Anthocyanins Market: Innovations and Advancements to Encourage Growth

Consumption of anthocyanin rich foods is directly proportional to the reduced incidences of cardiovascular diseases. According to Iowa Women’s Health Study, and approximate of 34,000 post menopausal women without cardiovascular diseases had their diets assessed and followed for a period of 16 years and it was found that consuming strawberries and blueberries that are rich in anthocyanin once in a week showed significant reduction in deaths caused due to cardiovascular diseases and coronary artery diseases. Further, it has been found that there is a positive relationship between the consumption of red wine and reduced chances of deaths caused due to cardiovascular diseases. Further, a broader group of approximately 93,000 women were tracked for a period of 18 years and it was found that a high intake of anthocyanins resulted in significant reduction in the risk of myocardial infarction, especially those who consumed more than three servings of blueberries and strawberries in one week, showed a 34% lower risk of suffering from cardiovascular diseases compared to those who consumed lesser blueberries and strawberries.

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Additionally, anthocyanins found in fruits have the ability to improve the memory and slow down age-related loss of cognitive function. Anthocyanin rich blueberries have shown to reverse age related deficits in certain cases of working memory. Anthocyanins are shown to restrain neuroinflammation, improving blood flow and activate synaptic signaling. Further, certain dietary anthocyanins have shown to cross the blood-brain barrier, thereby allowing the compounds to possess a direct beneficial effect. Therefore the impact of this driver is medium at present and is expected to be high by the end of the forecast period.

Global Anthocyanins Market: Growth Dynamics 

Anthocyanins find major application in the food and beverage industry as it accounted for more than 45% of the total market in 2014. The intensity of the colour is the consumers’ initial choice before purchase. Acceptance of the overall product is majorly based on consumers’ perception about colour influence. Additionally, colour gives the cue of the flavour of the food. Additionally, colours also help to identify the difference between actual colour of the food and the changes that occur post processing and storage. It also makes the food visually more attractive.

Further, perception about the food is highly influenced by the colour and it can have a reverse effect on the consumers if the foods are not coloured accordingly, which would in turn refrain the consumers from buying that particular product. Therefore, colours affect the judgement of the food, perception of its freshness and the intensity of its flavour among others. 

Global Anthocyanins Market: Geographical and Competitive Dynamics 

Although the market for anthocyanins is witnessing steady growth in the developed and developing regions, the underdeveloped nations are on the back foot. This is primarily due to the low awareness about the benefits offered by the consumption of anthocyanins among the consumers. Consumers residing in the underdeveloped countries are less exposed to the benefits that are offered from consuming anthocyanin rich food and beverages. However, these countries have a significant potential for the growth of the anthocyanin market. Increasing market penetration by the major companies operating in the field of food and beverage, pharmaceuticals and personal care industries among others would ensure the steady growth of the anthocyanins industry. 

In order to get a better understanding of the anthocyanins market, a key trends analysis has been included for all the segments. In addition, the key players in the market have also been profiled in terms of their financial overview, product segments, recent developments and business strategies adopted by them. The leading players in the market include Archer Daniels Midlands Co (Illinois, Chicago), Naturex S.A. (Avignon, France), Symrise A.G. (Holzminden, Germany), CHR Hansen A/S (Denmark, Europe), Sensient Technologies Corp (Wisconsin, U.S.), D.D. Williamson and Co. Inc.(Kentucky, U.S.), Kalsec Inc.(Michigan, U.S.), FMC Corporation (Pennsylvania, U.S), Synthite Industries (Kerala, India) and GNT Group (Aschen, Germany) among others.

Anthocyanins Market will Reach US$387.4 mn by 2021

The global anthocyanins market exhibits the presence of several large companies. Besides this, domestic players enjoy a stronghold in regional pockets, which has rendered the market highly competitive. According to a new study by Transparency Market Research (TMR), Archer Daniels Midlands Co., Sensient Technologies Corp, Symrise A.G., and CHR Hansen A/S held nearly 50% of the global anthocyanin market in 2015, thereby registering their dominance.

To sustain growth amidst the prevailing competition, the leading players are trying out a plethora of strategies. For instance, they are engaging in mergers and acquisitions. Besides this, investment towards product innovation is steadily increasing. These strategies are adopted by market players to expand their footprint worldwide. Such strategies are therefore likely to have a significant influence on the global anthocyanins market. 

