Global Brown Sugar Market: Health Benefits and Enhanced Taste Augmenting Uptake, says TMR

Growing awareness regarding the health benefits of brown sugar over white sugar is the primary factor augmenting the demand for the former, according to a recent study by Transparency Market Research (TMR). The report, titled “Brown Sugar Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 – 2025,” presents an all-inclusive illustration of the market for brown sugar in its current scenario and based on an analysis of all the driving and restraining factors, it estimates the future state of the market until 2025. The report has been prepared to act as a reliable business document for the audiences such as producers of brown sugar, traders and distributors, government bodies, and venture capitalists and investors. The report also profiles a number of leaving vendors, evaluating their market shares and exploring their product portfolio, in order to represent the nature of the competition.

The report observes that the prevalence of diabetes and several other heart diseases in which sugar intake needs to be controlled, brown sugar is quickly turning into a viable option for its molasses content, especially for consumers who have a sweet tooth. Brown sugar is not only nutritionally superior than white sugar, it offers distinctive flavor and taste to the consumers, and this flavor is now gaining preference among the wider audiences and thereby augmenting the demand in the global brown sugar market. In addition to that, since the production method of brown sugar is quite similar to white sugar, the producers of the latter are also shifting to the production of the former and thereby presenting more products in the market to choose from, and favoring the market’s growth rate. The prosperity of the food and beverage industry, with increasing demand for bakery products and confectioneries is also expected positive reflect on the global brown sugar market during the forecast period.

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Based on color intensity, the global market for brown sugar can be segmented into dark brown and light brown sugars. The darkness of this sugar depends entirely on the molasses content and changes the taste. In terms of the nature of the product, this market can be bifurcated into regular brown sugar, organic brown sugar, and natural brown sugar. While regular brown sugar is produced by adding color and taste enhancers, natural brown sugar is obtained in traditional manner of preserving the natural essence. Organic brown sugar has the most nutritious values, and hence is the costliest too among the three. Application-wise, the market can be segmented into bakery products, syrups, beverages, confectioneries, and others.

Geographically, North America and Europe serve most of the demand in the global brown sugar market, owing to a sweet depended food culture, although Asia Pacific is also expected to expand during the forecast period, which will be a result of thriving food industry in this region and increasing popularity of confectioneries and bakery products in countries such as India and China.

Billington’s, Copersucar S.A., Shree Renuka Sugars Ltd, Eliora Internacional Ltda, Cargill Inc., Thipphawan Sugar, Suem Do Brasil Embadagen Ltda, and India Tree Inc., are some of the key companies currently participating in the global brown sugar market.