Starch
is a carbohydrate that is produced and used as an energy source by
most plants. Potato starches are derived from potatoes through a
process that leaves potato pulp and juices as by-products. The use of
potatoes as a source of starch, other than from being a food crop, is
a well-documented process that is rapidly gaining importance. Potato
starches find a wide array of applications in various food and
beverage, and industrial products due to several favorable functional
properties.
Potatoes
usually contain two different types of starch: amylose and
amylopectin. Amylopectin, which occupies over 80% of the potato
starch content, is the majorly used component in several applications
in food and industrial products.
Market
Dynamics of Potato Starch Market
The
potato
starch market
is influenced by several factors such as the demand for the
end-product, functional properties of potato starch, substitute
products, the relative price of potato starch and regulatory aspects.
The
use of potato starches in several common food products, such as
bakery and meat products, is an important driver for the market. The
increasing consumption and purchasing power in several Asian
countries are cited as the main factors driving the rise in food and
beverage market. Several of the industrial applications of potato
starch are also witnessing considerable growth.
At
a functional level potato starch offers several beneficial
properties. Since the starch is flavorless, it can be used in various
food products without impacting the flavor of the base material.
Potato starch is also being increasingly used in gluten-free material
as the major starch products are cereal-based and contain gluten.
Apart from these uses potato starch is also used as a thickener,
water binder, anti-caking ingredient and bulking agent. The other
important factor that is crucial to the market growth is the
increasing competition from substitute products such as corn starch,
rice starch, and tapioca starch. Due to identical properties, potato
starch is also considered an ideal candidate to replace cornstarch in
most bakery products.
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Genetic
modification of the potato plant is a key aspect of the potato starch
market. The development of potatoes that contain only amylopectin,
which is the majorly used ingredient, is an active area of research
and is touted to greatly increase efficiency and profitability for
the starch manufacturers. The 2010 EU ruling against BASF’s GM
potato, Amflora, is a drawback for the market in this context.
Amflora is a modified potato that is devoid of amylase and only
contains amylopectin. This ruling is reflective of the growing
consumer resentment against GM crops.
Market
Segmentation of Potato Starch Market
The
potato starch market is segmented on the basis of type and
application.
On
the basis of application, the market is segmented into food,
industrial and others. The food segment is further divided into
dairy, confectionery, soups and sauces, bakery products, meat and
others. The use of potato starch is expected to be on an increasing
trend in almost all the segments and perform particularly well in the
dairy, bakery and meat segments. The industrial segment is further
divided into paper, adhesive, textile and others segments. The
several beneficial functional properties of potato starch are driving
the industrial segment.
On
the basis of type, the market is segmented into GMO and non-GMO
segments. The GMO segment offers several advantages to the suppliers
but is plagued by increasing public and regulatory resistance. The
non-GMO segment is expected to increase at a considerably higher rate
owing to increasing preference for organic and natural products that
are processed to a minimal extent. This growth of non-GMO based
potato starch is an extension of the healthy food trend.
Regional
Outlook of Potato Starch Market
The
potato starch market in North America, Latin America, Western Europe,
Eastern Europe, Asia Pacific excluding Japan, Japan, and MEA is
covered in the report.
The
consumption of potato starch-based products is relatively higher in
North America and Europe. This high consumption is a result of the
high consumption of the end-use products. The market is expected to
witness significant growth in Asia Pacific and Latin America due to
increasing consumption in the emerging countries. From a production
standpoint, Asia and Europe dominate the market.
Key
Market Players in Potato Starch Market
Avebe,
Agrana Staerke GmbH, AKV Langholt AmbA, Changhong Potato Starch Co.,
Ltd., Emsland Group, Finnamyl Oy, Manitoba Starch Products, Ingredion
Incorporated, Cargill Incorporated, etc.
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