Clean
label is referred to food additives or ingredients that are fruits,
vegetable, colors, flavors, flours, starch, sweeteners, malt, and
others that fulfil any or all of the primary factors (such as less
product ingredients with no chemical name, easy to understand, no
artificial additives) and minimum one secondary factors (that include
natural, organic and non-GMO products). An increase in clean label
product is because of the growth in consumer preference towards clean
label food products that indirectly drive intake of clean label
ingredients another reason is the health issues that are linked to
the consumption of artificial food additives of which people are
becoming health alert and cautious for food safety.
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Clean
label Ingredient Market: Market Dynamics and Restraints
Majorly,
dry form of clean label ingredient such as flour is mainly driving
the market of clean label ingredient worldwide; this is because of
flour, being a fundamental element, has large consumption in a range
of applications including packaged foods, beverages, bakery, dressing
& sauces, as well as confectionery among others. Due to alertness
towards health, junk food is replaced by cereals and snacks which are
mostly consumed between meals. Clean label ingredient’s image is
emerging among consumers as a convenient and healthier alternative to
the junk food which is driving the market of clean label ingredient
all over the globe.
Although
demand and necessity of clean label ingredient in the market are seen
significantly, the high price of the clean label products due to
using expensive ingredients is hindering clean label ingredient’s
market growth to a certain extent.
Clean
label Ingredient Market: Market Segmentation
Based
on its form, clean label ingredient market is segmented into:
- Dry
- Liquid
Based
on its types, clean label ingredient market is segmented into:
- Natural Colors
- Natural Flavors
- Fruit and Vegetable Ingredients
- Starch & Sweeteners
- Flours
- Malt
- Culinary Products
- Others (other cereal ingredients such as bran and fibers, natural preservatives, fermentation ingredients (enzymes and starter cultures), and oils & shortenings and emulsifiers)
Based
on its applications, clean label ingredient market is segmented into:
- Beverages
- Cereals & snacks
- Bakery
- Prepared food/ready meals & processed foods
- Dairy & Frozen desserts
- Others
Clean
label Ingredient Market: Regional Outlook
The
global
clean label ingredient market is segmented on its form, types and
end-use industry.
Regarding
geography, the global clean label ingredient market has been
categorized into seven key regions including North America and Latin
America, Eastern Europe, Western Europe, Asia-Pacific excluding
Japan, Japan, and the Middle East & Africa. The clean label
ingredient market is globally expected to register healthy CAGR
during the forecast period. The countries such as U.K, Spain,
Germany, Italy, Hungary has a huge number and variety of clean label
ingredient products because of which they are the maximum clean label
ingredient consuming countries; this makes Eastern and Western Europe
the leading region in the market of clean label ingredient market at
the global level. Growing awareness for healthy food and China, India
population preferring clean label ingredient over artificial
ingredients and becoming health conscious in regards to ill effects
are the reason that makes Asia Pacific Excluding Japan fastest
growing region for the clean label ingredient market. Japan, the
Middle East, and Africa are predicted to acquire the clean label
ingredients market in the near future.
Clean
label Ingredient Market: Key players
Global
players of clean label ingredient market are vigorously funding in
several strategies such as acquisitions, joint ventures &
partnerships and new product developments, this support firms to
establish their market shares. Some of the key players of global
clean label ingredient market include, Brisan, Archer Daniels Midland
Company Tate & Lyle PLC, Cargill, Chr. Hansen A/S, Sensient
Technologies Corporation, Koninklijke Dsm N.V., Corbion N.V., Kerry
Group PLC, E.I. Dupont De Nemours And Company, Ingredion
Incorporated, and Groupe Limagrain among other companies.
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