffering from Celiac disease or showing symptoms of gluten intolerance, a rising number of consumers prefer gluten free food due to lifestyle choices rather than medical necessity. This has considerably boosted the global gluten free food market. The market stood at a valuation of US$2.8 bn in 2014. Expanding at a CAGR of 7.7% during the period from 2015 to 2021, the global gluten free food market is anticipated to be worth US$4.9 bn by 2021.

Gluten is a protein found in barley, rye, and wheat. Though gluten free food is assumed to be healthy by a growing number of customers, there is no scientific evidence to avoid gluten if a person does not suffer from gluten intolerance. The growing awareness about wellness and robust marketing by key players have propelled the growth of the global gluten free food market.

How researchers are enhancing the taste of gluten free bakery products?

For long, researchers have been working to enhance the taste of gluten free bakery products such as breads. Gluten has a structural property to form an ‘elastic network’ on combining with water that enhances the taste of breads and cakes. The lack of this important component in gluten free breads made from grains such as rice and buckwheat leads to their inferior taste. Addressing this issue, Italian scientists Ombretta Polenghi and Virna Cerne have found out a way to form the ‘elastic network’ similar to gluten in gluten free bakery products with the help of a protein zein. This protein is found in corn and under the appropriate conditions including moisture, pH, and temperature, the protein forms an elastic network similar to gluten. Though this recent development is still under research, it is expected that the protein will offer a wide range of tastier gluten free alternatives.

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Why is North America fast emerging as the potential market for gluten free products?

The key regions in the global gluten free food market are the Middle East and Africa, Asia Pacific, North America, Europe, and Latin America. In terms of revenue and volume, Europe has emerged as the largest market for gluten free products. The growing awareness about gluten intolerance and the promotion of gluten free food products has supported the growth of the market in the region.

North America is fast emerging as a lucrative market for gluten free food products. The rise in the number of patients suffering from Celiac disease and various initiatives taken by governments to promote gluten free food products has helped the market grow in the region. In Canada, the government has invested over US$500,000 for the Canadian Celiac Association to increase awareness about gluten free grains. The investment will let the Association to develop a voluntary certification standard for gluten free grains.

 Such favourable regulatory framework and government policies are expected to significantly fuel growth prospects for the gluten free products market.  

Gluten-free Food Products Market Driven by Rising Number of Celiac Disease Patients, to Reach US$4.89 bn by 2021

Transparency Market Research (TMR) has announced the addition of a new market study on the global gluten-free food products market. The report is titled “Gluten Free Food Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021.” According to the report, in terms of revenue, the global gluten-free food market, which was valued at US$2.84 bn in 2014 is projected to reach US$4.89 bn by 2021, expanding at a 7.7% CAGR from 2015 to 2021.

Gluten-free food products are eatables that do not contain any traces of gluten, which is a protein composite found in barley, rye, wheat, and all their species. A gluten-free diet is a treatment for people diagnosed with celiac disease. People with celiac disease react abnormally to gluten, causing bowel damage, and thus need gluten-free food. Gluten-free diet is also recommended for non-celiac disease patients, who might develop allergies or discomfort when they eat products containing gluten. This is termed as non-celiac disease gluten sensitivity.

The gluten-free products market is driven by the rising number of celiac disease patients and the rising prevalence of non-celiac disease gluten sensitivity among people. Growing consumer awareness about the health benefits of gluten-free food is driving the market. Rising efforts for weight management among people across the globe are driving the gluten-free food products market. The high demand for gluten-free bakery products is also encouraging the market’s growth. On the other hand, lack of awareness regarding celiac disease is a huge challenge, which is restraining the growth of the gluten-free products market. However, the focus of key gluten-free food product manufacturers on the fresh food industry will open new opportunities of growth in the market.

