Public Health Concerns will Cause Sweeping Shift Toward Low Sodium Baking Powder Globally, reports TMR

The global baking powder market is consolidated with the majority of the revenues being shared by companies such as Clabber Girl Corporation, ACH Food Companies Inc., and Caravan Ingredients, Inc. Promising players such as Weikfield and Hansells Food Group are conducting forward and backward integration to take advantage of economies of scale and reduce the production cost. Transparency Market Research (TMR), in its new study, reports that many companies are supplying products to smaller retailers at lower prices, further intensifying the competition.

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Major buyers of baking powder include hypermarkets, supermarkets, and industrial buyers for making pizzas, burgers, and breads. Big retailers such as Wal-Mart and Tesco are buying baking powder directly from manufacturers in bulk, thus enjoying economies of scale in the market by eliminating distributors in the supply chain. Since the consumption of baking powder by the end consumer is very less, manufacturers are channelizing their products through wholesalers or retailers. Thus, the bargaining power of buyers is expected to be high in the coming years.

Changing Food Habits Drive Demand for Baking Powder

The urbanization of population has brought many changes in the food habits and consumption patterns of people. A radical shift in the socio-cultural behavior due to cultural borrowing has led to nuclear families and rise in the number of working women. Moreover, increasing disposable income has also led to a rise in the demand for baking powder-based food such as waffles, cakes, pastries, donuts, pizzas, and burgers. “An increasing consumption of junk food owing to busy lifestyle is thus behind the growth of the global baking powder market,” states a TMR analyst.

Owing to increased awareness regarding health and wellness, the consumer’s demand for a well-balanced meal are met through high fiber breads, nutrition bars, and breakfast cereals. These health and wellness oriented food products require baking powder as an ingredient, thus driving their demand.

Substitution by Baking Soda to Threaten Demand for Baking Powder

Baking soda is partly baking powder and soda. Although they differ in their chemical composition, the products can be substituted for each other owing to their similar properties. Baking soda is stronger and has a longer shelf life than baking powder. Moreover, the consumer awareness regarding the difference between the two products is very little. Thus, the substitution of baking powder by baking soda is restraining the growth of the baking powder market.

Another factor challenging the demand for baking powder is the growing awareness among people regarding the adverse effects of consuming junk food such as cakes, burgers, and pizzas. The rising concern regarding the high fat, calorie, and sugar content in junk food and the lack of vitamins, proteins, and minerals in these foods are discouraging people from consuming them. The baking powder market is thus expected to receive a major setback owing to a decline in the consumption of junk food, says TMR.

Development of Low Sodium Baking Powder Improves Public Health, Boosts Demand

Although sodium intake is important for the human body, excess of it can lead to dehydration, hypertension, high BP, and even heart failure. Owing to the diet pattern of people living in Europe and North America, sodium as high as 75% is being ingested by consumers. Thus, manufacturers and governments are concentrating on product innovation to help reduce sodium content in baking powder, without affecting the quality. Such initiatives to improve public health and save major health-related costs, will result in product innovation and differentiation, thus creating opportunities of growth in the market.

According to the report, the global market opportunity in baking powder is expected to rise from US$2.72 bn in 2015 to US$3.36 bn by 2019. On the basis of product, the market is expected to be led by the tartrate segment, followed by the phosphate segment. By geography, Asia Pacific is expected to lead and account for 37.1% of the global baking powder market by 2019.

This information is based on the findings of a report published by Transparency Market Research titled “Baking Powder Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 - 2019.”

The global baking powder market is segmented as follows:

By Products

• Phosphate-based Baking Powder
• Anhydrous Phosphate-based Baking Powder
• Sodium Aluminum Sulfate Phosphate-based Baking Powder
• Tartrate-based Baking Powder
• Aluminum-free Baking Powder
• Phosphate-free Baking Powder
• Others

By Region

• Europe
• North America
• Asia Pacific
• Rest of the World

Organic Canned Fruits Present Multimillion-dollar Opportunity for Industry Players, reports TMR

The global canned fruits market is highly concentrated with the top three players accounting for over 50% of the total market in 2012. Some of the players in the market include Dole Food Company, Inc., H.J. Heinz Company, ConAgra Foods, Seneca, and Del Monte. Most of the companies operating in canned fruits market own various brands, Transparency Market Research (TMR) finds in a new study. For instance, Del Monte has a wide range of brands such as Contadina, Del Monte, College Inn, S&W, and many others.

