Kava
is herbal plant native to Polynesia, Macronesia and Micronesia of the
South Pacific area. Kava root and kava root extracts are used as
medicine and ceremonial drink in Oceania. Kava root extracts have
multiple health benefits, also it can be hazardous to health in
certain conditions. Kava drink is prepared by using grinding,
pounding or grating methods then soaking the pulp in cold water or
coconut milk. Kava root extract is available in powdered, capsule,
tablet, liquid forms. Kava root extract is commonly used in Europe as
a remedy for anxiety. Kava root extract is mainly used in
pharmacology, toxicology and human clinical studies. It is also used
in treating skin diseases, urinary tract diseases, to promote wound
healing etc.
Market
Segmentation: Kava Root Extract
The
kava
root extract market
is segmented on the basis of application in food and beverage
industry, cosmetic industry and pharmaceutical industry. In food and
beverage industry, kava root extract can be used to prepare
non-alcoholic beverages such as kava tea. In cosmetic industry, kava
root extract is used as a skin conditioning agent in the form of
lotions, hair dyes, moisturizer, shampoo etc. In pharmaceutical
industry, kava root extract is used in preparing drugs for
antianxiety and as a dietary supplements.
The
kava root extract market is segmented on the basis of nature as
organic and conventional. Increasing awareness of use of organic
products in daily consumption is expected to drive the organic kava
root extract segment during the forecast period. Use of organic kava
root extract powder in medicines and cosmetics is also expected to
fuel market growth of kava root extract in the near future.
Global
Kava Root Extract Market: Regional Outlook
Kava
root extract is a native of South Pacific region. Hawaii is one of
the major producer of kava. Australia, Micronesia, Polynesia, Vanuatu
are some of the major consumers of kava root extracts. As a result of
health hazards related to kava products some of the countries have
banned selling and manufacturing kava root extract and its products.
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Global
Kava Root Extract Market: Drivers and Trends
Kava
root extract demand is increasing due to its use in cosmetic and
pharmaceutical industry. Kava root extract have medicinal properties
due to which it is also used as a traditional medicine in New
Zealand. Health benefits of kava root extracts such as it enables to
fight cancer, reduce size of tumors, boosts immune system, reduces
anxiety, promotes better sleep and others is further expected to
support market growth during the forecast period. Research have shown
that kava root extract helps in the nourishment of the intestine as
it is a natural prebiotic and act as a natural laxative. Moreover,
the consumption of kava extract promotes hair growth and helps in the
treatment of grey hairs which is also expected to support market
growth of kava root extract during the forecast period.
Global
Kava Root Extract Market: Restraints
Kava
root extract have multiple side effects such as drug abuse, reduce
viral resistance, may damage liver etc. As a result of anxiety effect
due to kava root extract product consumption it is not advisable to
consume before driving. High or continuous intake of kava root
extract may result in death. Kava root extract consumed in depression
can result in worsening the depression leading to many health
hazards. All the above factors may restrain market growth during the
forecast period.
Global
Kava Root Extract: Key Players
Some
of the key players operating across the value chain of the global
kava root extract market include Botanica, Kava King Products, Taos
Herb Company, Natural Factors Inc., Best Nutrition Product Inc., Kona
Kava Farm, GR Herbal etc.
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