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TMR projects the global anthocyanins market to reach US$387.4 mn by 2021 from US$300 mn in 2015. Over this period, the market is forecast to report a CAGR of 4.4%. Among the key application segments, the food and beverages industry is likely to lead the market in 2015. The trend is likely to remain unchanged through the course of the forecast period. Regionally, the Europe anthocyanins market held the leading share in the global market in 2015. TMR projects the market to remain dominant through the course of the forecast period. 

Anthocyanins consumption has positive effects on human health. Studies have shown that they have anti-allergic, anti-oxidant, anti-microbial, and anti-inflammatory properties. Besides these, anthocyanins also help in improving microcirculation of the body. Anthocyanins are expedite metabolism process, the rising awareness about which is likely to bode well for the market. Anthocyanins also fight oxidative stress, which can escalate heart ailments. Furthermore, consumption of anthocyanins can help reduce obesity in humans. TMR expects that the market will significantly gain from the rising awareness about health benefits offered by anthocyanins. Additionally, the steadily rising demand from India, China, Brazil, Argentina, and Indonesia will steer growth in the global anthocyanins market. 

Anthocyanins are extracted from natural resources, which makes them difficult to work with. Raw materials used for deriving anthocyanins come at a higher price than those used for extracting artificial colorants. Besides this, anthocyanins lack color intensity unlike their synthetic counterparts. Additionally, the synthetic variants help maintaining the vibrancy of the color. Therefore, the rising demand for synthetic anthocyanins may hamper the global anthocyanins market to an extent. 

Furthermore, factors such as the absence of a wide ranging color pallet and implementation stringent guidelines controlling the use of food additives may negatively the market the market. Nonetheless the demand for natural food colors is likely to remain steady through the forecast period. Expansion of the food and beverage industry and the steady use of anthocyanins in the sector will enable the market sustain growth in the coming years.

Anthocyanins Market Expected to Reach US$387.4 mn by 2021

The global anthocyanins market exhibits the presence of several large companies. Besides this, domestic players enjoy a stronghold in regional pockets, which has rendered the market highly competitive. According to a new study by Transparency Market Research (TMR), Archer Daniels Midlands Co., Sensient Technologies Corp, Symrise A.G., and CHR Hansen A/S held nearly 50% of the global anthocyanin market in 2015, thereby registering their dominance. 

To sustain growth amidst the prevailing competition, the leading players are trying out a plethora of strategies. For instance, they are engaging in mergers and acquisitions. Besides this, investment towards product innovation is steadily increasing. These strategies are adopted by market players to expand their footprint worldwide. Such strategies are therefore likely to have a significant influence on the global anthocyanins market. 

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TMR projects the global anthocyanins market to reach US$387.4 mn by 2021 from US$300 mn in 2015. Over this period, the market is forecast to report a CAGR of 4.4%. Among the key application segments, the food and beverages industry is likely to lead the market in 2015. The trend is likely to remain unchanged through the course of the forecast period. Regionally, the Europe anthocyanins market held the leading share in the global market in 2015. TMR projects the market to remain dominant through the course of the forecast period. 

Anthocyanins consumption has positive effects on human health. Studies have shown that they have anti-allergic, anti-oxidant, anti-microbial, and anti-inflammatory properties. Besides these, anthocyanins also help in improving microcirculation of the body. Anthocyanins are expedite metabolism process, the rising awareness about which is likely to bode well for the market. Anthocyanins also fight oxidative stress, which can escalate heart ailments. Furthermore, consumption of anthocyanins can help reduce obesity in humans. TMR expects that the market will significantly gain from the rising awareness about health benefits offered by anthocyanins. Additionally, the steadily rising demand from India, China, Brazil, Argentina, and Indonesia will steer growth in the global anthocyanins market. 

Anthocyanins are extracted from natural resources, which makes them difficult to work with. Raw materials used for deriving anthocyanins come at a higher price than those used for extracting artificial colorants. Besides this, anthocyanins lack color intensity unlike their synthetic counterparts. Additionally, the synthetic variants help maintaining the vibrancy of the color. Therefore, the rising demand for synthetic anthocyanins may hamper the global anthocyanins market to an extent. 

