Gluten-free
food is mainly for people with celiac disease and that is around 1%
of the total population. Although the number of people suffering from
celiac disease has remained the same over the years, the number of
people following gluten-free diet has tripled. This is mainly because
gluten-free food is being perceived as healthier foods by consumers.
Gluten-free diet has become one of the most popular trends in the
U.S. The gluten
free food market is also driven by the growing prevalence of
obesity across countries in Europe and North America. Thus,
gluten0-free food has shifted from being a medicated product for
gluten-intolerant people to a lifestyle choice for millions
worldwide. According to the latest report by Transparency Market
Research (TMR), the global gluten-free food market will be worth
US$4.8 bn by the end of 2021.
Given
below are some of the key queries answered by TMR experts on the
gluten-free food market:
Q.
What are the factors boosting the demand for gluten-free food
products among consumers?
The
global gluten-free food market is thriving on account of a growing
awareness among an increasing number of consumers, regarding the need
to cut down on gluten from their staple food. This is because gluten
is known to add weight, which could result in obesity. Obesity causes
many other health issues and thus, there is a need to control and
manage weight. Hence, a large number of people are avoiding food
products containing gluten, irrespective of suffering from celiac
disease. Gluten-free food not only helps in weight management, but
also gives high energy levels, improves digestive health, and
regularizes the cholesterol levels of the body.
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more information on this report, fill the form @
http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=1509
Q.
What are the factors holding back the growth of the gluten-free food
market?
The
lack of awareness about celiac disease is one of the biggest
challenges of gluten-free food market. People are unaware about being
gluten sensitive and continue to eat food products containing gluten.
Celiac disease is going undiagnosed in many people. Moreover, celiac
disease is misinterpreted as an allergy rather than intolerance to
gluten. All these factors are restricting the demand for gluten-free
food.
Q.
What are the growth opportunities in the market?
Today,
manufacturers have started making a variety of gluten-free products
including baby food, pasta, and bakery products. This is proving to
be highly beneficial for the market, as a number of consumers find it
appealing to have food items that promise health benefits. Players
are introducing a variety of gluten-free bakery items with the help
of substitutes, pushing the growth of the market. It is anticipated
that several opportunities of growth shall open up if players in the
gluten-free food market venture into the fresh food vertical.
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