Maca
powder is the extract of the maca plant root. Maca plant grows
particularly in high altitudes and is native to the Andes, Peru. The
plant has a strong traditional usage in Latin America and is well
known for enhancing fertility and as an aphrodisiac.
Market
Dynamics of Maca Powder Market
Maca
plants exotic status, beneficial functional properties and high
traditional usage result in the plant being referred to as a
superfood. Similar to other superfoods that have come from the Latin
American region, the maca root and its derived products are expected
to witness growth and eventual stabilization. The natural and organic
status of most maca plants is also a major factor driving the market.
The
market for maca powder is centered on its claim in controlling
infertility. Infertility is a crucial issue across the world. As per
the CDC data, about 7.5 million women between the ages of 15 and 44
in the U.S. suffer from impaired fecundity. This figure amounts to
over 12.3% of the women belonging to that age group. The rise in
consumption of products, especially natural-based products, have been
on a rise due to the increasing prevalence of infertility issues.
The
maca
powder market
faces several restraints in the form of low awareness and
availability, high price, lack of strong scientific evidence and
severe competition. Despite its uniqueness, the maca powders compete
with several other natural fertility solutions. The relatively high
price of the products also hinders the market in developing regions.
Market
Segmentation of Maca Powder Market
The
maca powder market is segmented on the basis of type, color and
application.
On
the basis of type, the market is differentiated into raw/regular maca
powder and gelatinized maca powder. The gelatinized maca powder is
heat treated in order to remove all starch content from the root and
also helps in concentrating the powder. The removal of starch helps
in the case of consumers with starch sensitivity and aids in
digestion. The drawback of the gelatinized version is that the heat
treatment kills all the enzymes and alters the nutrient profile of
the maca root.
On
the basis of color, the market is differentiated into black, red and
yellow segments. The yellow maca powder is the dominant segment with
an estimated market share of 60%. The yellow maca powder is well
suited for enhancing female fertility. Red and black maca powders are
considered rare and are used in products that claim to protect
against cancer, strengthen the bone structure, increase memory and
reduce stress and fatigue.
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On
the basis of application, the market is segmented into
pharmaceutical, therapeutic, nutritional powders, bakery products,
beverages and others. The several functional properties of maca
powder help in increasing its role as a therapeutic and medicinal
solution. The use of maca powder as a nutritional powder is
particularly high and is expected to witness maximum growth in the
coming years.
Regional
Outlook of Maca Powder Market
The
maca powder market in North America, Latin America, Western Europe,
Eastern Europe, Asia Pacific excluding Japan, Japan, and MEA is
covered in the report.
Latin
America is a major dominant region in the market due to a
historically high consumption and relatively easy availability. The
Asia Pacific region occupies a minor market share due to low product
awareness and high costs. North America and Europe are important
markets and major importers of the products. The demand for the
product is closely tied to the increasing health consciousness and
willingness of consumers to spend more on high quality and exotic
products.
Key
Market Players in Maca Powder Market
Some
of the key players of the maca powder market include Cosmic Nutracos
Solutions Private Limited (GAIA), The MacaTeam, LLC., The Organique
Co., Feel Good Organics, etc.
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