Helianthus
annuus is a large annual forb of the genus Helianthus grown as a crop
for its uses as edible oil, edible seeds/ fruits, commonly known as
sunflower. The sunflower plant has an erect rough-hairy stem,
reaching typical heights of 3 meters i.e. 9.8 ft. For cultivation and
growth of healthy helianthus
annuus plants we need full sun, fertile, moist and well-drained
soil with heavy mulch.
Sunflower
seeds are used as snack food, process sunflower is also used as
alternative for peanut butter all over the world. In Germany
sunflower seed bread is very popular like wheat bread in other parts
of the world. It is sold as bird food, for oil extraction,
preparation of salads, as medical ointments etc. Sunflower is also
popular for its uses in dyes and body paints.
Sunflower
has got its high important in all over the world due to its uses in
production of biodiesel and margarine (artificial butter made up of
vegetable oil and water) as it is cheaper than olive oil. Helianthus
annuus is also very useful in extraction of toxic chemicals from
water and soil.
Helianthus
Annuus Market: Segmentation
Helianthus
annuus market is segmented on the basis of its products available in
the market as sunflower seed, primary processed sunflower oil and
secondary processed sunflower oil. Again the sunflower seed market is
sub segmented into snacks and animal feed. Further primary processed
sunflower oil is sub segmented into animal feed (oilcake), cooking
oil and industrial consumption.
Helianthus
annuus market is also segmented according to its applications which
includes food, ornamental, personal care and biofuel. Sunflower is
essentially used for production of oil as its high ratio of
polyunsaturated fatty acids and its good stability characteristics.
In skin care industry sunflower oil is used as it is rich in vitamin
E.
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Helianthus
Annuus Market: Regional Outlook
Helianthus
annuus is native species to North America, and popularly being used
as high energy food source. Being native America it is one of the
major regional market for sunflower. In Latin America region
Argentina is top producer of sunflower seeds and sunflower products
by volume. Europe is another major grower of sunflower with Ukraine
gains maximum shares by volume, followed by Russia. The Russia,
Argentina and Ukraine are referred as the “Sunflower Triangle”.
These three countries accounts for almost worlds half market
production of sunflower. In Asia Pacific region China is major
producer. Amongst MEA regional market Turkey stands as a major
producer and consumer of sunflower products.
Asia
Pacific is the fastest growing market and it is one of the major
importer for helianthus annuus, India tops in exports on country
level followed by Pakistan. MEA is another major import market with
Turkey as prominent market player at country level. Helianthus annuus
is also imported in few parts of Europe.
Helianthus
Annuus Market: Drivers
Emerging
health consciousness and increased uses of high quality oils and food
products is the prime market driver for sunflower oil. Because of
high proportion of unsaturated fatty acids contents, near absence of
toxic substances, light color and good flavor, market demand for
sunflower is more demanded over the soybean products. It is fourth
most important oilseed crop in the world. By product of sunflower oil
extraction is protein rich which is blended with soybean meal and
being used as livestock feed.
Growing
market consumption and demand for breads, cakes, and healthy snacks
is fueling market demand of sunflower seeds and sunflower derived
products. The emerging demand for healthy and protein rich bird feed
has become market growth driver of sunflower seeds.
Emerging
demand for bio oil manufactured using natural substances is another
market driver for sunflower. Increased negative perception about palm
oil in Eastern Europe, U.S and Australian consumers has lead user
preferences shift towards sunflower products, which is fueling market
demand for helianthus annuus oil.
Helianthus
Annuus Market: Key Players
The
growing world sunflower market is encouraging entries of new players
in the market. Few of the key players include Cargill Ltd. Poholy Oil
(Dnipropetrovsk Oil Extraction Plant (DOEP). Monsanto, DuPond,
Syngenta, Sindan Organic, Blue Dimond Growers Inc., Archer Daniels
Midland Co., Kernel ltd., Soloma Ltd., Oliyar Production Company ,
McCormik and Company, Richardson International, Macjerry Ltd, KWS AG,
Skata, Land O’ Lakes, Taikii, Asagir Ltd. etc.
These
are only few prominent players. However, the emerging markets for
sunflower products have fueled entry of local players into
non-traditional markets.
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report offers a comprehensive evaluation of the market. It does so
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historical developments, and analyzing the present scenario and
future projections based on optimistic and likely scenarios. Each
research report serves as a repository of analysis and information
for every facet of the market, including but not limited to: Regional
markets, technology developments, types, applications, and the
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