Weight
management is a regulatory procedure which is tough for both: a
two-legged and a four-legged. Malnutrition and obesity are the two
issues which are the resultants of a pet owner not being properly
educated about the proper canine nutrition. Susceptibility to
diseases, hair loss, dry skin, dandruff, poor eyesight, weak bones,
and teeth, as well as the risk of developing arthritis, are some of
the numerous symptoms of malnutrition in pets. On the other hand,
developing respiratory and heart disease, osteoarthritis, type 2
diabetes, high blood pressure and many forms of cancers –
especially intra-abdominal are the common disorders experienced by an
obese two-legged. The weight of pets is regulated by the
standardization of calorie intake. The amount of calorie that your
pet requires depend on two factors namely the activity level and
weight. Active pets require more energy. Furthermore, lactating pets
naturally need more energy to produce milk. The weight of the pet
also relates to its body size and a large body would need more energy
than a smaller one.
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Segmentation
The
global weight management food market can be segmented on the basis of
the following:-
- On the basis of pet type: dogs and cats
- On the basis of food form: dry, frozen, raw, treats and wet.
- On the basis of the additional special diets: GMO-free, gluten-free, grain-free, high-protein, indoor, low glycemic, low-protein, no corn no wheat no soy, prescription food, sensitive digestion, vegetarian and weight control.
- On the basis of life stage: adult, all stages kitten, puppy and senior.
- On the basis of breed size: all breeds, extra small, giant, large, medium and small.
- On the basis of packaging: cans, pouches, paper bags and trays.
- The distribution channel: internet market, hypermarkets, supermarkets, retail shops, exclusive pet shops and others. The internet market is the most potential of them all as the buyers present there is already looking for something special for their pets.
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Global
Market Drivers and Drivers
Controlling
the weight of the pets and to deal with the issues associated with it
has been the prime focus of the pet owners for a long time now which
in turn has turned the market for pet foods in terms of volume to be
huge and spreading all over the globe. Weight management pet food
market is anticipated to rise primly because of the modern-day aware
population which demand for healthy food for their pets. Also,
introduction of e-commerce web sites, exclusively for the pet care
products have given the small players to showcase their weight
management products globally.
This
has created a global demand for weight management pet foods products.
Humanization of pet foods have created a buzz in last few years.
Brands have put in a lot of options other than the conventional pet
foods like no added preservatives or 100% natural. Brands are putting
more efforts to manufacture pet foods which has an adequate
conglomeration of all the essential nutrients including complex
carbohydrates, proteins and added L-carnitine to help the body burn
more fat and sustain lean muscle mass. Continuous efforts have also
been made to change the trend of packaging of the pet food products
so as to support the brand identity and mainly backed by the idea of
majority equating the brand product quality with its packaging
quality.
Regional
Outlook
E-commerce
accounts for a large chunk in the sale of weight management pet food
market. Northern America and Europe at present are the principal
producers as well as consumers. Asia-Pacific & Japan are the next
big consumers of weight management pet food market. High growth in
the Asia Pacific region in terms of weight management pet food market
can be attributed to the strong demand from emerging economies such
as China and India.
Key
Players
The
major players who are driving the weight management pet food market
are Fromm Family Foods LLC, Hill’s Pet Nutrition, Inc, The Nutro
Comapany, Purina ( a part of Nestle group) ,THENAKEDDOG, Dr Tim’s
Pet Food Company, Blue Buffalo Co.Ltd, Precise Pet Products and
others.
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