Furthermore, factors such as the absence of a wide ranging color pallet and implementation stringent guidelines controlling the use of food additives may negatively the market the market. Nonetheless the demand for natural food colors is likely to remain steady through the forecast period. Expansion of the food and beverage industry and the steady use of anthocyanins in the sector will enable the market sustain growth in the coming years.

Anthocyanins Market Expanding at a CAGR of 4.4% from 2015 to 2021

The global anthocyanins market exhibits the presence of several large companies. Besides this, domestic players enjoy a stronghold in regional pockets, which has rendered the market highly competitive. According to a new study by Transparency Market Research (TMR), Archer Daniels Midlands Co., Sensient Technologies Corp, Symrise A.G., and CHR Hansen A/S held nearly 50% of the global anthocyanin market in 2015, thereby registering their dominance.

To sustain growth amidst the prevailing competition, the leading players are trying out a plethora of strategies. For instance, they are engaging in mergers and acquisitions. Besides this, investment towards product innovation is steadily increasing. These strategies are adopted by market players to expand their footprint worldwide. Such strategies are therefore likely to have a significant influence on the global anthocyanins market. 

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TMR projects the global anthocyanins market to reach US$387.4 mn by 2021 from US$300 mn in 2015. Over this period, the market is forecast to report a CAGR of 4.4%. Among the key application segments, the food and beverages industry is likely to lead the market in 2015. The trend is likely to remain unchanged through the course of the forecast period. Regionally, the Europe anthocyanins market held the leading share in the global market in 2015. TMR projects the market to remain dominant through the course of the forecast period. 

Anthocyanins consumption has positive effects on human health. Studies have shown that they have anti-allergic, anti-oxidant, anti-microbial, and anti-inflammatory properties. Besides these, anthocyanins also help in improving microcirculation of the body. Anthocyanins are expedite metabolism process, the rising awareness about which is likely to bode well for the market. Anthocyanins also fight oxidative stress, which can escalate heart ailments. Furthermore, consumption of anthocyanins can help reduce obesity in humans. TMR expects that the market will significantly gain from the rising awareness about health benefits offered by anthocyanins. Additionally, the steadily rising demand from India, China, Brazil, Argentina, and Indonesia will steer growth in the global anthocyanins market. 

Anthocyanins are extracted from natural resources, which makes them difficult to work with. Raw materials used for deriving anthocyanins come at a higher price than those used for extracting artificial colorants. Besides this, anthocyanins lack color intensity unlike their synthetic counterparts. Additionally, the synthetic variants help maintaining the vibrancy of the color. Therefore, the rising demand for synthetic anthocyanins may hamper the global anthocyanins market to an extent.

Furthermore, factors such as the absence of a wide ranging color pallet and implementation stringent guidelines controlling the use of food additives may negatively the market the market. Nonetheless the demand for natural food colors is likely to remain steady through the forecast period. Expansion of the food and beverage industry and the steady use of anthocyanins in the sector will enable the market sustain growth in the coming years.

Anthocyanins Market: Steadily Rising Demand from Emerging Nations to Steer Growth

The global anthocyanins market exhibits the presence of several large companies. Besides this, domestic players enjoy a stronghold in regional pockets, which has rendered the market highly competitive. According to a new study by Transparency Market Research (TMR), Archer Daniels Midlands Co., Sensient Technologies Corp, Symrise A.G., and CHR Hansen A/S held nearly 50% of the global anthocyanin market in 2015, thereby registering their dominance.

To sustain growth amidst the prevailing competition, the leading players are trying out a plethora of strategies. For instance, they are engaging in mergers and acquisitions. Besides this, investment towards product innovation is steadily increasing. These strategies are adopted by market players to expand their footprint worldwide. Such strategies are therefore likely to have a significant influence on the global anthocyanins market. 

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TMR projects the global anthocyanins market to reach US$387.4 mn by 2021 from US$300 mn in 2015. Over this period, the market is forecast to report a CAGR of 4.4%. Among the key application segments, the food and beverages industry is likely to lead the market in 2015. The trend is likely to remain unchanged through the course of the forecast period. Regionally, the Europe anthocyanins market held the leading share in the global market in 2015. TMR projects the market to remain dominant through the course of the forecast period. 

