Mayonnaise
is a condiment that is used to influence or enhance the flavor of
many foods across the world. Traditionally oil, egg yolk and vinegar
or lemon juices are used as the base ingredients in preparing
mayonnaise, wherein the emulsifying properties of egg yolk stabilize
the oil and water emulsion. Eggless mayonnaise is a variant to this
traditional variety and uses emulsifying agents such as soy protein
in the place of egg yolk.
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Market
Dynamics of Eggless Mayonnaise Market
The
increasing popularity of eggless mayonnaise is a result of various
factors primary of which is the dietary shift towards plant-based
products away from animal-derived products. This shift is prominent
in the developed regions and is an extension of the growing health
consciousness among consumers.
The
more healthy nature of the eggless mayo can be demonstrated by the
fact that eggless mayonnaise contains approximately 19% lesser
calories than normal mayonnaise. This reduction in calorie content is
significant due to the increasing consumer focus on controlling
lifestyle diseases and in weight management.
The
other important factor that governs the market is the increasing
number of vegans across the world. As per the surveys of the vegan
society, the numbers of vegans in U.K. have increased by over 360%
during the 2006-2016 period. This increase is not a random phenomenon
but is complemented by increases across the world, with vegan-based
products considered a mainstream trend in certain regions.
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The
eggless mayonnaise market also faces certain regulatory restrictions.
These regulations are mainly centered over the legal definition of
the word mayonnaise and inclusion of egg. For instance, FDA issued a
warning letter to Hampton creek, which is a major eggless mayonnaise
manufacturer, that its product cannot be called as mayonnaise since
it does not contain egg. Despite the fact that the FDA later withdrew
this restriction, the confusion over the terminology is a drawback
for the market.
Market
Segmentation of Eggless Mayonnaise Market
The
eggless mayonnaise market can be segmented on the basis of ingredient
type, packaging and distribution channel.
On
the basis of the ingredient type, the market is segmented into soy
protein, pea protein, and others. Several popular and emerging brands
use pea protein as an emulsifying agent in the place of egg yolk. The
rapidly increasing demand for soy-based products is expected to drive
the market in a significant fashion. On the basis of packaging type,
the market is segmented into glass jars, plastic containers, and
pouches. The growth and size of each of these segments is a function
of the region in which they are marketed, the convenience offered and
the relative pricing.
On
the basis of the distribution channel, the market is segmented into
hypermarkets/supermarkets, convenience stores, online and others. The
hypermarket/supermarket segment occupies the major market share and
is expected to show robust growth, especially in the developing
regions. Several convenience and whole-foods stores are also expected
to show strong growth given the vegan/vegetarian nature of the
product.
Regional
Outlook of Eggless Mayonnaise Market
The
eggless mayonnaise market in North America, Latin America, Western
Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and MEA
is covered in the report.
North
America and Europe dominate the market due to the increasing demand
for plant-based foods and a generally high consumption of mayonnaise.
The market isn’t well established in Latin America despite the
popularity of traditional mayonnaise in the region. The market is
relatively minor in Asia Pacific but is expected to record rapid
growth owing to increasing consumption, retail penetration, and
urbanization. The other important aspect of the market is its
popularity in certain regions such as India.
The
rapid growth of eggless mayonnaise consumption in India is largely
attributed to the large vegetarian population and various social and
religious conventions of the country. It is estimated that over 80%
of the mayonnaise sales in the country are occupied by eggless
variety.
Key
Market Players in Eggless Mayonnaise Market
Some
of the key players of the eggless mayonnaise products market include
Hampton Creek, Trader Joe's, Unilever (Hellmann’s), Remia, Dr.
Oetker, Del Monte Foods, Inc., American Garden, Cremica Food
Industries Ltd., etc.
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