Cake
mix are the powdered premix that contains all the necessary
ingredients needed for baking cakes. It can be used directly for the
preparation of cakes by adding desired amount of eggs or even by
using egg replacements according to one’s preferences. Wide range
of cake mixes are readily available in the market having high
nutritional value and various flavors. Increasing modernization and
busy schedule of women working in white collar sector has increased
the demands of ready-to-eat processed foods and powdered mixes
globally. The easy to bake powdered cake mixes and the authentic
flavors have made the global market of cake mixes grow at a higher
rate.
Food
additives present in cake mix helps in increasing the shelf life
without compromising its nutritional value. Cake mix manufacturers
are now also focusing on replacing potential food allergens by
non-allergenic healthy substitutes. People with allergies generally
prefer food products that are free of any dairy product or are
gluten-free. The easy availability of gluten-free and dairy-free cake
mix has therefore gained its popularity.
Market
Segmentation:
The
cake
mix market
can be segmented on the basis of product type, added flavors,
distribution channel, and by regions.
On
the basis of product type the cake mix market can be segmented into
two categories, white cake mix and yellow cake mix. Due to the
increasing health concerns amongst the present generation and
increasing demand to raise protein content in a food product, the
market of white cake mix is expected to grow at a higher rate as in
white cake mix only egg white is added which is a rich source of
protein. Also, based on the product origin the cake mix market can be
segmented in two categories, organic mix and non-organic cake mix.
Due to increasing awareness and people adopting healthy lifestyle,
the global market of organic cake mix is expected to expand at CAGR.
Based
on the type of added flavors, the cake mix market is segmented into
two types cake mix containing artificial flavors and cake mix
containing natural flavors. People globally tend to buy food products
that are free of any harmful chemical additives, therefore the market
of cake mix containing natural flavors is expected to raise. On the
basis of distribution channel, the cake mix market can be segmented
into supermarkets/hypermarkets, online retail, convenience stores,
specialist stores and others.
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Furthermore,
on the basis of flavors of the cake mix, the market can be segmented
into four major segments, chocolate cake mix, vanilla cake mix, lemon
cake mix and others.
Market
Regional Outlook:
On
the basis of region, the cake mix market has been segmented into
North America, Latin America, Western Europe , Eastern Europe,
Asia-Pacific excluding Japan, the Middle East and Africa. In regional
market, as Pillsbury’s market expanded which is based, North
America is considered to have the largest market for cake mix. Due to
the ready-to-bake property and good shelf life, cake mix market
ensures a rapid production rate. Also, the cake mix manufacturers are
taking into consideration the increasing trend of consumption of
sugar free products and therefore, the global cake mix market is
expected to significantly increase the revenue contribution over the
forecast period.
Market
Drivers and Trends:
The
manufacturers of cake mix focuses mainly on producing cake mix having
good nutritional value and which does not contain any allergens. The
increasing adoption of healthy life style has increased the demand of
sugar free and low fat cake mix. This trend has increased the
popularity of nutritional cake mix and so the cake mix global market
is expanding at a higher rate. Due to various available options of
cake mix including dairy- free cake mix, gluten- free cake mix and
low calorie cake mix, the global market is expected to expand at
CAGR.
The
increasing population of women entering the white collar sector and
their busy lifestyle is one of the major driving forces of the cake
mix market. Increasing rate of people becoming health conscious has
also influenced the cake mix market and has increased the demand of
organic cake mix and sugar free cake mix. Increasing Population in
the Asia-pacific regions is also considered to be one of the key
drivers of the cake mix market.
Cake
Mix Market Key Players:
Some
of the key players in cake mix market are Pillsbury, Duncan Hines,
Betty Crocker, Dr. Oetker, Farina Bella, Bob Red Mill, Hodgson &
Mill, Arrowhead Mills. The easy to bake property has increased the
demand of cake mix in global market. The established players are
experimenting to increase their products quality as well as new
entries are expected into the market.
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