Tea
is a very popular beverage prepared by boiling leaves and buds
obtained from the plant of Camellia sinensis. Cultivation of organic
tea is done without the use of harmful fertilizers and pesticides
which contain harmful chemicals. The harmful chemicals may enter our
food chain and can lead to severe health problems.
Tea
is considered to be a refreshing drink which helps in reducing stress
and is consumed worldwide. Organic tea is rich in antioxidants and
flavonoids. Flavonoids are beneficial in reducing the risks of
cardiovascular diseases and also help in lowering cholesterol. They
are considered to have anti-cancer and anti-ageing properties which
make them a healthier choice.
Market
Segmentation
Organic
tea market can be segmented on the basis of type, form,
packaging type, distribution channel, and regions.
Based
on the type, organic tea market is segmented into five major segments
which include white organic tea, green organic tea, black organic
tea, oolong organic tea, and others. Out of these, black organic tea
segment is estimated to occupy a dominant market position. Also, due
to the increasing awareness amongst people about the health
advantages obtained from green tea, the organic green tea market is
expected to grow in the given forecast period.
On
the basis of form, organic tea market can be segmented into dried
leaf, powder, liquid (organic iced tea) and others. The organic tea
available in the dried leaf form is being increasingly consumed and
the market is expected to grow at a higher rate.
Based
on the packaging type, organic tea products are sold in the form of
paper pouches, cans, cartons, tea bags and others. Due to easy
storage and greater shelf life, carton packages of organic tea are
more preferred over others.
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On
the basis of the distribution channel, organic tea market can be
segmented into supermarkets/hypermarkets, convenience stores, online,
specialty stores and others. Supermarkets/hypermarkets segment
contributes more as distribution channels for organic tea and is
expected to grow at a high rate.
Market
Regional Outlook
The
global organic tea market can be divided into major regions which
include North America, Latin America, Western Europe, Eastern Europe,
Asia Pacific excluding Japan, Japan and the Middle East and Africa.
Asia-Pacific is considered to be a potential market for organic tea
products, countries like India and China are found to be contributing
more to the market revenue. Also, due to the beneficial medicinal
properties, North America is expected to expand their organic tea
market in the given forecast period.
Market
Drivers and Trends
Organic
tea has widespread applications as a healthy food and is particularly
suited for people suffering from obesity, heart diseases, and high
cholesterol. The increasing consumer demand for healthy food and
beverage products is a major driver for the organic teas. The tea is
very popular for reducing excess body fat and in increasing the
metabolic rate without any significant side effects. Due to the
organic production of the tea, the prominent qualities and the
medicinally important compounds present in the tea do not get lost.
This makes it a healthier tea compared to other products.
Organic
tea is now widely used in various forms. It is also available in the
form of oil, as organic tea oil extracts. This form is finding
increasing use as it easy to store and has the greater shelf life.
Organic tea contains anti-microbial agents making them a healthier
drink than others.
The
other important market trend is the introduction of several new
organic tea flavours. Due to the increasing awareness amongst
consumers about the harmful chemical constituents of most packaged
food products, the global market for organic tea is expected to
register a robust growth rate.
Organic
tea Market Key Players:
Some
of the key players in the market include Tata Tea Limited (Tetley),
Alkaloid AD Skopje (Good Nature), R.Twining and Company Limited,
Unilever (Lipton), Organic India, Ceylon Organics Limited, The Stash
Tea Company etc.
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