The
drive for better quality and safer food products by consumers in
several emerging and established nations and the push for boosting
consumer confidence among several food brands have boosted the demand
for food certifications. Coupled with this, the rising incidence of
food contamination has intensified the need for food
certifications for a number of restaurants, food brands, and
food-service companies. These standards, usually comprehensive in
nature, offers information on a variety of operational, nutritional,
and environmental standards and covers the entire supply chain. Not
only quality, consumers world over are become increasingly concerned
about what exactly goes into their palates, including the source of
food, especially for poultry and meat products.
The
rapidly rising consumption of convenience food has generated huge
interest among several restaurant chains in developing and developed
regions in obtaining food certifications. Witnessing abundant
burgeoning opportunities, the market for food certification is
expected to rise at a CAGR of 5.3% from 2015 to 2021.
Which
application segments are expected to witness substantial uptake of
food certifications?
The
major application segments of food certifications are organic food,
dairy products, infant food products, poultry products and processed
meat, beverages, and other packaged food segments, mainly consisting
of bakery products. Of these, there is a substantial uptake of food
certifications for other packaged food segments. Meanwhile, there is
expected to be substantial demand for food certifications among
players in the beverages segment, including carbonated and
non-carbonated drinks.
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The
substantial uptake of food certifications in the beverages segment is
driven by the rapidly growing hospitality sector. ISO 22000
Certification, is one of the prominent food certifications in food
and beverages industry, which mainly seeks to address various
biological, chemical and physical hazards in the processing and
packaging stages.
Researchers
at the University of Milan conducting a survey of 131 Italian food
firms have revealed that voluntarily implemented food traceability
schemes are increasingly driven by the motivation for enhancing
information, safety, and quality management in their supply chains.
The study explored the link between the motivations nudging firms to
adopt various food certifications related to quality and traceability
compliance in major segments such as fruit and vegetable,
confectionary, bakery, processed seafood and processed meat, and
dairy. In addition, the urge to implement compliance requirements to
manage the level of complexity in traceability is negatively
correlated by profitability-related motivations, confirms the
results. The study covered the period during January 2015 - June 2015
and researchers had prepared ad hoc questionnaire focusing on Italian
certification organizations. These motivations to adopt food
certifications bode well for the market.
Which
are the prominent regional exhibiting significant demand for food
certifications?
Geographically,
Europe is the major market for food certifications and is expected to
grow at an impressive pace over the forecast period. The substantial
demand for food certification among food chains and food service
companies is attributed to the elevated consciousness levels of the
food consumed by the population, with a focus on sustainable foods.
The
burgeoning standard of living is a key factor propelling the demand
for food certifications in Europe. The growing demand for healthy and
safe food products among consumers is bolstering the uptake of food
certification programs in the region. Market players are currently
witnessing lucrative opportunities in country such as France, the
U.K, and Germany.
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