The
global anthocyanins market exhibits the presence of several large
companies. Besides this, domestic players enjoy a stronghold in
regional pockets, which has rendered the market highly competitive.
According to a new study by Transparency Market Research (TMR),
Archer Daniels Midlands Co., Sensient Technologies Corp, Symrise
A.G., and CHR Hansen A/S held nearly 50% of the global anthocyanin
market in 2015, thereby registering their dominance.
To
sustain growth amidst the prevailing competition, the leading players
are trying out a plethora of strategies. For instance, they are
engaging in mergers and acquisitions. Besides this, investment
towards product innovation is steadily increasing. These strategies
are adopted by market players to expand their footprint worldwide.
Such strategies are therefore likely to have a significant influence
on the global anthocyanins market.
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TMR
projects the global anthocyanins market to reach US$387.4 mn by 2021
from US$300 mn in 2015. Over this period, the market is forecast to
report a CAGR of 4.4%. Among the key application segments, the food
and beverages industry is likely to lead the market in 2015. The
trend is likely to remain unchanged through the course of the
forecast period. Regionally, the Europe anthocyanins market held the
leading share in the global market in 2015. TMR projects the market
to remain dominant through the course of the forecast period.
Steadily
Rising Demand from Emerging Nations to Steer Growth
Anthocyanins
consumption has positive effects on human health. Studies have shown
that they have anti-allergic, anti-oxidant, anti-microbial, and
anti-inflammatory properties. Besides these, anthocyanins also help
in improving microcirculation of the body. Anthocyanins are expedite
metabolism process, the rising awareness about which is likely to
bode well for the market. Anthocyanins also fight oxidative stress,
which can escalate heart ailments. Furthermore, consumption of
anthocyanins can help reduce obesity in humans. TMR expects that the
market will significantly gain from the rising awareness about health
benefits offered by anthocyanins. Additionally, the steadily rising
demand from India, China, Brazil, Argentina, and Indonesia will steer
growth in the global anthocyanins
market.
Demand
for Synthetic Variants May Hamper Growth
Anthocyanins
are extracted from natural resources, which makes them difficult to
work with. Raw materials used for deriving anthocyanins come at a
higher price than those used for extracting artificial colorants.
Besides this, anthocyanins lack color intensity unlike their
synthetic counterparts. Additionally, the synthetic variants help
maintaining the vibrancy of the color. Therefore, the rising demand
for synthetic anthocyanins may hamper the global anthocyanins market
to an extent.
Furthermore,
factors such as the absence of a wide ranging color pallet and
implementation stringent guidelines controlling the use of food
additives may negatively the market the market. Nonetheless the
demand for natural food colors is likely to remain steady through the
forecast period. Expansion of the food and beverage industry and the
steady use of anthocyanins in the sector will enable the market
sustain growth in the coming years.
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