Companies are entering into strategic partnerships and acquisitions in order to expand in the market. These partnerships and joint ventures help companies widen their product portfolio and expand their brand across the globe. A case in point would be Seneca Foods Corporation. The company has acquired Independent Foods, LLC. This acquisition has helped the company to add canned pears, apples, and cherries to its product portfolio.

Convenience and Nutritional Benefits Drive Demand for Canned Fruits

The steadily evolving food habits among the people due to urbanization, increasing disposable income, and emergence of nuclear families have led to an increase in the consumption of canned fruits. Other factors driving the demand for canned fruits include increase in the number of working women, busy lifestyles, and the availability of a wide range of fruits in different categories. As an increasing number of consumers seek convenience food, canned fruits have become an integral part of the grocery budget for many families. Canned fruits are convenient because they are available throughout the year, regardless of seasons. Moreover, they have no pits, peels, and stalks, making them ready to use as soon as the fruit can is opened. Canned fruits last for many months without the need for refrigerating.

Canned fruits are also appealing to the health conscious people as they do not contain preservatives and the nutritional value of these fruits are same as freshly picked fruits. As canned fruits are a good source of vitamin A, C, minerals, and fibers, their demand is high among consumers, including the health conscious people.

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Rigorous Testing and Monitoring by USDA to Impede Growth of Canned Fruits Market

The additives and ingredients used in canned fruits are strictly regulated and monitored by the U.S. Department of Agriculture (USDA). The USDA has set certain standards and criteria for determining the safety of canned fruits. Rigorous testing is done to define the safety levels of different products. All canned fruits need to be U.S. Grade B and should be packed as per guidelines with a declaration of the proper content. The quality of the fruit, the strength of the syrup, the fruit mass in the container, and the possible existence of micro-biological decay are checked for. Products that do not conform to these strict regulations are rejected and not marketed.

Another factor affecting the demand for canned fruits is the availability of frozen fruits, says TMR. The frozen fruits market is on the ascent owing to the inclination of an increasing number of consumers towards hygienic and convenient options. A majority of nutrients in frozen fruits are locked and retained whereas canned fruits are blanched and flash frozen to remove bacteria, causing a loss of some vitamins in the process. Additionally, the availability of different fruit juices in innovative packaging makes them more convenient, portable and storable, which is also reducing the demand for canned fruits.

Increased Health Awareness Creates Demand for Organic Canned Fruits

“Canned fruits made from organic fruits presents a huge opportunity for players,” states a TMR analyst. The growing preference for organic and natural ingredients over their synthetic counterparts is driving the demand for organic canned fruits. Companies such as Eden Organic, Bionaturae, and Native Forest, provide organic canned fruits. Organic and natural ingredients are thus gaining momentum and will drive the consumption of organic canned fruits.

According to the report, the global market opportunity in canned fruits is expected to rise from US$9.45 bn in 2015 to over US$10.82 bn by 2019. Europe followed by North America is expected to lead in the global canned fruits market by 2019. Europe is expected to account for 45.6% of the global canned fruits market.

This information is based on the findings of a report published by Transparency Market Research titled “Canned Fruits Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2013 - 2019.”

The global canned fruits market is segmented as follows:

Geography

• EMEA
• North America
• Asia-Pacific
• Rest of the World 

Flourishing Food Industry in Asia Pacific to Shape Growth of Global Metal Cans Market, says TMR

The global metal cans market is characterized by the presence of a large number of international and local players, which accounts for a fragmented nature of this industry, says a new research report by Transparency Market Research (TMR). The companies do not operate at the global level and have a moderate degree of competition. Some of the key players in the global metal cans market are Amcor Ltd., Ardagh Packaging Group Plc, Ball Corp., and BWAY Corp.