Anthocyanins consumption has positive effects on human health. Studies have shown that they have anti-allergic, anti-oxidant, anti-microbial, and anti-inflammatory properties. Besides these, anthocyanins also help in improving microcirculation of the body. Anthocyanins are expedite metabolism process, the rising awareness about which is likely to bode well for the market. Anthocyanins also fight oxidative stress, which can escalate heart ailments. Furthermore, consumption of anthocyanins can help reduce obesity in humans. TMR expects that the market will significantly gain from the rising awareness about health benefits offered by anthocyanins. Additionally, the steadily rising demand from India, China, Brazil, Argentina, and Indonesia will steer growth in the global anthocyanins market. 

Anthocyanins are extracted from natural resources, which makes them difficult to work with. Raw materials used for deriving anthocyanins come at a higher price than those used for extracting artificial colorants. Besides this, anthocyanins lack color intensity unlike their synthetic counterparts. Additionally, the synthetic variants help maintaining the vibrancy of the color. Therefore, the rising demand for synthetic anthocyanins may hamper the global anthocyanins market to an extent. 

Furthermore, factors such as the absence of a wide ranging color pallet and implementation stringent guidelines controlling the use of food additives may negatively the market the market. Nonetheless the demand for natural food colors is likely to remain steady through the forecast period. Expansion of the food and beverage industry and the steady use of anthocyanins in the sector will enable the market sustain growth in the coming years.

Anthocyanins Market will Reach US$387.4 mn by 2021

The global anthocyanins market exhibits the presence of several large companies. Besides this, domestic players enjoy a stronghold in regional pockets, which has rendered the market highly competitive. According to a new study by Transparency Market Research (TMR), Archer Daniels Midlands Co., Sensient Technologies Corp, Symrise A.G., and CHR Hansen A/S held nearly 50% of the global anthocyanin market in 2015, thereby registering their dominance.

To sustain growth amidst the prevailing competition, the leading players are trying out a plethora of strategies. For instance, they are engaging in mergers and acquisitions. Besides this, investment towards product innovation is steadily increasing. These strategies are adopted by market players to expand their footprint worldwide. Such strategies are therefore likely to have a significant influence on the global anthocyanins market.

Request to view Sample Report: https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=2198

TMR projects the global anthocyanins market to reach US$387.4 mn by 2021 from US$300 mn in 2015. Over this period, the market is forecast to report a CAGR of 4.4%. Among the key application segments, the food and beverages industry is likely to lead the market in 2015. The trend is likely to remain unchanged through the course of the forecast period. Regionally, the Europe anthocyanins market held the leading share in the global market in 2015. TMR projects the market to remain dominant through the course of the forecast period. 

Anthocyanins consumption has positive effects on human health. Studies have shown that they have anti-allergic, anti-oxidant, anti-microbial, and anti-inflammatory properties. Besides these, anthocyanins also help in improving microcirculation of the body. Anthocyanins are expedite metabolism process, the rising awareness about which is likely to bode well for the market. Anthocyanins also fight oxidative stress, which can escalate heart ailments. Furthermore, consumption of anthocyanins can help reduce obesity in humans. TMR expects that the market will significantly gain from the rising awareness about health benefits offered by anthocyanins. Additionally, the steadily rising demand from India, China, Brazil, Argentina, and Indonesia will steer growth in the global anthocyanins market. 

Anthocyanins are extracted from natural resources, which makes them difficult to work with. Raw materials used for deriving anthocyanins come at a higher price than those used for extracting artificial colorants. Besides this, anthocyanins lack color intensity unlike their synthetic counterparts. Additionally, the synthetic variants help maintaining the vibrancy of the color. Therefore, the rising demand for synthetic anthocyanins may hamper the global anthocyanins market to an extent. 

Furthermore, factors such as the absence of a wide ranging color pallet and implementation stringent guidelines controlling the use of food additives may negatively the market the market. Nonetheless the demand for natural food colors is likely to remain steady through the forecast period. Expansion of the food and beverage industry and the steady use of anthocyanins in the sector will enable the market sustain growth in the coming years.