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The gluten-free food products market is segmented on the basis of product and geography. The types of gluten-free products available are: Baby food, pasta, bakery products, and ready meals. Of these, the gluten-free bakery products segment held the largest share in the market in terms of both volume and value, in 2014. The dominance of the gluten-free bakery products segment is expected to continue throughout the forecast period. The growth is due to rising consumption of gluten-free biscuits and the shift of investment from the specialty diabetic sector to gluten-free bakery products by manufacturers.

On the basis of geography, the market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. In 2014, Europe dominated the gluten-free food products market and represented a share of 52.5%. North America is expected to be the fastest growing regional market by 2021, on account of the positive consumer response to a gluten-free diet and the rising number of people suffering from celiac disease.

The report profiles the leading players in the market and studies their performance, on the basis of financial overview, recent developments, and other market dynamics. The key strategies adopted by the companies are also stated. The challenges faced by the players and the factors that helped them to grow are enlisted. Among the companies operating in the global gluten-free food products market and studied in the report include: Enjoy Life Foods LLC, Freedom Foods Group Ltd Boulder Brands Inc., Hain Celestial Group Inc, Mrs Crimble’s, Genius Foods Ltd, Ener-G Foods Inc., and Dr Schar AG/SpA.

The global gluten-free food market is segmented as follows:

Product

• Gluten-free bakery products
• Gluten-free baby food
• Gluten-free pasta
• Gluten-free ready meals

Geography

North America

• U.S.
• Canada

Europe

• Germany
• Italy
• France
• Rest of Europe

Asia Pacific

• Australia
• Rest of Asia Pacific

Middle East and Africa

Latin America

Global Gluten Free Food Market Thrives on Account of Rising Health Consciousness among Consumers

The rising number of people with gluten sensitivity and celiac disease is a key factor driving the global gluten-free food market. In addition to this, gluten-free diet is also associated with weight management and overall health, further driving its demand. These factors, coupled with the rapid change in consumer lifestyle, are anticipated to push the global gluten-free food market to expand at a steady pace over the coming years.

The gluten-free food market is segmented on the basis of product type and geography. By the type of product, the market is categorized into baby food, ready-to-eat meals, bakery products, and pasta. By geography, the gluten-free food market is divided into Asia Pacific, North America, Latin America, Europe, and the Middle East and Africa.

The report on the gluten-free food market is a comprehensive evaluation of the scope and dynamics of the global market. It focuses on the key growth trends and determining factors that have had an impact on the gluten-free food market in the past and forces that are likely to influence its trajectory in the coming years. Valuable insight into the workings of the global gluten-free food market has been provided by industry experts and analysts to give readers a clear, unbiased, and in-depth understanding of the market.

Overview of the Gluten Free Food Market

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The report states that the global gluten-free food market is poised to expand at a 7.70% CAGR from 2015 to 2021, rising from a value of US$2.8 bn in 2014 to US$4.8 bn in 2021. By volume, the gluten-free food market is anticipated to grow from 277.2 thousand metric tons in 2014 to 423.0 thousand metric tons in 2021 at a 6.10% CAGR therein. This growth can be attributed to the rising demand for innovative gluten-free bakery products, the growing focus on weight management, and the increase in public awareness regarding the potential benefits of gluten-free food. On the flip side, the lack of awareness about celiac disease is anticipated to hamper the development of the gluten-free food market.

The gluten-free food market is dominated by gluten-free bakery products. This segment comprises biscuits, donuts, muffins, bread, cakes, pies, and pastries. Region-wise, Europe holds the largest share in the global gluten-free food market, making up 52.5% in terms of revenue in 2014. North America is likely to be the fastest expanding regional market by 2021 fueled by the positive consumer response to gluten-free diet and the rising number of patients suffering from celiac disease.

Companies Mentioned in the Report

The leading companies profiled in the gluten-free food market report are Genius Foods Ltd, Freedom Foods Group Ltd, Dr Schar AG/SpA, Hain Celestial Group Inc, and Boulder Brands Inc. These players are evaluated based on key criteria such as company overview, business strategies, product portfolio, financial performance, and recent developments.