Yogurt
smoothie is a health drink which has high nutritional value. Yogurt
smoothies are found to be rich in vitamins, calcium, and essential
minerals. They have high fiber content and helps in maintaining
blood-glucose level and also plays a key role in lowering the
cholesterol level. The rapid urbanization and fast moving life has
made people incline more towards readily available ready to eat food
and grab and go drinks. Due to this trend the global market for
yogurt smoothie is expanding rapidly.
Yogurt
smoothies are observed to have relatively low calorie content as
compared to other fruit drinks. Since yogurt which is added in the
smoothies is a milk derived product, it contains milk proteins and
lactose (naturally occurring milk sugar) which increases the
metabolism rate. Yogurt smoothie contains probiotics which helps in
proper digestion and maintains a healthy gut. The protein content in
the yogurt smoothie also helps in reducing excess fat in the body.
Market
Segmentation:
The
yogurt smoothies market can be segmented on the basis of product
type, packaging, distribution channel, added content, and by regions.
On
the basis of product type, yogurt
smoothie market
can be segmented into two categories, organic smoothies and
non-organic smoothies. Due to increasing consumer demand for organic
products organic yogurt smoothie market segment is expected to grow
at higher rate. Based on the packaging type yogurt smoothies are
segmented in three types which includes tetra packs, glass bottles
and plastic bottles. Amongst packaging type market segments tetra
packs and plastic bottles segment is expected to grab higher market
share due to convenience.
Based
on the distribution channel, the global smoothie market can be
segmented into supermarkets/hypermarkets, online retail, convenience
stores, specialist stores and others. Furthermore, based on the fruit
content, the yogurt smoothie can be segmented into two broad
categories, artificially flavored yogurt smoothies and natural fruits
containing yogurt smoothie. Due to increasing health conscious
consumers preferring natural fruit based products, market demand for
natural fruit based yogurt smoothies is higher.
Market
Regional Outlook:
On
the basis of region, the yogurt market has been segmented into North
America, Latin America, Western Europe , Eastern Europe, Asia-Pacific
excluding Japan, Japan, and the Middle East and Africa. In regional
market, North America is considered to have the largest market for
yogurt smoothies. Due to the high nutritional value, low sugar
content, good shelf life and easy storage property, yogurt smoothie
ensures a rapid production rate. Hence, the global yogurt smoothie
market is expected to significantly increase the revenue contribution
over the forecast period.
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Market
Drivers and Trends:
The
Yogurt smoothie manufacturers mainly focuses on increasing the
nutritional content of the yogurt smoothie by experimenting with
unique flavors for enhancing the quality of the product without
compromising the shelf life and the natural flavor of the drink.
Increasing health concerns amongst people has escalated the market of
yogurt smoothies globally. Organic yogurt smoothies gaining
popularity as they are free of harmful chemicals and do not contain
any artificial additives.
High
consumption rate of probiotics and probiotic supplements amongst the
sportspersons has is another factor driving growth of the global
yogurt smoothie market, as it contains fair amount of probiotics
which helps in proper gut functioning. Increasing consumer demand for
on-the-go healthy snack options is another major factor fueling
growth of the global yogurt smoothie market.
Yogurt
Smoothie Market Key Players:
Some
of the key players in yogurt smoothie market include Bolthouse farms,
Innocent Drinks, Smoothie King, Naked Juice, Tropical Smoothie Café,
Boost Juice Bars Ltd., Dr. Smoothie, Stonyfield, Earth’s best and
others. Due to increasing popularity of yogurt smoothie as healthy on
–the-go snack option, market demand from global consumers is higher
and established players are focusing on new product innovations as
well as new entries are expected into the market.
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