Sunflower Oil Market Outlook and Forecast by 2025

Sunflower is native to North America and belongs to family Asteraceae. The oil derived from sunflower is used for cooking and frying purpose globally. Sunflower oil is rich in oleic acid, linoleic acid and other nutrients which helps in lowering bad cholesterol and increases good cholesterol in blood. The seed contains 40-45% oil, two other types of sunflower oil are also available high oleic and mid oleic based on the oleic content present in oil after extraction. Sunflower oil contains high content of vitamin E and is low in saturated fats along with these properties it also contains tocopherols, carotenoids and waxes. Sunflower is good for health and it is being used for cooking and frying in industries and food manufacturing services.

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Global Sunflower Oil: Market Segmentation

The global sunflower oil market is segmented on the basis of application, end user, distribution channel and region. The sunflower oil market is segmented on the basis of application such as food, pharmaceuticals and cosmetics. The sunflower oil market in food segment is further segmented as bakery, confectionery and convenience food. In cosmetics sunflower is used as emollient as it contains high vitamin E content, it helps in softening dry skin. In pharmaceuticals sunflower oil is used as carrier for active ingredient in soft gelatin capsules and in production of salves and creams. Sunflower oil has longer shelf life which is an ideal condition for manufacturing cosmetic products and helps in protecting skin and has healing properties when applied to bruises on skin and other skin conditions. The sunflower oil market is segmented on the basis of end user can be segmented as industrial, food services and household. The sunflower oil market is segmented on the basis of distribution channel as supermarket/hypermarket, retails stores and online stores. Hence, the global sunflower oil market is expected to have robust growth over the forecast period owing to increasing population and increasing demand for fried food products.

Global Sunflower Oil Market: Regional Outlook

The global sunflower oil market is geographically divided in key regions such as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific, Japan, and Middle East and Africa. Globally Asia Pacific and Eastern Europe are expected to get highest growth in terms of production and consumption due to increasing population and rising demand for sunflower oil due to its health benefits. Countries such as China and India in Asia Pacific region produce and export sunflower oil majorly to North America, Eastern Europe, Western Europe and Middle East. Industrial utilization coupled with household use of sunflower oil is strengthening the growth of the sunflower oil market in terms of revenue contribution over the forecast period.

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Global Sunflower Oil Market: Growth Drivers

The sunflower oil market is driven by the factors such as utilization of the sunflower oil for frying food products such as bakery products, confectionery and for cooking food. There is increase in demand for the sunflower oil as it is good for heart, skin and keeps bad cholesterol under check which is also fuelling the sunflower oil market. Sunflower oil is also being used in manufacturing cosmetic products for protecting, moisturizing and recovery of skin from bruises and other skin problems. In pharmaceuticals sunflower oil is used in the production active ingredient carrier and production of creams and gel for fast absorbance, it is expected to increase the demand of the sunflower oil globally. These factors are expected to fuel the growth of the global sunflower oil market during the forecast period.

Global Sunflower Oil Market: Key Players

Some of the key players identified across the value chain of the global sunflower oil market includes Archer Daniels Midland Company, Cargill Incorporated, Colorado Mills, CHS Inc., Oliyar Production Company, Delizio, Mcjerry sunfloweroil, PPB Group Berhad, ConAgra Foods, Inc, Marico and Rein Oil CC. The companies are expected to expand their business by enhancing their product portfolio in global sunflower oil market. The companies are projected to frame certain strategies in future in order to gain the competitive advantage in global sunflower oil market till 2025.

Helianthus Annuus (Sunflower) Market Size and Share Professional Survey 2016-2024

Helianthus annuus is a large annual forb of the genus Helianthus grown as a crop for its uses as edible oil, edible seeds/ fruits, commonly known as sunflower. The sunflower plant has an erect rough-hairy stem, reaching typical heights of 3 meters i.e. 9.8 ft. For cultivation and growth of healthy helianthus annuus plants we need full sun, fertile, moist and well-drained soil with heavy mulch.

Sunflower seeds are used as snack food, process sunflower is also used as alternative for peanut butter all over the world. In Germany sunflower seed bread is very popular like wheat bread in other parts of the world. It is sold as bird food, for oil extraction, preparation of salads, as medical ointments etc. Sunflower is also popular for its uses in dyes and body paints.

Sunflower has got its high important in all over the world due to its uses in production of biodiesel and margarine (artificial butter made up of vegetable oil and water) as it is cheaper than olive oil. Helianthus annuus is also very useful in extraction of toxic chemicals from water and soil.

Helianthus Annuus Market: Segmentation

Helianthus annuus market is segmented on the basis of its products available in the market as sunflower seed, primary processed sunflower oil and secondary processed sunflower oil. Again the sunflower seed market is sub segmented into snacks and animal feed. Further primary processed sunflower oil is sub segmented into animal feed (oilcake), cooking oil and industrial consumption.

Helianthus annuus market is also segmented according to its applications which includes food, ornamental, personal care and biofuel. Sunflower is essentially used for production of oil as its high ratio of polyunsaturated fatty acids and its good stability characteristics. In skin care industry sunflower oil is used as it is rich in vitamin E.

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Helianthus Annuus Market: Regional Outlook

Helianthus annuus is native species to North America, and popularly being used as high energy food source. Being native America it is one of the major regional market for sunflower. In Latin America region Argentina is top producer of sunflower seeds and sunflower products by volume. Europe is another major grower of sunflower with Ukraine gains maximum shares by volume, followed by Russia. The Russia, Argentina and Ukraine are referred as the “Sunflower Triangle”. These three countries accounts for almost worlds half market production of sunflower. In Asia Pacific region China is major producer. Amongst MEA regional market Turkey stands as a major producer and consumer of sunflower products.

Asia Pacific is the fastest growing market and it is one of the major importer for helianthus annuus, India tops in exports on country level followed by Pakistan. MEA is another major import market with Turkey as prominent market player at country level. Helianthus annuus is also imported in few parts of Europe.

Helianthus Annuus Market: Drivers

Emerging health consciousness and increased uses of high quality oils and food products is the prime market driver for sunflower oil. Because of high proportion of unsaturated fatty acids contents, near absence of toxic substances, light color and good flavor, market demand for sunflower is more demanded over the soybean products. It is fourth most important oilseed crop in the world. By product of sunflower oil extraction is protein rich which is blended with soybean meal and being used as livestock feed.

Growing market consumption and demand for breads, cakes, and healthy snacks is fueling market demand of sunflower seeds and sunflower derived products. The emerging demand for healthy and protein rich bird feed has become market growth driver of sunflower seeds.

Emerging demand for bio oil manufactured using natural substances is another market driver for sunflower. Increased negative perception about palm oil in Eastern Europe, U.S and Australian consumers has lead user preferences shift towards sunflower products, which is fueling market demand for helianthus annuus oil.

Helianthus Annuus Market: Key Players

The growing world sunflower market is encouraging entries of new players in the market. Few of the key players include Cargill Ltd. Poholy Oil (Dnipropetrovsk Oil Extraction Plant (DOEP). Monsanto, DuPond, Syngenta, Sindan Organic, Blue Dimond Growers Inc., Archer Daniels Midland Co., Kernel ltd., Soloma Ltd., Oliyar Production Company , McCormik and Company, Richardson International, Macjerry Ltd, KWS AG, Skata, Land O’ Lakes, Taikii, Asagir Ltd. etc.

These are only few prominent players. However, the emerging markets for sunflower products have fueled entry of local players into non-traditional markets.

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