While
the margarine market continues to gain from the prosperity of the
food industry, the demand for butter is escalating too owing to
consumer preference for healthy food to compensate their restless
lifestyle and poor eating habits, according to a recent report by
Transparency Market Research (TMR). The report, titled “Butter
and Margarine Market - Global Industry Analysis, Size, Share,
Growth, Trends and Forecast 2015 – 2023,” anticipates this shift
in consumer preference to significantly influence the future of
market for butter and margarine. The report is a quantitative and
qualitative analysis of the current scenario of the global market for
butter and margarine, and aspires to serve as a credible business
document for identities venturing in this market’s value chain.
Among the key features of the report is the section on company
profiles, in which several prominent vendors of butter and margarine
have been studied for their products, regional presence, global
shares, and latest strategic developments.
The
report finds that for nearly four decades, butter was blamed for
several ill-effects such as heart diseases, obesity, and high
cholesterol but in the recent past, it is now perceived as more
healthy in comparison to margarine as it is more natural, and hence
the uptake is escalating. Moreover, the report also credits
increasing disposable income among the urban population across the
world as another prominent reason driving the global butter and
margarine market, apart from the thriving food industry. Product
innovation, with which applications in cooking and baking is
increasing, is another factor augmenting the demand for butter and
margarine. However, government regulations regarding the
manufacturing and marketing of these products as healthy for
consumption, growing obesity problems, and escalating health concerns
are some of the factors hindering the market from attaining its full
potential.
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On
the basis of usage, the global market for butter and margarine can be
categorized into spreadable and non-spreadable. By product type, this
market can be categorized into cream and whipped butter, cultured
butter, uncultured butter, liquid margarines, butter margarines, and
other margarine varieties. Geographically, the global butter and
margarine market can be bifurcated into several regions including
North America, Asia Pacific, Europe, Latin America, and the Middle
East.
AMUL
India, Farmers Cooperative Creamery, Arla Foods, Deam Foods Company,
OJSC Creative Group, Friesland Campina, and Kraft Foods are some of
the leading companies currently operational in the global butter and
margarine market. The competition in this market is quite stiff with
the presence of several country-wide and regional players, although
the key companies are ahead of the curve with their established brand
name, regular product innovation, and aggressive marketing.
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