Solid
beverages are manufactured from raw materials such as fruit juice,
plant extracts and sugar, and have a water content of less than 5%.
The dried raw materials are ground into fine powder and then mixed
with formula products, or are directly spray dried into powder. The
finished product is usually in powdered form that is dissolved in
water to make the preferred drink ready to consume. Though solid
beverage is a simple drink, it should not be reconstituted with hot
water because the nutrients that it contains would break down at high
temperatures, thus defeating the purpose.
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The
global solid beverage industry market is boosted by certain key
driving factors. Solid beverages are inherently rich in vitamins,
minerals and other nutrients. The consumption of these drinks
replenishes the metabolism rate. Besides, the leading manufacturers
in the global market are offering innovation in terms of a diverse
product line such as fruit flavored drink, protein based drinks. As a
result, the beverages are launched in various new varieties of
flavor, thus attracting a broader base of consumers, especially in
the emerging economies.
However,
there are some restraints which impede the growth of this market.
Solid beverages generally have a relatively higher chemical content
than traditional beverages. Consumption of these drinks in large
quantities on a regular basis has considerable health consequences
likes weight gain, high sugar intake. Certain solid beverages have
artificial flavors and color concentrate added in it. This makes the
consumption unsafe on daily basis. If consumed daily it might lead to
weight gain. Kids and mid age people should consume it less.
Additionally, solid beverages are associated with several health
problems including diabetes and various others. This can reduce solid
beverage consumption, which in turn would impede the growth of the
market. Moreover, the aqueous solution of vitamin C in the air gets
oxidized rapidly. In spite of the hindering factors, the global solid
beverage market is expected to witness decent growth rates in the
coming years.
One
of the main reason behind the growth of solid beverage is its high
demand among consumers. Availability of the same in a variety of
flavors has lured a broad base of consumers, most of which fall in
the young age group. Further, the demand for solid beverage products
is significantly high in tropical countries, where they consumed in
abundance during summertime in order to beat the heat.
Based
on type, the market is categorized into fruit flavored drinks, and
protein based drinks among others. The fruit flavor drinks are mainly
based on juice, sugar and nutrition which help to enhance the drinks
with color, smell, taste and other sensory characteristics. In
addition, based on distribution channel, the market is classified
into online stores and offline store. Offline stores are inclusive of
supermarkets & hypermarkets, convenience stores and departmental
stores among others. .
On
the basis of geography, the global
solid beverage industry is segmented into North America, Europe,
Asia Pacific, the Middle East and Africa, and Latin America.
Established regions have been generating high profit margins for key
players in this market. For instance, North America and , Europe have
been the major driving forces of the global market. Further, the
developing countries in Asia Pacific such as India and China among
others are fair contributors to the growth of this market. High
population, rapid urbanization, and increased purchasing power of the
consumers are key factors pushing the demand for solid beverages.
The
global solid beverages market is marked by intense competition from
the major players operating in this field. Frequent mergers and
acquisitions, joint ventures and partnerships, product innovations
are the key strategies adopted by these players to ensure long term
sustenance in this market. PepsiCo, The Coca Cola Company, Abbott
Nutrition, and GlaxoSmithKline Plc are some of the key players
operating in this market.
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