Pet
foods are specialized food comprising plant or animal material. The
market for the same is segmented as pet snacks, treats, and
beverages. Pet snacks usually referred for intake nutrition, with
high-quality ingredients. While treats referred as a tool to the
reinforcement of positive behavior in pets. Beverages likely to be
referred as liquid consumables to satisfy thirst. Pet snacks usually
consist of baked products like biscuits, dried vegetables or fruits,
and roasted grains. Treats usually consist of jerky, dental chews and
others. Being proactive, owner requires more variety of snacks and
treats drive market growth and competition. Increased pet
humanization and adoption drive the global market forecasted with a
positive growth rate. Increased number of nuclear families having
pets as a family member creating more demand for pet food products.
Pet
Snacks and Treats Market Segmentation
Pet
snacks and treats
are basically segmented on the basis of product type, product form,
animal type, and distribution channels. Segmentation by product type
includes eatable and chewable product. Snack products are mostly
eatable, while treats are both eatable and chewable. Among these
eatable segment dominates the market in terms of volume. Further
segmentation by animal type includes dogs, cats, birds, aquatic
animals and others. Products like jerky are offered by the
manufacturer for dogs and cats both. While Fillets and grain holders
are offered for birds. Similarly, dried products like vegetables,
fruits, small fishes, and plankton are offered for aquatic animals.
Among all of these, dog segment dominated the market due to more
preference for dogs during pet adoption, followed by cat segment. It
can also be segmented on the Basis of product form includes dry, wet,
powdered, and others. Among all of these dry product segment drive
major share in terms of volume. Segmentation can also be done by
distribution channels includes specialty outlet, supermarkets,
pharmaceutical retail, pet shops and online retailing. Among all of
these, the supermarket segment is the leading distribution channel in
the market.
Segmentation
can also be done on the basis of geographical regions includes seven
major regions – North America, Western Europe, Asia-Pacific
Excluding Japan (APEJ), Japan, Eastern Europe, Latin America and the
Middle East & Africa (MEA). Among all of these regions, North
America market is expected to represents positive growth in terms of
mass consumption over the forecast period. Meanwhile some regions of
Europe, Asia-pacific, and Japan is expected to represent continuous
growth in terms of pet adoption over the forecast period.
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Pet
Snacks and Treats Market Drivers and Trends
Improving
financial conditions and changing consumer behavior towards pet has
brought a noticeable shift among people towards pet healthcare and
wellness. Increasing acceptance for pet adoption in the high-income
group along with the middle-income group is expected to drive an
expansion of the market. Online retailing, media advertisement is
expected to be an emerging distribution channel. Lack of awareness
regarding proper usage of chewable treats leads to improper dental
care. So owner consulting vet suggested to adopt products with
additional benefit through innovative dental care like rawhide
chewable which are easy to consume. Allergies with active ingredients
expected to be a restraint for the market. Due to regulatory issues
and laws related pet adoption is expected to restraint the market in
near future.
Pet
Snacks and Treats Market Key Players
Some
of the major players operating in Pet Snacks and Treats Market
includes Mars Petcare, Nestlà Purina PetCare, P&G Pet Care,
Hill's Pet Nutrition, Del Monte Pet Products, Nutriara Alimentos
Ltda, InVivo NSA, Debifu Pet Products Co. Ltd, Diamond Pet Foods,
J.M.Smucker (Big Heart), Royal Canin, Agrolimen Sa etc. Among all of
these, Nestlà Purina is expected to be a dominating player in the
market. Other key players in pet snacks & treats market are
focused on high R&D to develop high quality of products with a
more application scope.
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