Anthocyanins Market to Show Steady Growth Driven by Demand from Food & Beverages Sector

The global anthocyanins market exhibits the presence of several large companies. Besides this, domestic players enjoy a stronghold in regional pockets, which has rendered the market highly competitive. According to a new study by Transparency Market Research (TMR), Archer Daniels Midlands Co., Sensient Technologies Corp, Symrise A.G., and CHR Hansen A/S held nearly 50% of the global anthocyanin market in 2015, thereby registering their dominance.

To sustain growth amidst the prevailing competition, the leading players are trying out a plethora of strategies. For instance, they are engaging in mergers and acquisitions. Besides this, investment towards product innovation is steadily increasing. These strategies are adopted by market players to expand their footprint worldwide. Such strategies are therefore likely to have a significant influence on the global anthocyanins market.

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TMR projects the global anthocyanins market to reach US$387.4 mn by 2021 from US$300 mn in 2015. Over this period, the market is forecast to report a CAGR of 4.4%. Among the key application segments, the food and beverages industry is likely to lead the market in 2015. The trend is likely to remain unchanged through the course of the forecast period. Regionally, the Europe anthocyanins market held the leading share in the global market in 2015. TMR projects the market to remain dominant through the course of the forecast period.

Steadily Rising Demand from Emerging Nations to Steer Growth

Anthocyanins consumption has positive effects on human health. Studies have shown that they have anti-allergic, anti-oxidant, anti-microbial, and anti-inflammatory properties. Besides these, anthocyanins also help in improving microcirculation of the body. Anthocyanins are expedite metabolism process, the rising awareness about which is likely to bode well for the market. Anthocyanins also fight oxidative stress, which can escalate heart ailments. Furthermore, consumption of anthocyanins can help reduce obesity in humans. TMR expects that the market will significantly gain from the rising awareness about health benefits offered by anthocyanins. Additionally, the steadily rising demand from India, China, Brazil, Argentina, and Indonesia will steer growth in the global anthocyanins market.

Demand for Synthetic Variants May Hamper Growth

Anthocyanins are extracted from natural resources, which makes them difficult to work with. Raw materials used for deriving anthocyanins come at a higher price than those used for extracting artificial colorants. Besides this, anthocyanins lack color intensity unlike their synthetic counterparts. Additionally, the synthetic variants help maintaining the vibrancy of the color. Therefore, the rising demand for synthetic anthocyanins may hamper the global anthocyanins market to an extent.

Furthermore, factors such as the absence of a wide ranging color pallet and implementation stringent guidelines controlling the use of food additives may negatively the market the market. Nonetheless the demand for natural food colors is likely to remain steady through the forecast period. Expansion of the food and beverage industry and the steady use of anthocyanins in the sector will enable the market sustain growth in the coming years.

Anthocyanins Market will Reach US$387.4 mn by 2021

Global Anthocyanins Market: Snapshot

The global market for anthocyanins has witnessed significant rise in the past few years owing to the rising awareness regarding the health benefits of anthocyanins and their rising set of applications across a number of industries. The strengthening economic conditions of developing countries such as India, China, Brazil, and Argentina in the past years and the resultant rise in purchasing power of consumers have helped increase the consumption of anthocyanin-rich foods across these countries. The consumption of anthocyanin rich products is also attributed to the changing lifestyle of the consumers, which, in turn, is fuelled by the rising awareness about health and wellness among consumers.

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Transparency Market Research states that the global anthocyanins market was valued at US$300 mn in 2015 and will reach US$387.4 mn by 2021, expanding at a CAGR of 4.4% from 2015 to 2021.

Applications across Food and Beverages Industry Continue to Accelerate Market Growth

In terms of applications, the global anthocyanins market has been segmented into food and beverages, pharmaceuticals, and personal care. Of these, applications across the food and beverages industry contributed the maximum chunk of revenues to the global market in 2015, worth US$143.5 mn in 2015. The food and beverages industry is expected to retain market dominance throughout the forecast period, although a minor decline is anticipated by the end. The set of applications of anthocyanins in a variety of food and beverage products is enormous as compared to applications in other key end-use industries.

However, therapeutic effects of anthocyanins, owing to their anti-oxidative, neuroprotective, and anti-cancer nature, have made them suitable for application in pharmaceutical products as well. Thus, the demand for anthocyanins in the healthcare sector has witnessed a huge rise in the past few years, making the pharmaceutical industry one of the key contributors to the global anthocyanin market’s growth. Therefore, the pharmaceutical segment is the considered to be the most attractive application segment of the global anthocyanins market over the next few years, expected to register the most promising 4.9% CAGR from 2015 through 2021.

