Anthopogon
is an aromatic medicinal herb whose stems and leaves are broadly use
in Tibetian herbalism. Its botanical name is Rhododendron anthopogon
whereas commonly known as sonpati. Anthopogon is sweet, bitter and
strigent to taste and release heat. Though it is found in North
American and European region but is native to the Himalaya ranging
from East Asia to Western China. It blossoms at the hillsides of
Bhutan to mid Nepal, harvested in wild and is known for its medicinal
and cosmetic beneficiaries. All parts of this shrub is vital to use;
flowers and leaves are used as a tea to cure digestive system. Its
Oil is extracted by steam distillation of aerial part of anthopogon
shrub which is further used in perfumery, cosmetics, soaps, bath
oils, shampoos, creams and many others usage. More than 80% of
anthopogon oil is exported to Europe and North America. The global
anthopogon oil market is anticipated to expand with an impressive
CAGR over the forecast period.
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Global
Anthopogon Oil Market: Drivers & Restraints
The
rising demand of aromatherapy coupled with growing applications for
fragrance and flavors in food and beverages, medicinal usage and
personal care is encountered as the major factors that drive the
market of anthopogon oil. Unlike most conventional drugs and
medicines, naturally extracted oil, anthopogon carry no detrimental
side effects therefore consumers’ reliability increases towards
natural product, increasing demand for natural care product line and
pleasant scented fragrances in cosmetic, spa, perfumes and relaxation
application rises demand and expectations worldwide. Rapid industrial
growth and increasing disposable income of consumers are also fueling
the market of anthopogon oil worldwide.
Although
demand and necessity of anthopogon oil in the essential oil market
can be seen broadly, but the major factor which hamper the market
particularly for anthopogon oil is the rising concern of shortage in
resource cultivation, as an excessive amount of plant material is
required to prepare single ounce of oil. Similarly, many other
challenges such as expensive production process, high capital
investment and government certification for trading the herbs are
some factors that hinder the market growth.
Global
Anthopogon Oil Market: Segmentation
The
global anthopogon oil market is segmented by its applications and
distribution channels.
Based
on end use industry the anthopogon oil market is segmented into:
- Pharmaceutical & Medical
- Food and Beverage
- Personal Care and Cosmetics
- Others
Global
Anthopogon Oil Market: Regional Outlook
Based
on the geographies, anthopogon
oil market is segmented into seven regions - North America
anthopogon oil market, Latin America anthopogon oil market, Eastern
Europe anthopogeon oil market, Western Europe anthopogeon oil market,
Asia Pacific excluding Japan anthopogon oil market, Japan anthopogon
oil market and the Middle East & Africa anthopogon oil market.
Owing to rising awareness and growing demand for medicines, natural
cosmetics and beauty products among youth and vast geriatric
population of countries such as France, Germany, UK, Spain and Italy
made Eastern and Western Europe dominating region in the market of
anthopogon oil. High disposable income, governmental subsidies and
tax benefits encourage production and application of anthopogon oil
accelerates its market in North America region. Asia Pacific
excluding Japan is an emerging region because of the rapid industrial
and disposable income growth in the developing countries such as
India, Chian, Vietnam and Thailand, this growth is fueling the market
of anthopogon oil including other essential oil.
Global
Anthopogon Oil Market: Key Players
Some
of the market players accounting on anthopogon oil market includes
Sydney Essential Oils, Farotti Essenze, Biolandes, The Lebermuth
Company, HRF, doTerra, Essential Oils, Young Living Essential Oils, ,
Sydella Laboratoire, Moksha Lifestyle Products, Falcon and Ungerer
Limited among others
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