Multi Nutritional Supplement Market: Increasing Purchasing Power in Emerging Economies Bodes Well for Market

Transparency Market Research (TMR) presents new market study on the global multi nutritional supplement market for the 2016-2024 period. The report, titled “Multi Nutritional Supplement Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2016 – 2024,” is a professional study to comprehend the growth curve of the market during the aforementioned forecast period.

As a general trend, consumers are around the world are increasingly becoming aware about food and nutrition for health and well-being. As everyday food fails to fulfill complete nutritional requirements, the demand for nutritional supplements is on the rise. Some of the nutritional supplements available are vitamin supplement, mineral supplement, sports supplement, herbal supplement, and meal replacement supplement.

Moreover, with hectic lifestyle in urban areas where both the partners are working does not leave adequate time to cook food will all the necessary nutrition. For instance, athletes and sportsmen require vitamin and mineral supplements for their strenuous schedules. Hence, the use of multi nutritional supplements are gaining popularity to fulfill nutritional gaps.

The rising disposable income of individuals and improving economic conditions has led to increased spending on dietary supplements. Also, consumers prefer using multi nutritional supplements instead of several supplements for all-in-one convenience and for less chances of missing the supplement.

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Health stores, hypermarkets, drug store, and supermarkets are major channels for dispensing multi nutritional supplements. Key companies operating in the market often promote their products through medical professionals. These companies also promote their products through gym instructors and trainers. Other than these medium, social media has coming up as an efficient medium for promoting nutritional supplement products and for holding promotional campaigns. These factors are collectively favoring the growth of multi nutritional supplement market.

Despite strong demand for these products, the high cost of multi nutritional supplements is the primary factor challenging the market’s growth. Nevertheless, the market is expected to witness lucrative opportunities in developed regions such as North America and Europe due to easy availability of nutritional supplements and high spending on these products. The increasing purchasing power and increasing awareness about the use of nutritional supplements for well-being will bode well for the growth of the Asia Pacific and Latin America regional markets.

In terms of consumers’ age, women, adults, infants, pregnant women, and elderly persons are the segments into which the market can be divided. In terms of form, the market can be divided into gel capsules, soft gels liquids, capsules, and tablets.

On the basis of geography, the global multi nutritional supplements market can be studied with respect to North America, Eastern Europe, western Europe, Asia Pacific excluding Japan, the Middle East and Africa, Latin America, and Japan.

The report mentions and profiles key vendors in the multi nutritional supplement market, namely Nature’s Bounty Inc., Puritan’s Pride Inc., Amway, and Rexall Sundown Inc. among others.