“Technological innovation for product development is one of the key growth models that top players in this market are adoption,” says the lead author of the study. Due to the fragmented nature of the market, large companies are focused on product innovation to break in. An excellent example is Amcor Ltd., the company invested heavily in upgrading existing equipment and installing new equipment in its Rocklea manufacturing plant. Following this move, the company produced Ezi Drink Can, which resulted in considerable metal savings due to a reduction in end diameter and gauge than its predecessor cans.

Expansion through market penetration is also on the growth charts of top players in this market. Companies in this market are planning for new manufacturing facilities that have advantages pertaining to logistics, business tax, and availability of skilled labor.

Acquisitions and business alliances are also what top players are strategizing for in the bid to break into regional markets.

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Ability to Withstand Rough Handling Favors Use of Metal Cans

A TMR analyst points out “The rising demand for canned food and beverages is one of the foremost factors driving the growth of the metal cans market. Metal cans have been used for food preservation purposes since the beginning of the 19th century and are extensively used for food packaging needs. Metal cans can withstand improper handling and transportation, are easy to recycle, and do not require refrigeration.”

An increasing demand for aerosol cans is also benefitting the growth of this market. Aluminum cans are gaining popularity in the packaging of aerosols, cosmetics and gasoline, and paints as they provide vacuum and resistance from the external environment.

High recyclability and recovery rates of aluminum is another major factor driving the growth of this market. As per the analysis of the Can Manufacturers Institute of America, aluminum cans lead for recyclability amongst all other beverage containers.

The fluctuating prices of raw material is a deterrent to the market’s growth. The need for large amounts of raw material along with enormous energy consumption in the manufacture of metal cans is restraining the market’s growth.

The increasing demand for alternative material in the manufacture of food packaging is also detrimental to the market’s growth. Product manufacturers are increasingly using flexible material such as polyethylene terephthalate (PET).

Beverage Industry Continues to Consume Metal Cans in High Numbers

The global metal cans market is expected to reach a valuation of US$51.6 bn by 2019. Beverages stood as the leading product segment with almost 80% of the market in 2012. The rising demand for soups, canned juices, carbonated drinks, alcoholic drinks, and a variety of other beverages presently is translating into increasing demand for metal cans.

Asia Pacific and Europe account as the leading revenue generators to the global market. The rapid expansion of the food and beverages industries in Asia Pacific will account for the region to continue its dominance in the coming years as well.

The information presented in this review is based on a new research report by Transparency Market Research, titled “Metal Cans Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019.”

Segmentation of the Global Metal Cans Market:

Metal Cans Market: Product Segment Analysis

• Beverage
• Food
• Others (Aerosol, Paints)

Beverage Cans Market: Product Segment Analysis

• Carbonated Soft drinks
• Alcoholic Beverages
• Fruit and Vegetable Juices
• New Drinks (Energy and Sports Drinks)

Food Cans Market: Product Segment Analysis

• Fruits (excluding Juices)
• Vegetables
• Soups and Miscellaneous Foods
• Other Foods (Baby Foods, Poultry)

Food Cans Market: Regional Segment Analysis

• North America
• Europe
• Asia Pacific
• Rest of the World (RoW)

Consumers Warm up to Frozen Food due to Increasing Economic Prosperity in Emerging Economies

The global frozen foods market is displaying moderate, yet constant expansion. The increasing consumption of frozen food lies in its convenience quotient, hence the areas that are heading towards urbanization will display continued adoption of these foods. In urban areas, hectic lifestyles and an increasing number of women in the workforce are leading to increased consumption of convenient foods, which include ready-to-eat meals or frozen foods, points out a new market study by Transparency Market Research.

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Q. How are emerging economies contributing to the growth of the global frozen food market?

