The
gluten free food market has become increasingly commercially relevant
in recent years due to the rising popularity of gluten free food
among a diet-conscious demographic looking to avoid the various
problems associated with gluten. Gluten is a protein found in certain
grains and has been linked with a number of dietary conditions
following a growing volume of research in recent years. The gluten
free food market is thus a relatively novel conception, but is likely
to remain a key part of the global food and beverage sector in the
coming years due to the growing prevalence of gluten-related
problems.
According
to Transparency Market Research (TMR), the global
gluten free food market is projected to exhibit a strong 7.7%
CAGR between 2015 and 2021. The market’s valuation is likely to
rise from US$2.84 bn in 2014 to US$4.8 bn by 2021.
What
are the key drivers for the gluten free food market?
The
global gluten free food market’s growth is linked closely to the
growth of an affluent, urban consumer demographic. The increasing
diet-related awareness of consumers in this demographic is a vital
driver for the global gluten free food market. The higher prices of
gluten free food as compared to conventional food products also make
the gluten free food market dependent on urban consumers.
Strong
promotional activities by leading players in the global gluten free
food market have been important, with the industry succeeding in
presenting gluten free food as a healthier option in comparison to
food containing gluten. The strong presence of the gluten free food
market in urban areas is also helped by the ease of advertising
gluten free food in urban media and the ease of selling it through
super/hypermarkets. The perception of gluten free food as being
healthier even for individuals without gluten intolerance problems is
likely to remain crucial to smooth success of the gluten free food
market in the coming years.
Increasing
incorporation of digital tools has benefited the global gluten free
food market. An increasing number of apps are being developed for
people with gluten intolerance problems, including apps to detect
foods that contain gluten and some that even let consumers search
in-store products to find out their gluten content. Apps such as
AllergyEats Mobile, ShopWell Healthy Diet and Grocery Food Scanner,
The Gluten-Free Scanner, iEatOut and iCanEat Fast Food, Find Me
Gluten-Free, and Is That Gluten-Free and Is That Gluten-Free Eating
Out count among the leading contenders in the increasing digital
space in the global gluten free food market and are likely to play a
key role in the development of the global gluten free food market in
the coming years.
What
are the leading segments of the gluten free food market?
Regionally,
the global gluten free food market is led by North America, due to
the widespread distribution networks of gluten free food market
players in the region and the increasing popularity of gluten free
food. The region accounted for 23.2% of the global gluten free food
market in 2014 and is likely to extend its lead through the 2015-2021
forecast period.
Gluten
free bakery products are the leading product segment of the global
gluten free food market. The consistent popularity of
confectionaries, cakes, and other bakery items, as well as the
widespread use of everyday products such as bread, is likely to
enable steady dominance of the bakery products segment in the global
gluten free food market in the coming years.
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