Vitamin
E is a significant antioxidant which helps against free-radicals and
it can be conserved longer by the tissues in the body as compared to
man-made vitamin E. Natural vitamins has seen increased demand from
the end users in recent past. Natural
source vitamin E includes tocopherols and tocotrienols.
Apprehensions related to toxic chemicals in products such as food
products, beverages, pharmaceuticals and personal care have driven
the rapid growth in sales of natural vitamin E. Supplements for
nutrition and food & beverage enrichment are the present primary
markets for natural vitamin E, while, personal care and animal
nutrition are anticipated to be potential markets in the near future.
Regionally,
North America, especially U.S. is the largest market for natural
source vitamin E. Europe also has a large market for natural source
vitamin E, especially Germany, France, Italy, Spain and UK. Asia
Pacific constitutes the fastest growing market led by China, India &
Japan. The drivers for this market can be enlisted as the growing
awareness among people about the benefits of natural source vitamins
and different companies offering different range of healthy products
which contain vitamins. Some companies (PepsiCo, Sunmagic, Aptitude
Life Ltd.) have launched health drinks containing vitamin E and a few
have launched biscuits containing vitamins. Thus change in the
options of consuming vitamins has given these nutrients a boost in
market. The challenge for this market lies in supply-demand
disproportion for raw materials to a certain extent. The
opportunities lie in deploying more technological innovations to
maintain the global supply chains thus reducing the raw material
procurement cost would lead to a profitable business proposition.
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Some
of the major players in this market are Beijing Gingko Group, BASF
Corporation, BTSA, COFCO Tech Bioengineering, Carotech Bhd, Davos
Life Science, Fenchem Biotek, Vitae Naturals, Eisai Food &
Chemical, Ranbaxy, PepsiCo DSM Nutritional Products and Archer
Daniels Midland Company.
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