The
red pigment color of betanin is from a group of phytonutrients known
as betalains. Betanin is usually extracted from beet juice. To
produce water-soluble coloring, the beet roots are pressed or
diffused at a low pH, ultra strained to concentrate, and purified.
Betanin is used as a natural colorant in food, paintings, and
cosmetics and also in medicine for some diseases such cancer, low
blood pressure and digestive problems. It is used in ice cream
coloring and in beverages which is in powdered form. It is used in
confectionary like sugar coatings, icings, and cream fillings. It is
also used in soups, Bacon products, sausages, and meat and tomato
products. Betanin
is also used as antioxidant and anti-inflammatory molecules. Benefits
of betanin consist of anti-cancer and fiber related benefits. Due to
the combination of both antioxidant and anti-inflammatory molecules
in betanin there is possibilities in risk reduction of many cancer
diseases. Betanin consists of phytonutrients with anti-cancer
properties, hence, there is rise in demand of betanin in healthcare
sector. Betanin has shelf life of 2 years and is stored in well
closed container which should be away from heat and direct sunlight.
Betanin
Market Dynamics
Betanin
Market Drivers
Increase
in population, disposable income, rising demand of betanin in
developed and developing countries like china, India and Eastern
Europe, increase in awareness among consumers about the health
benefits associated with betanin are few of the market drivers of
betanin. As betanin consists of anti-cancer properties, it is widely
used by consumers for healthy diet and by healthcare industry to
prepare medicines for cancer As beets are rich in Vitamin A, it is
used in improving immune system. Due to high carbohydrate content,
betanin is used as energy booster by consumers in the form of juice.
Betanin
Challenges
Immediately
after procurement betanin is exposed to degradation due to factors
like temperatures, light and pH value. Having lot of beetroot juice
may lower the blood pressure to a great extent and cause faintness
and weakness. Betanin is used as a natural food colorant so its cost
is high. It has lower Stability as it is influenced by factors such
as enzymes, light, pH and temperatures. Over consumption of beetroot
juice by pregnant woman may cause harm to foetus as it consist of
strong detoxifying agents.
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Betanin
Trends
Due
to the awareness of health benefits of betanin and its increase in
consumption among the consumers, companies are launching healthy
products like betanin ice-creams, healthy juices, energy drinks for
sports people, betanin ketchups and snacks to enhance their market
share.
Betanin
Market Segmentation
Betanin
Market is segmented based on end use applications and product form.
Based on product form it is divided into liquid and powdered form. On
the basis of end use application, betanin is segmented into food
industry in which food colorant is used in candies, dairy products
and beverages, Cosmetic industry, and Healthcare industry.
Based
on End use application
- Food industry
- Beverage industry
- Cosmetics industry
- Healthcare industry
Based
on product form
- Liquid
- Powder
Betanin
Market Key Players
Few
of the market players for betanin consists of Shaanxi TOP Pharm
Chemical Co., Ltd., Hunan Nutramax Inc., Qingdao Pengyuan Kanghua
Natural Source Co., Ltd., Nanjing Zelang Medical Technology Co.Ltd.,
Kingherbs Limited, JF Natural, A.M. Todd Botanical Therapeutics,
Bakels
Worldwide, Monteloeder and Hebei Shun Wei Biological Technology Co.
Ltd.
Regional
Overview
It
is estimated/expected that Europe will have a significant growth rate
for natural colors and betanin market during the forecast period,
followed by APEJ and North America. Betanin is served in cans in
Australia. Roasted, boiled and steamed beetroot are the preferred
mode of consumption for the people in APEJ, to get a different or
smoky taste of it. In Europe betanin is used conventionally in
medical purpose for treating digestive illness. The prominent
commercial manufacturers of beets are US, Russia, Germany, Poland and
France.
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