A. Significantly. The newly acquired economic prosperity in emerging economies is changing the lifestyle of consumers in several ways. Due to the rising purchasing power, individuals are spending a considerable amount of money on convenience foods or eating out. Moreover, adoption of Western living practices, wherein both the partners are working does not leave adequate time to prepare fresh meals on a daily basis. This is leading to an increased demand for convenience foods, which includes frozen foods.

Q. Are there factors that are challenging the growth of the frozen food market?

A. Yes. First and foremost, the dependence on third-party distributors to reach end-use consumers is a major challenge for manufacturers of frozen foods. As such, product manufacturers need to rely on cold chains and logistics of distributors and plan production accordingly. In the event of a disruption in distributor services or temperature control anomaly at the time of distribution, product manufacturers have to bear the loss of food spoilage and losing customer loyalty as well. To address this, product manufacturers are focused on partnering with retailers so as to reach consumers directly and reduce dependency on distributors and wholesalers.

The need to maintain impeccable hygiene and perfect temperatures right from production to retail shelves is also challenging the market’s growth.

Q. Which product category accounts for the highest demand in the frozen foods market?

A. Frozen meals account for the highest demand among several categories of frozen food. Frozen ready meals comprise a wide range of products such as frozen desserts, pizzas, entrees, and snacks. The market for frozen ready meals is expected to rise at a CAGR of 3.9% from 2013 to 2019. Other than this, frozen fruits and vegetables are expected to display considerable demand from the young generation due to their convenience quotient. This will lead to their increased market share in the coming years.

Frozen potatoes currently occupy the smallest market share, but the segment is expected to display an increased market share in the future due to an increasing product range of frozen potatoes.

Q. What is the regional growth scenario of the frozen food market?

A. Europe stood as the dominant market with more than 35% of the overall frozen foods market in 2012. In Europe, Germany accounts for the highest consumption of frozen foods and held more than 15% of the Europe market in the same year. However, Asia Pacific is expected to be the most promising market for frozen foods in the future with China and India being the chief contributors.

Sweet Spread Market :An Insight On the Important Factors & Trends Influencing the Market

Sweet spreads, comprising jams, jellies, marmalades, honey, chocolate spreads, nut-based spreads, etc., are an important part of the daily diet for the majority of the global population. They are usually consumed along with baked wheat products such as various types of breads, toasts, doughnuts, or bagels. As such, they comprise an important part of the traditional breakfast or snack menu in primarily the Western World.

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The report on the global sweet spreads market examines the market comprehensively, elaborating on the competitive dynamics of the market, detailing the important figures related to the market, examining the current trends defining the market’s direction, and presenting a forecast for the market’s trajectory in the coming years. Analytical tools such as SWOT analysis, Porter’s five forces analysis, and market attractiveness analysis have been used to present a complete overview of the global sweet spreads market.

Overview of the Global Sweet Spreads Market

The sweet spreads market has risen at a steady rate in the recent past. The longstanding popularity of many sweet spreads in Europe and North America has sustained the global sweet spreads market for a long time. Many cultures in Europe value sweet spreads as a part of their traditional breakfast. Due to this, customers in these regions often buy large quantities of sweet spreads, which has driven the sweet spreads market in these regions.

Another driver propelling the sweet spreads market in developed countries is the convenience sweet spreads provide in an increasingly hectic lifestyle. Since it doesn’t take long to prepare a dish with a wheat item and a sweet spread, this option is gaining widespread adoption, particularly as breakfast food.

The Asia Pacific market for sweet spreads has witnessed slow growth. The lack of longstanding traditions regarding sweet spreads in Asia Pacific countries has held back the sweet spreads market in the region. However, with increasing urbanization of the region, sweet spreads have slowly but surely become a part of the daily diet of APAC consumers. The large consumer pool available to players operating in the sweet spreads market in Asia Pacific has also made this regional segment highly lucrative.

A major avenue for players operating in the APAC market is product innovation to match the taste preference of Asia Pacific consumers. Taste innovation has also become a major trend in developed countries and is expected to remain a major R&D avenue in the coming years.