Strict Regulations Related to Synthetic Food Colors to Hamper Anthocyanins Consumption in Europe

Europe is presently the market leader for anthocyanins in terms of contribution of revenue to the global market, valued at nearly US$106 mn in 2015 and is expected to retain market dominance throughout the forecast period. U.K. is the frontrunner for the regional market. However, the consumption of anthocyanins in the region has suffered a decline post the enforcement of stringent rules and regulations regarding the usage of synthetic food colors in various products.

In Europe, every natural food color that has been approved for use is evaluated by the Scientific Committee on Food (SCF), which consists of a group of scientific experts from every member state appointed by the European Commission. This is expected to result in a slight decline in the region’s share in the global anthocyanins market by 2021, with Asia Pacific emerging as the next high-potential consumer over the period between 2015 and 2021. The Asia Pacific anthocyanins market is expected to exhibit a highly promising and the most significant 8.73% CAGR over the said period.

North America is also one of the key regional markets for anthocyanins, with U.S. and Canada being the major contributors to the vast demand for the same. Furthermore, several companies operating in the field of anthocyanins have strong presence in the region as well. Additionally, owing the heavy presence of the food and beverage, personal care, and pharmaceutical industries in the U.S., consumers have a wide access to a variety anthocyanin infused products. The demand for anthocyanins in North America is expected to witness a significant surge during the forecast period.

Some of the key companies operating in the global anthocyanins market are Archer Daniels Midlands Co, Symrise A.G., Naturex S.A., CHR Hansen A/S, Sensient Technologies Corp, D.D. Williamson and Co. Inc., Kalsec Inc., FMC Corporation, Synthite Industries, and GNT Group.

Anthocyanins Market Analysis, Segments, Growth and Value Chain 2015-2021

The stronghold of several domestic players across regional pockets along with the presence of several large companies have rendered the global anthocyanins market a highly competitive growth dynamics, states Transparency Market Research in a recent report. The top four companies in the market, namely Sensient Technologies Corp, Archer Daniels Midlands Co., Symrise A.G., and CHR Hansen A/S, collectively accounted for over 50% of the overall market in 2015.

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To ensure sustainable returns amid such intense competition, leading players have adopted the course of strategies such as frequent mergers and acquisitions, product innovations, and geographical expansion. For instance, the company Archer Daniels Midlands Co. recently introduced a new line of extracts capable of delivering a concentrated dose of powerful anti-oxidants such as anthocyanins and beta carotene through several food and beverages.

Transparency Market Research states that the global anthocyanins market will expand at a 4.4% CAGR over the period between 2015 and 2021, rising from a valuation of US$300 mn in 2015 to US$387.4 mn by 2021.

In terms of application, the food and beverages industry is the leading consumer of anthocyanins, with the global anthocyanins market earning the dominant share in its revenues owing to sales across this industry in 2015. The trend is expected to remain strong over the forecast period as well. Geographically, the anthocyanins market in Europe led the global market in 2015 and is expected to remain the dominant contributor to the revenues of the global market throughout the period between 2015 and 2021.

Rising Awareness regarding Health Benefits of Anthocyanins to Drive Market

Studies have shown that the consumption of anthocyanins has positive effects on human health. They act as an anti-oxidant, anti-allergic, anti-microbial, anti-inflammatory, and help improve microcirculation of the body. Anthocyanins are known to expedite the process of metabolism of cholesterols and blood sugar. Further, anthocyanins fight oxidative stress, a process known to play a crucial role in escalating heart diseases. Consumption of anthocyanins is also known to reduce the level of obesity in humans.

The rising awareness regarding these factors in the past few years has led to a significant rise in the global consumption of anthocyanins and is expected to be a key driver of the market over the forecast period as well. Additionally, the global anthocyanins market is expected to be driven owing to the steady growth witnessed by the market across developing countries such as India, Brazil, China, Indonesia, and Argentina, in the past few years.

