As
the demand for gluten free products increases across different
application segments, key players in the global gluten free food
market have found themselves in an increasingly fierce competition to
enhance their visibility. As a result, they are investing heavily in
research and development activities to develop innovative products.
Transparency Market Research (TMR) finds that key players are
focusing towards business expansion through mergers and acquisitions.
Some
of the key players in the global gluten free food market are Boulder
Brands Inc., Genius Foods Ltd., Mrs. Crimble's, Enjoy Life Foods LLC,
DrSchär AG/SpA, and Freedom Foods Group Ltd. “Players are paying
high attention to product quality, as customers are lining up to
patronize the providers that are offering superior quality products,”
says TMR’s lead analyst
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exclusive Sample of this report:
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Demand
for Gluten Free Bakery Products to Remain High through 2021
The
global gluten free food market had a valuation of US$3.41 bn in 2015
and is poised to reach US$4.88 bn by 2021, rising at a CAGR of 7.7%
from 2015 to 2021. On the basis of product, the market will be led by
bakery products throughout the forecast. The segment is anticipated
to represent nearly 63.2% of the overall market revenue by 2021,
expanding at a significant CAGR of 8.5% during the same period. The
increasing consumption of gluten free biscuits worldwide is primarily
driving the growth of the segment.
Europe
will continue to be the dominant region until 2021, accounting for
44.8% of the overall market revenue. The rising awareness regarding
the allergic and intolerant effects of gluten and heavy merchandizing
by manufacturers in grocery channels and food services are propelling
the growth of the region. North America is estimated to exhibit a
noteworthy CAGR of 11.4% during the forecast period.
Rising
Consumer Awareness Regarding Health Benefits of Gluten Free Food to
Fuel Market
Other
than to avoid gluten related allergies, consumers perceive gluten
free food products as a remedy to manage weight related problems. The
numerous health benefits of gluten free food include improving
cholesterol levels, increasing energy levels, and promoting digestive
health. Therefore, the increasing consumer awareness regarding health
benefits of gluten free food is one of the primary factors driving
the market. Manufacturers are marketing these products as natural and
organic foods, which is encouraging consumers to purchase these for
health benefits.
The
rapidly growing consumption of gluten free bakery products is also
augmenting the market. Manufacturers are applying new processes and
new ingredients that are helping in manufacturing innovative gluten
free bakery products that have similar flavor and texture as their
gluten-containing counterparts.
Lack
of Awareness about Celiac Diseases to Hamper Growth Prospects
Trends
indicate that the majority of the people consuming gluten free diet
are unaware of the symptoms of celiac disease and hence in most cases
it remains untreated. The American Journal of Gastroenterology states
that 1.6 million consumers in the United States are on a gluten-free
diet but still they are not diagnosed with celiac disease. The
awareness level is even lower in developing regions such as Asia
Pacific, the Middle East and Africa, and Latin America. The lack of
awareness is adversely affecting the growth of the global
gluten free food market.
The
above data is collated from a research report released by TMR, titled
“Gluten Free Food Market - Global Industry Analysis, Size, Share,
Growth, Trends, and Forecast 2015 - 2021.”
The
global gluten free market is segmented as follows:
Global
Gluten-free Food Market, by Product
- Gluten-free bakery products
- Gluten-free baby food
- Gluten-free pasta
- Gluten-free ready meals
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