Companies Operating in the Sweet Spreads Market

The global sweet spreads market is fairly competitive and fragmented, with new players having sufficient opportunities to compete with established players. Major players examined in the report include Unilever Group, Premier Foods Plc, Wellness Foods Ltd., and Ferrero Group.

Rising Raw Materials Costs Could Dent Natural Source Vitamin E Demand in Emerging Markets but Long-term Growth Stable, reports TMR

The global natural source vitamin E market is highly consolidated and characterized by the dominance of few international players. Transparency Market Research states that the top four companies in the market accounted for a share of over 58% in 2015. The top vendor DSM N.V. accounted for over 23% of the market. The other three leading vendors in the market are Archer Daniels Midlands Company, BASF SE, and Wilmar Spring Fruit Nutrition Products Co. Ltd.

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Other notable vendors in the market include companies such as Fenchem Biotek, Beijing Gingko Group, Davos Life Science, Riken Vitamin Co. Ltd., Eisai Food and Chemical, and Zheijang Worldbestve Biotechnology. Acquisitions of specialty product manufacturers in emerging economies, partnerships, and development of new product varieties will help key vendors to survive the stiff competition in the market.

Rising Awareness Regarding Health Benefits of Vitamin E Encourage Adoption

Vitamin E is known to have a wide-ranging impact on the human health, from regulating a variety of processes such as reproduction and blood pressure, to protecting cells from damage, and preventing a health problems such as cancer, heart diseases, and possibly even dementia. In the past few years, sedentary lifestyles, unhealthy diets, and rising geriatric population have led to a vast surge in the prevalence of chronic diseases such as diabetes, cardiovascular diseases, and a variety of cancers. The scenario has stimulated the need for consuming vitamin E though supplementary sources.

Rising disposable incomes of the global population are enabling consumers to spend more on vitamin and dietary supplements along with regular diets for maintaining healthy lifestyles. The trend is equally popular across developed and developing regions. While developed regions such as North America and Europe are presently the largest contributors to the overall global consumption of natural source vitamin E, the market in Asia Pacific is rising at a significant pace and is expected to expand at the fastest pace from 2016 to 2024.

Strengthening Distribution Channels Enable Easy Availability of Natural Source Vitamin E Products

The easy availability of natural source vitamin E through an increasingly strengthening distribution network is also a key factor driving the market globally. Having successfully established a large consumer base through store-based retail channels such as health shops, supermarkets, hypermarkets, mass merchandisers, drugstores, and healthcare specialist retailers, the focus is now on strengthening the e-commerce channel. In the next few years, a large number of natural source vitamin E product manufacturers will be seen exploiting the highly popular marketing space of e-commerce, making it one of the most prominent retail channels for the market.

High Costs of Natural Source Vitamin E to Threaten Growth across Emerging Economies

In the past few years, a vast shortage in the supply of deodorized distillates has been observed across the globe. As these compounds are the most prominent raw material used for the production of natural vitamin E, disruption in their supply has a direct impact on the prices of vitamin E and, in turn, on the prices of natural source vitamin E products.

The high prices of vitamin E products could act as a major restraint to their overall appeal, especially for the cost-conscious masses across developing economies. Many vendors are actively involved in research and development initiatives aimed at exploring alternative sources for producing deodorized distillates. However, no plausible results have been attained.

In terms of product variety, the tocopherol segment accounted for a dominant share of over 65% of the market’s revenues in 2015. Geography-wise, North America led the global natural source vitamin E market, accounting for over 40% share in 2015. The global natural source vitamin E market is expected to exhibit a healthy 12.8% CAGR from 2016 through 2024. The market, which held an opportunity of US$765.6 mn in 2015, is expected to rise to US$2,251.7 mn by 2024.

This review is based on a recent market research report published by Transparency Market Research, titled “Natural Source Vitamin E Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024.”