Difficulty in Processing Natural Food Colors Acts as Key Constraint to Growth

Anthocyanins are natural colorants and, like most colorants extracted purely from natural sources, are particularly difficult to work with. The raw materials used for extracting anthocyanins are more expensive as compared to the raw materials used for extracting artificial colorants. Anthocyanins also lack color intensity commonly found in synthetic colors. Synthetic colors also compete well with anthocyanins when it comes to maintaining the vibrancy of color when subject to complex manufacturing and processing across a number of applications.

Furthermore, the lack of a wide pallet of operational colors and the stringent guidelines pertaining to the use of food additives across several countries are posing challenge to the growth of the global anthocyanins market. These factors are expected to collectively impede the overall growth prospects of the market to a notable extent over the forecast period.

This review of the global anthocyanins market is based on a recent market research report published by Transparency Market Research, titled “Anthocyanins Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021.”

For the study, the market has been segmented as follows:

Global Anthocyanins Market, by Product Type

• Cyanidin
• Malvidin
• Delphinidin
• Peonidin
• Others

Global Anthocyanins Market, by Application Type

• Food Beverage
• Pharmaceutical Products
• Personal Care
• Others

Anthocyanins Market: Applications across Food & Beverages Industry Continue to Accelerate Market Growth

Global Anthocyanins Market: Overview

Consumption of anthocyanin rich foods is directly proportional to the reduced incidences of cardiovascular diseases. According to Iowa Women’s Health Study, and approximate of 34,000 post menopausal women without cardiovascular diseases had their diets assessed and followed for a period of 16 years and it was found that consuming strawberries and blueberries that are rich in anthocyanin once in a week showed significant reduction in deaths caused due to cardiovascular diseases and coronary artery diseases. Further, it has been found that there is a positive relationship between the consumption of red wine and reduced chances of deaths caused due to cardiovascular diseases. Further, a broader group of approximately 93,000 women were tracked for a period of 18 years and it was found that a high intake of anthocyanins resulted in significant reduction in the risk of myocardial infarction, especially those who consumed more than three servings of blueberries and strawberries in one week, showed a 34% lower risk of suffering from cardiovascular diseases compared to those who consumed lesser blueberries and strawberries.

Additionally, anthocyanins found in fruits have the ability to improve the memory and slow down age-related loss of cognitive function. Anthocyanin rich blueberries have shown to reverse age related deficits in certain cases of working memory. Anthocyanins are shown to restrain neuroinflammation, improving blood flow and activate synaptic signaling. Further, certain dietary anthocyanins have shown to cross the blood-brain barrier, thereby allowing the compounds to possess a direct beneficial effect. Therefore the impact of this driver is medium at present and is expected to be high by the end of the forecast period.

Global Anthocyanins Market: Growth Dynamics

Anthocyanins find major application in the food and beverage industry as it accounted for more than 45% of the total market in 2014. The intensity of the colour is the consumers’ initial choice before purchase. Acceptance of the overall product is majorly based on consumers’ perception about colour influence. Additionally, colour gives the cue of the flavour of the food. Additionally, colours also help to identify the difference between actual colour of the food and the changes that occur post processing and storage. It also makes the food visually more attractive.

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Further, perception about the food is highly influenced by the colour and it can have a reverse effect on the consumers if the foods are not coloured accordingly, which would in turn refrain the consumers from buying that particular product. Therefore, colours affect the judgement of the food, perception of its freshness and the intensity of its flavour among others.

Global Anthocyanins Market: Geographical and Competitive Dynamics

Although the market for anthocyanins is witnessing steady growth in the developed and developing regions, the underdeveloped nations are on the back foot. This is primarily due to the low awareness about the benefits offered by the consumption of anthocyanins among the consumers. Consumers residing in the underdeveloped countries are less exposed to the benefits that are offered from consuming anthocyanin rich food and beverages. However, these countries have a significant potential for the growth of the anthocyanin market. Increasing market penetration by the major companies operating in the field of food and beverage, pharmaceuticals and personal care industries among others would ensure the steady growth of the anthocyanins industry.

