Potassium
sorbate is a kind of salt or chemical that has wide applications in
food and beverages as a preservative, as a chemical for industrial
purpose and as a type of solution in personal care products. The
demand for potassium sorbate is especially high in the food industry
where it has greater demand in preprocessed foods. In terms of its
functionality, it is used as a preservative to keep food from
spoiling as its prime function is to prevent the growth and
proliferation of fungus, microbes, mold, and yeast. The reason behind
its excessive usage in the food industry is that it does not have any
effect in terms of taste, color and smell of food. It helps protect
food from decomposition, which is driving the sales of potassium
sorbate.
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Potassium
Sorbate Market: Dynamics
The
increasing demand for processed food is one of the major drivers
behind the rising demand for potassium sorbate in global market. With
food manufacturing companies offering products with a longer shelf
life, the use of potassium sorbate in food products is expected to
remain strong. On the other side in terms of trends, potassium
sorbate is gaining importance because of the increased consumption of
baked foods, processed fruits, vegetables and fast food products.
However, the excessive consumption of potassium sorbate can cause
health problems such as nutritional deficiencies, problems of
vomiting, diarrhea etc. which may restrain the market’s growth in
the near future.
Potassium
Sorbate Market: Segmentation
The
potassium sorbate market is segmented on two different criteria: Type
and application. By type, the market is composed of granule, powder,
and liquid form. Among these, the granules segment contributes the
largest share. Market segmentation on the basis of application
includes food and beverages, pharmaceutical products, personal care
and industrial usage. Furthermore, the food and beverage segment is
sub-segmented into bakery, dairy products, canned foods, carbonated
beverages, non-carbonated beverages, and powdered mixes. The greater
part of the demand for potassium sorbate comes from the food
processing industry followed by pharmaceutical and cosmetic sectors.
On
analyzing the demand of potassium sorbate, it is observed that
highest percentage of its application is in canned fruit and
vegetable products, canned meat, desserts and from dairy sector which
include products such as cheese, ice-cream, and yogurt. An analysis
of the market share pie shows that the majority of the demand for
potassium sorbate is from the food and beverage industry. This is due
to the increasing demand for processed food products among the
growing population in emerging economies of world. On the other side,
potassium sorbate is also gaining demand in the wine industry where
it is used in the fermentation process and also as a stabilizer in
the beverage industry to prevent beverages from secondary
fermentation and reinfection. Similarly, in personal care products,
it is used in shampoos, lotions, and creams. It is also used in
industrial coatings to prevent industrial products from fungus,
yeast, and mold.
Regional
Outlook of Potassium Sorbate Market
On
the basis of geography, the market can be split into seven different
regions: North America, Latin America, Eastern Europe, Western
Europe, and Asia-Pacific region, Japan and Middle East and Africa.
Asia-Pacific region is expected to be a lucrative market. China is
expected to account for a substantial share in terms of volume
contribution. On the other side, in terms of consumption, the U.S. is
expected to be the largest consumer of potassium sorbate in the world
followed by Europe.
Key
Players in Potassium Sorbate Market
Leading
players in the potassium
sorbate market are APAC Chemical Corporation, FBC Industries,
Inc., Parchem Fine & Specialty Chemicals, WANGLONG CHEMICALS,
Sorbic International PLC, Jinneng Science and Technology Company
Limited, ICIS, TENGZHOU AOLONGCHEMICAL CO., LTD. and Lubon Industry
Co., Ltd.
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historical developments, and analyzing the present scenario and
future projections based on optimistic and likely scenarios. Each
research report serves as a repository of analysis and information
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markets, technology developments, types, applications, and the
competitive landscape.
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