For this study, the market has been segmented as follows:

Global natural source vitamin E market: by product type

• Tocopherol
• Tocotrienol

Global natural source vitamin E market: by application

• Dietary Supplements
• Food and Beverages
• Cosmetics
• Others

Vegetable Fats Market Will Grow at a Strong Rate Through 2024

Vegetables Fats Market Overview:

Vegetable fats is considered a fat, which originates from plant based sources rather than animal based sources. Vegetable fats are beneficial as they are healthy, provided they are available as unsaturated fat. Consumption of foods, which contains vegetable fats helps keep heart healthy as it improves cholesterol level. Vegetable fats are recommended as an essential ingredient in heart healthy diet. Few foods, which are rich in vegetable fats are avocados, olives, peanut butter, nuts and seeds, vegetable shortening and others. Oils rich in vegetable fats are olive oil, coconut oil, sunflower oil, safflower oil and others. Vegetable fats are often solid at room temperature.

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Global Vegetable Fats Market Dynamics:

Polyunsaturated fats, which is a type of vegetable fats are rich in essential fats. These essential fats are required by body as body cannot synthesis this, thus body needs food to get the essential fats. Polyunsaturated fats consists of Omega- 3 and Omega- 6 fatty acids, which builds cell membranes and nerves covering, thus driving market demand. Vegetable fats keeps heart fit and healthy by preventing different diseases and stroke as it raises high density lipoprotein (HDL), reduces blood pressure, lowers triglycerides and reduces need of corticosteroid medications in sufferers of rheumatoid arthritis. All these benefits of vegetable fats drives market demand for it. Demand for rich and high quality oils and fats, changing consumption habits of consumers are driving forces behind vegetable fats market. Increasing health consciousness among consumers about the disadvantages related to the consumption of animal fat is also a driving force and increasing demand for the vegetable fats market globally. Animal fat generally tends to provide more fat than compared to vegetable fats. Thus, people are shifting to vegetable fats as a replacement to animal fat.

Vegetable fats, which are available as trans fat is generally considered as worst dietary fat. This type of fat converts oils to solids. Trans fat increases harmful low density lipoprotein (LDL) cholesterol in bloodstream and lowers effective high density lipoprotein (HDL) cholesterol. Trans fat are not loaded with any health benefits and ensures no safe consumption level.

Global Vegetable Fats Market Segmentation:

The global vegetable fats market is segmented on the basis of type, application and source. Types of vegetable fats available are monounsaturated fat, polyunsaturated fats (essential fatty acids) and trans fat. Polyunsaturated fats are rich in demand as they consists of Omega- 3 and Omega- 6 fatty acids. These fatty acids helps in growth and repair and make other fatty acids. The global vegetable fats market is segmented on the basis of application such as bakery, savory and snacks, confectionery, spreads, dairy, animal feed and others. Trans fat is used majorly in snacks so that it can be preserved as packaged foods. Monounsaturated fat includes oils such as olive oil, peanut oil, canola oil, safflower oil and few others. Polyunsaturated fats includes soybean oil, corn oil and sunflower oil. Sources from where vegetable fats are derived are oils (vegetable seed oils) and leaves. Majority of vegetable fats is derived from seeds, by different process of rendering, grinding and others.

Global Vegetable Fats Market: Regional Outlook

Geographically, the global vegetable fats industry can be divided by major regions which include North America, Latin America, Western and Eastern Europe, Asia-Pacific region, Japan, Middle East and Africa. Asia Pacific is the leading player of vegetable fats market. Grain mill products, fats and oils and meat products are the three categories of food identified, which are rich in vegetable fats, and are found in abundance in Asia- Pacific, makes it the market leader of vegetable fats. Moreover China is the leading country in consumption of packaged food, which contains trans fat. Europe is the second player in this vegetable fats market.

Global Vegetable Fats Market Key Players:

The major players identified across the value chain of global vegetable fats market includes Cargill, Incorporated, The J.M. Smucker Company, Wilmar International Ltd., Unilever Group, ConAgra Foods, Inc., Archer Daniels Midland Company, J- Oil Mills Inc., Nestle SA, Ajinomoto Co., Inc. and AAK AB and others.