In order to get a better understanding of the anthocyanins market, a key trends analysis has been included for all the segments. In addition, the key players in the market have also been profiled in terms of their financial overview, product segments, recent developments and business strategies adopted by them. The leading players in the market include Archer Daniels Midlands Co (Illinois, Chicago), Naturex S.A. (Avignon, France), Symrise A.G. (Holzminden, Germany), CHR Hansen A/S (Denmark, Europe), Sensient Technologies Corp (Wisconsin, U.S.), D.D. Williamson and Co. Inc.(Kentucky, U.S.), Kalsec Inc.(Michigan, U.S.), FMC Corporation (Pennsylvania, U.S), Synthite Industries (Kerala, India) and GNT Group (Aschen, Germany) among others.

Global anthocyanins market can be segmented as follows;-

Global Anthocyanins Market, by Product Type

• Cyanidin
• Malvidin
• Delphinidin
• Peonidin
• Others

Global Anthocyanins Market, by Application Type

• Food Beverage
• Pharmaceutical Products
• Personal Care
• Others

Anthocyanins Market will Reach US$387.4 mn by 2021, Expanding at a CAGR of 4.4% from 2015 to 2021

The stronghold of several domestic players across regional pockets along with the presence of several large companies have rendered the global anthocyanins market a highly competitive growth dynamics, states Transparency Market Research in a recent report. The top four companies in the market, namely Sensient Technologies Corp, Archer Daniels Midlands Co., Symrise A.G., and CHR Hansen A/S, collectively accounted for over 50% of the overall market in 2015.

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To ensure sustainable returns amid such intense competition, leading players have adopted the course of strategies such as frequent mergers and acquisitions, product innovations, and geographical expansion. For instance, the company Archer Daniels Midlands Co. recently introduced a new line of extracts capable of delivering a concentrated dose of powerful anti-oxidants such as anthocyanins and beta carotene through several food and beverages.

Transparency Market Research states that the global anthocyanins market will expand at a 4.4% CAGR over the period between 2015 and 2021, rising from a valuation of US$300 mn in 2015 to US$387.4 mn by 2021.

In terms of application, the food and beverages industry is the leading consumer of anthocyanins, with the global anthocyanins market earning the dominant share in its revenues owing to sales across this industry in 2015. The trend is expected to remain strong over the forecast period as well. Geographically, the anthocyanins market in Europe led the global market in 2015 and is expected to remain the dominant contributor to the revenues of the global market throughout the period between 2015 and 2021.

Rising Awareness regarding Health Benefits of Anthocyanins to Drive Market

Studies have shown that the consumption of anthocyanins has positive effects on human health. They act as an anti-oxidant, anti-allergic, anti-microbial, anti-inflammatory, and help improve microcirculation of the body. Anthocyanins are known to expedite the process of metabolism of cholesterols and blood sugar. Further, anthocyanins fight oxidative stress, a process known to play a crucial role in escalating heart diseases. Consumption of anthocyanins is also known to reduce the level of obesity in humans.

The rising awareness regarding these factors in the past few years has led to a significant rise in the global consumption of anthocyanins and is expected to be a key driver of the market over the forecast period as well. Additionally, the global anthocyanins market is expected to be driven owing to the steady growth witnessed by the market across developing countries such as India, Brazil, China, Indonesia, and Argentina, in the past few years.

Difficulty in Processing Natural Food Colors Acts as Key Constraint to Growth

Anthocyanins are natural colorants and, like most colorants extracted purely from natural sources, are particularly difficult to work with. The raw materials used for extracting anthocyanins are more expensive as compared to the raw materials used for extracting artificial colorants. Anthocyanins also lack color intensity commonly found in synthetic colors. Synthetic colors also compete well with anthocyanins when it comes to maintaining the vibrancy of color when subject to complex manufacturing and processing across a number of applications.

Furthermore, the lack of a wide pallet of operational colors and the stringent guidelines pertaining to the use of food additives across several countries are posing challenge to the growth of the global anthocyanins market. These factors are expected to collectively impede the overall growth prospects of the market to a notable extent over the forecast period.

This review of the global anthocyanins market is based on a recent market research report published by Transparency Market Research, titled “Anthocyanins Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2015 - 2021.”

For the study, the market has been segmented as follows:

Global Anthocyanins Market, by Product Type

• Cyanidin
• Malvidin
• Delphinidin
• Peonidin
• Others

Global Anthocyanins Market, by Application Type

• Food Beverage
• Pharmaceutical Products
• Personal Care
• Others