Spreadable
butter is a type of butter which remains softer even at colder
temperatures and it can be used as a spreading agent which gives a
significant advantage over conventional regular butter apart from the
fact that their nutritional value remains same. Spreadable butter was
first introduced in New Zealand by using fractionation technique, in
which parts of the butterfat are selected and recombined. Since the
first production of spreadable butter, various new technologies are
constantly being implemented in its production globally. Spreadable
butter contains blends of butter and vegetable oils which contains
half of the saturated fat of butter having similar calorie and total
fat count.
Spreadable
Butter Market Segmentation:
Spreadable
butter market
is segmented on basis of distribution channels which includes
supermarket/hypermarket, speciality stores, online sales, retail
stores and departmental stores. The ability to remain soft in cold
temperatures, allowing to be used straight out of the fridge and its
availability in various flavours and options is making it popular
among consumers which is the reason for the increase in the sales of
Spreadable Butter in every distribution channel.
Spreadable
Butter Market is segmented on basis of contents as dairy (butterfat)
content and non-dairy content. Dairy (butterfat) content is further
sub segmented into high butterfat content and low butterfat content.
Key
application of spreadable butter is in food process market which
includes bakery, dairy, confectionary, beverages, convenience food
and others. Moreover, as of the recent trends, the demand for the
Spreadable Butter has increased as it is easily spread and also comes
in different forms like salted and unsalted, with varying content of
butterfat as per end user requirement. Hence, the global spreadable
butter market is expected to significantly increase the revenue
contribution over the forecast period.
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Spreadable
Butter Regional Outlook:
The
global market for spreadable butter is expected to show a healthy
growth during the forecast period. Globally among all the regions,
Europe is expected to account for the highest share followed by
Asia-Pacific in the near future. Middle Eastern region is expected to
grow at the highest growth rate. In terms of production, Asia-Pacific
region notably New Zealand is the key producer for Spreadable Butter.
Increasing demand for spreadable butter due to various nutritional
benefits, has strengthened the growth of global spreadable butter
market and hence is projected to significantly expand the revenue
contribution of the market over the forecast period.
Spreadable
Butter Market Drivers:
Nutritional
studies show the benefits and advantages of natural ingredients in
diet results in a preference for spreadable butter by consumers.
Various new innovative ways in the production of spreadable butter
through which 100% pure spreadable butter can be obtained and the
addition of other ingredients while the production of spreadable
butter, providing variety of options to consumers also fuel the
demand for spreadable butter. Apart from these, varying butterfat
content in spreadable butter attracts consumers to buy this product
according to their needs.
Spreadable
Butter Market Restraints:
However,
there are some restraining factors which are expected to hinder the
spreadable butter market growth of which includes the macroeconomic
factors such as government regulation regarding the production,
licensing, export and import traditions and tariffs hinders the
market growth for spreadable butter. Moreover, the varied grading
system of the butter based spread, which is a class of Spreadable
Butter, in different markets on basis of butterfat content creating a
hassle. Furthermore, the availability of other alternatives to
spreadable butter such as margarine which provides an option to the
consumer to choose among products.
Spreadable
Butter Market Key Players:
Some
of the major players operating in spreadable butter market are
Fonterra Co-operative Group, Danish Dairy Board (Arla Foods), Dairy
Crest, Ornua, Unilever. The companies in this market are expected to
expand their business by the enhancement of portfolio for the product
in global spreadable butter market.
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