Gotu Kola Extract Market – Overview of Vital Industry Drivers

Centella asiatica is a small herbaceous plant which is also known as Gotu Kola in many regions. Gotu kola is indigenous to Asia Pacific regions. Gotu Kola extract is majorly used for its traditional herbal remedy and culinary uses. Gotu kola extract has been used in Ayurveda for thousands of years. Gotu kola extract is used to make caffeine-free beverages which are used to prevent mind related disorders like mental fatigue, anxiety, depression, and insomnia etc. Gotu kola extract is used on wounds as antifungal and antibacterial. Gotu kola extract is employed in blood coagulation. Gotu kola extract is also utilized in gourmet cuisine for salad dressing and seasoning. Preference of natural medicine over synthetic medicine promote the Gotu kola extract market.

Gotu Kola Extract: Market Segmentation

Global Gotu kola extract market is segmented on the basis of application, type, form and geography, distribution channel.

Gotu kola extract market is segmented on the basis of the application which includes; Pharmaceutical, Food and beverage, and Personal care and cosmetics. In pharmaceutical application, Gotu kola extract has many medicinal properties so it is used in the preparation of several medicines. In food and beverages application, Gotu kola extract is used for the culinary purposes like salad dressing, seasoning, and tea, and in personal care and cosmetics application, Gotu kola extract is used in the preparation of different cosmetic products like face wash, facial cream etc.

Gotu kola extract market is segmented on the basis of form, those are the liquid form (juices and packaged drink), paste form (creams), solid form (tablets).

Gotu kola extract market is segmented on the basis of the type which includes; Natural and Organic.

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Gotu kola extract market is segmented on the basis of geography which includes; The Middle East and Africa (MEA), North America, Asia-Pacific (APAC), Europe, and Latin America

Gotu kola extract market is further segmented on the basis of distribution channel which includes: Hypermarket/supermarket, convenience stores, specialty stores, grocery stores, and Online retailing

Gotu kola extract market is anticipated to register comparatively higher value share from Supermarket/hypermarket than other channels during the forecast period. Online sells are expected to register relatively more growth in Gotu kola extract market over the forecast period. Rising consumer towards online purchasing of products is anticipated to support the growth of Gotu kola extract market over the forecast period.

Gotu Kola Extract Market: Regional Outlook

In terms of geography, the global Gotu kola extract market has been divided into five key regions including North America, Latin America, Europe, Asia-Pacific and Middle East & Africa.

Production wise India, China, Sri Lanka, and other APAC countries are the major producer of Gotu kola extract. While North America specifically the USA is the major importer of Gotu kola extract.

Gotu Kola Extract Market: Driver and Restraint

Gotu kola extract possesses high demand in various application due to its versatile medicinal properties and uses in different products. Principle factors driving market demand are continuous rising demand for antifungal, antibacterial, cardiovascular disease medicines and other brain health supplements due to infection and heart-related disease and rapidly growing number of consumers seeking health supplements related to mental health, stress and anxiety management etc. It is also preferred because of the absence of caffeine. Various properties of Gotu kola extract as the natural medicine for the digestive system, weight management, immune system booster, cancer treatment and blood pressure helper etc. are factors driving market demand for Gotu kola extract. Gotu kola also increases the blood circulation in the diabetic patient. It also stimulates the blood coagulation for healing the wound. Gotu kola also cures the scars. Preference of natural cosmetic product over chemical product are the major driver Gotu kola market. Gotu kola must be avoided before the 2 weeks from surgery and should be avoided by pregnant women, which may cause menstruation.

Gotu Kola Extract Market: Key Player

Some of the key players operating in gotu kola extract market include: Nature's Way Products, LLC, General Nutrition Centers, INC., The Himalaya Drug Company, Sigma-Aldrich Co. LLC., Swanson Health Products, Inc., NOW® Foods, ORGANIC INDIA, ACURE ORGANICS, NATURE’S ANSWER, NutraMarks, Inc.